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6. social innovation


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Module six examines the concept of social innovation and its importance to a fully functioning business

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6. social innovation

  1. 1. Innovation At Work - Social Innovation TUTOR’S NAME HERE
  2. 2. Innovation At Work: Social Innovation Learning Objectives Unit 1: WHY social innovation? Unit 2: WHAT is social innovation? Unit 3: How to achieve social innovation?
  3. 3. U. 1 WHY social innovation? A response to personal challenges and/or group ambitions inspired by social problems…
  4. 4. • Recognising and defining SOCIAL PROBLEMS U. 1 WHY social innovation?
  5. 5. Recognising and defining social problems • Change can create new or exacerbate existing social problems
  6. 6. Drivers of Societal Change • Economic o New sources of competition o Altered supply and demand relationships (eg: China demanding more high protein foods; glut of oil and/or steel in world markets) o Loss of investor confidence o Devaluation of assets (eg: property; certain company shares)
  7. 7. • Technological advancement o Exponential acceleration o Computers have become indispensable o Convenience and access to information o Negatives?  Loss of privacy  Blurring of traditional lines between work and home  Devaluing of intellectual property rights Drivers of Societal Change
  8. 8. • Cultural - eg secularism; religious fundamentalism Drivers of Societal Change
  9. 9. Cultural patterns - - - Values ‚powered by‘ frames of reference [„shifting baselines“] *) Perceptions Information Opinions, attitudes Behaviour, social action & potential of change *) Sáenz-Arroyo et al. 2005: Rapidly Shifting Environmental Baselines Among Fishers in the Gulf of California Knowledge, awareness CULTURAL LEARNING CYCLE“ Roles Activated values Norms Relations Newpractices=socialinnovations
  10. 10. • Population – growth; migration • Environmental pressures • Media/arts - Diffusion from other cultures • Single dramatic events – i.e. wars • Others? Other Drivers of Societal Change
  11. 11. Societal Change can create problems Emergence of new or exacerbation of old divides: o Altered economic relationships o Gap between winners and losers o Economic decline generates adversities o Digital divide o New sources of labour displace old sources o New ways of thinking can displace adherents of old ways
  12. 12. U. 2 WHAT is social innovation? The role of INNOVATION in solving Societal Problems
  13. 13. The Role Of Innovation In Solving Societal Problems • Desire to make things better than they are - improve • In order to improve one has to innovate • The ‘innovation’ begins with how one thinks about a problem • Too often people focus exclusively on the lack of resources rather than looking at their problem(s) in new ways
  14. 14. Some theoretical considerations • Innovation = Invention + Execution • Effective Innovation = Validity + Reliability
  15. 15. A comprehensive paradigm of innovation In general, innovations have primarily either economic or social objectives, They may be technology-based or not; In the social sphere they may require formal regulation or not. Innovations, addressing primarily economic objectives1), include  products  processes  organisational measures  marketing Innovations, addressing primarily social objectives2) , include  roles (of individuals, CSOs, corporate business, and public institutions)  relations (in professional and private environments, networks, collectives)  norms (on different levels, legal requirements)  values (customs, manners, mores, ethics) – ‚powered by‘ frames of reference 1) „Oslo Manual“, OECD/EUROSTAT 2005, re. Schumpeter 1912 2) My extension, 2011
  16. 16. All innovations are relevant across all functional systems of a society* * Functional systems according to Parsons, 1976: Zur Theorie der Sozialsysteme. Opladen: Westdt. Verlag Eight types of innovation ... o Products o Processes o Marketing o Organisation o Roles o Relations o Norms o Values ... across four functional systems: o Economy o Culture o Politics o Law
  17. 17. Social innovations are new practices for resolving societal challenges, which are adopted and utilized by the individuals, social groups and organizations concerned. *) Zentrum für Soziale Innovation, 2012: „All innovations are socially relevant“ ZSI-Discussion Paper 13, p. 2,
  18. 18. U. 3 HOW to achieve social innovation? • From the theoretical to the practical
  19. 19. How Social Innovation Can Solve Societal Problems and improve lives Where need is not being addressed because: o It is not profitable for the private sector o the public sector has insufficient resources or political consensus to intervene • Paradigm shift - looking at existing resources and organising them in a new way • Increased financial investment may not solve the problem
  20. 20. Examples of Innovative solutions to Societal Problems • Credit Unions • Gramine Bank (India) – micro-finance • Co-ops • Local Enterprise Agencies (NGOs in N. Ireland) • Many charitable campaigns • ‘Co-production’ – various movements • ‘Time-banking’ • Community Councils • The Gaelic Athletic Association (GAA) in Ireland
  21. 21. The „4-i process“: – Idea >> What‘s the issue, what could be the solution? – Intervention >> Conceptualisation, find methods and allies – Implementation >> Overcoming resistance, stakeholders, life cycle! – Impact >> Not necessarily ‚good‘, nor for the whole of society Idea Intervention Implementation Impact The Making Of Social Innovation Three perspectives to analyse objectives and impact:  the „social demand“ perspective,  the „societal challenges“ perspective, and  the „systemic change“ perspective. Agnès Hubert et al. (BEPA – Bureau of European Policy Advisors) „Empowering people – driving change. Social Innovation in the European Union.“
  23. 23. Design Thinking is….
  24. 24. Emotional intelligence..…Multi-Disciplinary Influences…. ……Ideation…. Prototyping… ….Consider all alternatives. Design Thinking No more “so what?”………
  25. 25. “These crazy guys will never deliver a product” “Give me the budget and I will deliver whatever you want” “We have to concentrate on what we are good at” “The new ideas are interesting but we don’t have the time or necessity” Emotional intelligence……intuition…..positivity “If we don’t change now it will be too late” “We have to stop living in the past regardless of the success we had” “New things are possible, we only have to have the will to want them” “There are better ways to do it” Left Brain Scepticism: Right Brain Positivity: Design Thinking
  26. 26. Turning knowledge into action Concepts Competencies Capacities Levers Data Information Knowledge Wisdom Abstraction Pattern recognition Linear thinking Lateral thinking Documentation, order and analysis Attributions, contradictions Intelligence, empathy potential Creativity, consensus Facts & figures Foresight, scenarios Strategies, conventions Collaborative action and new practices Resources of social innovations driving socio-cultural changes Cognition Design Thinking
  27. 27. •How quickly can I configure the solution to suit my needs? •Is the solution easy to maintain? •Is it consistent with my current system landscape? •Can the solution be easily supported? •Does the solution show empathy for end-users? •Is this the simplest solution that gets the job done? •Is it elegant? •Is it useful? •Can we afford it? •Does it make me more profitable? •Do we have the skills? •What is my ROI? feasibility technical needs desirability human needs viability business needs
  28. 28. Results of the Research, Artifacts, Pictures Needs & Motivations User profiles Use cases Rough Prototypes Feedback from users & stakeholders Results Low-fidelity Prototypes Feedback from users & stakeholders Project Plan Resources High-Fidelity prototypes and/or design specifications Observe Synthesis Design Assess & Refine Prototype ImplementUnderstand Develop iterative Prototypes and test with Users Interview & Observe End Users in their work place Identify Needs, Motivations & Ideas for Solutions Deliver a prototype to Solution Development What Scope Project & define objectives and outcomes Work with Development to build the final design
  29. 29. The prototype must communicate design intent to both internal and external constituencies Design Prototype Rapid End User Feedback Multiple iterations continue the dialog between the design team and the end- users Packaging the design for sharing
  30. 30. Sketches Mock-ups Wire Frames HTML Flash Functional Code
  31. 31. •WHO? ..... YOU!
  32. 32. • Exercise: Devise An Action For A Specific Social Innovation Proposal