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Pitch Presentation
- 1. Wrest Point Casino Advertising and Promotion Pitch Presentation A Revised Marketing Campaign for The Point Revolving Restaurant ® Beard Sales Group
- 2. ®Beard Sales Group Well established international sales recognition Focus on the Clients direct needs Personal on the ground interactive work ® Beard Sales Group
- 3. Current Marketing ® Beard Sales Group
- 4. Overview of basic problems and issues with current marketing campaign Consumer Pools being overlooked Campaign has a major focus on sponsorship Large culture of food and wine growing rapidly that is not being engaged Communication channels cluttered without engaging the audience. ® Beard Sales Group
- 5. Revised Marketing Communication Strategy Public relations initiative to increase popular opinion approval. Re-positioning strategy Product Class User groups ® Beard Sales Group
- 6. Redefined Target Market Segment Identified Consumer Group 1 Alternative Target Market Geographic Tourists travelling Interstate and Internationally, Those staying in the Casino Hotel. Domestic Residents of Tasmania. Demographic Retired couples and business professionals attending events. High income earners, in Long-term Relationships. Behavioural Singular Usage Usage Minimal, high standard of service expectations. Psychographic Seeking an iconic experience Customers seeking an extraordinary experience ® Beard Sales Group
- 7. Identification of Communication Tools Mass media such as radio to to influence consumer groups evoke set of restaurants. Print and support media including well placed magazine advertisement. Traditional support media including outdoor Billboards and Cinema commercials ® Beard Sales Group
- 8. Rationale For He and She: Radio Prize consisting of a dinner for two at the point revolving Evoke set for all listeners. Key language and ambient conditions for advertisement. Timing to overlap the reality between sender and receiver. Encouraging a behavioural response from the revised target audience to THINK FEEL then ACT Synergy of surrounding high class venues. ® Beard Sales Group
- 9. ® Beard Sales Group www.beardsalesgroup.com
Editor's Notes
- Hello and first of all a massive thankyou to luke and remy for reaching out to us at the beard sales group we are very excited to present a revised marketing campaign for the Wrest Point casino and the Point Revolving resteraunt in more detail
- Beard Sales Group Australia is now recognised as the leading sales and marketing agency in the country, and has helped a wide range of companies across many industries achieve significant business growth. -A company that truly understand factors affecting sales, -Our major client portfolio include Apple, Ferrari, Thermos, Cancer Council, Red cross, V-line, Nike and Pingpong balls limited. -Beard Sales Group Australia has also been at the forefront of innovation in the industry, and through our subsidiary company, Beard Sales we have become the country’s industry leader in face-to-face consumer product sales as shown on the slide you can understand the use of current technology and media outlets to interact and communicate with the target market. -we are continually looking to expand and innovate to provide our clients with world-leading direct sales services. -For more information, visit our website or contact us directly to talk to our team of leading sales representatives.
- Connotations
- A large pool of consumers is being overlooked in Tasmania as the Casino has quite literally melded in with the Hobart Landscape. A large culture of food and wine is rapidly gaining attention from inside and outside of the state. The food served at Point Revolving is French without heavily mentioning local produce on their communication channels. The recent announcement of the proposed redevelopment has caused quite a stir within the community of Tasmania. The proposal was announced on Facebook and gained media attention regarding politics of a new gaming licence. These issues will be dealt with in the revised Marketing Stratgy ask ourselves what communication channels will best suit our target market
- Current consumer group and target market consists of those travelling to Tasmania on business and for tourist purpose. These users are single usage as they seek an iconic experience How profitable this is for Wrest point isnt for debate but a large consumer group is being overlooked in the marketing of the point resolving Such as maldinies, frank, rockwall and the glass house
- Local Radio is a fantastic mass media outlet reaching the identified local consumer discussed in the previous slide. Print and support media is a communication channel that will be focused on whwn targeting the current target market pool and the proposed local target segment. Beard Sales will use the channels already established by airlines such as jetstar which utilise there own custom print media magazines for those traveling dopmestically. Outdoor billboards have been used in the past for wrest point the difficulty arises when the target audiances Decode marketing messages the next slide will show how Beard Sales tends to increase the correlation between sender and receiver experience reality . Sponsers wrest point is aligning itels with great causes and ideal shared values, this however does not bring people through the door. At the end of the day its what can marketing can be don’e to get bums on seats This needs to be done through aligning this public perception to create a social trend
- The food and wine industry in Tasmania is booming with international tourists frequently visiting wineries, festivals and fairs as well as heritage buildings (TRA, 2015). There has been a 20% increase of Tourists choosing Tasmania as a location to visit (TRA, 2015). This should be viewed by the Point Revolving as an opportunity to increase the localism and preparation of the restaurants menu and promotion of dishes and the experience. There is no reason why the restaurant can’t tap into festivals such as The Taste of Tasmania to bring the brand image onto the thoughts of those interested in the best food Tasmania has to offer. Increasing the brand awareness is pivotal for the casino to include themselves on couples evoke set of high dinning experiences. Radio was the tool used to send communicate the message this can be controlled by having short commercials around valentines day and romantic holiday periods. The commercial will focus on ambiance. Key language will be used such as romance, sophistication, local food, exceptional service to develop and construct emotional response from our target audience. What can be said for billboard advertising is the linkage between when the message is received. a simple example can be found when those travelling to Tamania the first time jump in a hire car and leave the airport from that point tourists brains are taking in there new soroundings to get a first impression on the state. Billboard advertising Brand represents how customers and prospects tend to think and feel about the brand