February 2014. Slides from Design Impact presentation at the Indianapolis Museum of Art

1. DESIGN IMPACT
AND EMBEDDED
DESIGN

2. 1.
HISTORY
& THEORY
w/ KATE
2.
THEORY IN
PRACTICE
w/ RAMSEY
3.
QUESTIONS
& ANSWERS
w/ ALL

3. EMBEDDED DESIGN

7. “The success of
development programs
cannot be judged
merely in terms of their
affects on income and
outputs, and must, on a
basic level focus on the
lives people can lead.”
Amartya Sen

8. “The people
themselves are
the future.”
Saul Alinsky

10. Design for
Social Impact
Projects
Community
Development
Projects

11. Design for
Social Impact
Projects
Opportunity
Space
Community
Development
Projects

12. Embedded
Design
A design process that takes place entirely
within the user community; often with a
focus on creating community
empowerment and economic
development in addition to design.

13. DESIGN IMPACT

14. THIRUCHULI,
INDIA

19. THE FELLOWSHIP

21. 2011: Fellows
2012: Fellows
Fellow Stats:
+ 120 + applicants/year
+ Avg. 8+ years of exp.
+ 6 Master degrees

25. PIVOT

26. INCUBATE
projects that transform
communities.
EQUIP
community leaders with
social innovation tools.
ADVANCE
methods of creative
community change.

27. EQUIP

28. INCUBATE

29. ADVANCE

30. EMBEDDED DESIGN
IN PRACTICE

31. THE ERIKOODU
BRIQUETTE
PROJECT

32. PROBLEM

33. OPPORTUNITY

34. PROCESS

42. Market Potential for Erikoodu
Market Size
Total population in Madurai District
Percentage of Madurai District that is urban
Total urban population in Madurai District
Average houshold size
Total urban housholds in Madurai District
Percentage of households using firwood as main fuel
Total urban household using fire wood
Percentage of housholds where labor is main income
Total household in target market
Percentage of housholds adopting new product
Total potential erikoodu user households in Madurai
2,578,000
56%
1,443,680
4
360,920
22%
79,402
13%
10,322
60%
6,193
http://www.madurai.tn.nic.in/profile.html
Potential for Growth
Total housholds needed for Erikoodu profitability
Market penetration needed
Current profit margin on Erikoodu
Net profit at profitability base (per month)
Net profit at 25% market penetration (per month)
Net profit at 50% market penetration (per month)
Net profit at 75% market penetration (per month)
600
9.69%
0.2 INR
3000 INR
7,741.73 INR
15,483.47 INR
23,225.20 INR
cost analysis
Source
http://www.madurai.tn.nic.in/profile.html
http://householdenergy.in/visualize.php?tab=2
http://householdenergy.in/visualize.php?tab=2
http://householdenergy.in/visualize.php?tab=2
CM Center Research Document

47. LEARNING

48. THE HEALTHY
LADDOO PROJECT

50. OPPORTUNITY

51. PROCESS

63. LEARNING

64. THANK YOU.
Design Impact
www.d-impact.org
@DesignImpactOrg