Talk given at UXNZ 2016, exploring key "edges" of practice we are exploring in co-design in Aotearoa. With thanks to all the community members and practitioner who shared their experiences in this talk. Talk Abstract: Across Aotearoa (New Zealand), co-design is rapidly being adopted in public and community contexts to tackle complex national issues and policies such as youth employment; smoking cessation; community health and wellbeing; homelessness and family violence. Many of these are large-scale, complex social change innovations and experiments that bring together new groups of people, which means working together in new ways. The opportunity to scale co-design to help address systemic national social challenges is both awesome and terrifying. This talk highlights some of the key trends, changes, opportunities and challenges emerging in co-design for social innovation and social outcomes in Aotearoa.

1. @pennyhagen
UXNZ October 2016
Evolutionof
Co-design
inAotearoa
S M A L L F I R E.

2. Thanks
To all the community members and practitioners around
Aotearoa doing this mahi, and for allowing me to share their
experiences here.

3. CitizensOrganisation
Active participation and partnership
Shared value and shared framing
Democratising of the design process
Citizens are active co-designers
Discover Define Develop Deliver
Co-design : a definition

4. Engaging
citizens and
working across
boundaries
Complex issues
Multiple
contributing
factors
No single
solution,
changes
needed at all
levels
Prevention
and cause not
just symptom
Complex
social
issues

5. Co-design in this
context
Diverse
communities
under
significant
pressure
Different
agencies &
organisations

6. What are we seeing
1. New kinds of teams & structures
2. A place-based approach
3. Cultural opportunities
4. A focus on systems change

7. 1. New kinds of teams and
structures

8. Looks like:
Designing with
New kinds of teams
Temporary cross-agency teams
MSD
MBIE
MYDAC
TPK
Citizens & Stakeholders
With expertise in policy,
procurement, service provision,
management
Experience of service delivery,
of lived experience
Design coaches

9. Example: Youth Employment Challenge ‘Attitude Gap’
Auckland Co-design Lab
New kinds of teams

10. Example: Youth Employment Challenge
Auckland Co-design Lab
designing with
New kinds of teams
MSD
MBIE
Winz
Careers NZ
Youth
Connections
TSI
Young people & Whānau
Church Leaders, Schools
Employers & Training Providers
4 month sprint structure
2 design coaches in support

11. Example: Early Years Challenge
New kinds of teams
Includes 3 day sprint structures, Design coaching support
Creating ‘home’ story book
Co-design sprint
26-28 June 2016
The Southern Initiative, Auckland Co-design Lab, Healthy Families
Co-design Mamas

12. 2. A place-based
approach

13. Looks like:
Working in a specific geographical
location
With the specific challenges and
assets of these communities
Building on existing relationships
within the community
A place-based approach

14. A place-based approach
Working together to achieve whānau wellbeing in Waitematā
Kia tau te rangimārie ki runga i a tātou - Let peace settle upon us all
MSD
Auckland Council
ANCAD
Northshore
Ti Rito
Rodney
WAVES
West Auckland

15. Cultural opportunity

16. • A Kaupapa Maori and treaty based
approach
• An emphasis on relationships,
Whakawhanaungatanga
• Cultural practices that keep people safe,
tikanga, manakitanga
• A focus on reciprocity
Cultural opportunity
Looks like:
“From a Māori point of
view, a treaty framework -
who is the dominant
party? Who has the
power? Who is making the
decisions? “
Healthy Families Team member

17. Cultural opportunity
Example: A whānau-centric approach – Co-Design Mamas
• Design sessions around whānau
needs (tamariki friendly, not just
stakeholder friendly)
• Trust and relationship building
outside “project”
• Whānau decide how they
participate, when and how, and
have decision-making power
• Build design capability of whānau
to lead the co-design process
“designing the process around
whānau, not fitting whānau into
bits of the process.
Angie TSI

18. Engagement with
systems

19. A focus on systems change
Looks like:
• Working at system scale – not just
human scale
• Understand the system as a whole,
and the influence between parts
• Disrupt parts of, or the whole of
system
• Beyond ‘projects’

20. A focus on systems change

21. 6
Smoking Systems Map
Access
Commerce
Product
Psychology
Socio-cultural
Addiction
Policy
A focus on systems change
Healthy Families: Manurewa smoking system

22. A focus on systems change
• Bringing together Māori wahine who
smoke, policy makers, health providers,
local marae
• Understanding the smoking system
through data, models and lived experience
• Developing possible system interventions
and building new connections and
capability in the community to enable
sustainable change
Healthy Families: Manurewa smoking system

23. What are we seeing
1. New kinds of teams & structures
2. A place-based approach
3. Cultural opportunities
4. A focus on systems change

24. Implications, opportunities &
questions…

25. Focus on impact and outcomes
Implications, opportunities, questions
Avoid ‘insights bulge’
Communities and whānau have invested, there needs to be
action not just insights or ideas or prototypes

26. Outcomes all the way along
Implications, opportunities, questions

27. And different kinds of outcomes
Building connections and
system knitting counts
Implications, opportunities, questions

28. And different kinds of outcomes
Building capability of teams,
citizens and whānau at different
levels
Implications, opportunities, questions
“We will always learn more
from whānau than they will
from us”
Angie TangaereTSI

29. The ethics and soft skills
needed are more complex
Implications, opportunities, questions
People working close to home
New kinds of boundaries
Living complex lives with complex stories to share
Whānau bring their whole self

30. Reciprocity is front and centre
Implications, opportunities, questions
CommunityOrganisation
“A Treaty framework
which looks at
partnerships through
the reciprocal value
each party can bring to
the table”
Healthy Families Team member

31. Relationships rather
than ‘recruitment’
“Don’t try and get people to
your project. Go to the
people and see what is
important to them, and
form a project around it”
Angie Tangaere

32. What supports are needed to
ensure community
partnership?
Implications, opportunities, questions

33. What new tools and terms and
skills might we need?

34. Tammy Potini, Healthy
Families
TAKE ACTION
PLAN
TAKE TIME
TO REFLECT
LEARNING
Some of the cultural and symbolic meanings attached
to turtles include:
Peace, Calm, Graceful, Serenity, Spirtual, Long life, Voyager,
Hard-shell, Culture, Swimmer
1. Frame and Engage (Shell)
A turtle, holding the burden of the
world on its back but until it sticks its
head out to initiate the engagement
process to move forward the progress
is very slow.
A plan of attack is paramount to
survive. Identify initial start points and
engage people (with people)
Words we came up with...
Tsunami of change
Look and Listen
Grace
Together
Swimming
Longevity
Honour
Trust
Understanding
Generating
Tidal waves of change
Ideas we came up with to talk about the turtle co-de-
sign concept...
When you think of a turtle, what words come to mind?
Think about a turtle and what it means in your culture/family.
What are significant features of a turtle?
Talk about what a turtle looks like when its head is in its shell.
Then talk about when a turtle needs to move forward it needs
to stick its head out and in life sometimes we need to stick our
head out, even though we may feel uncomfortable, to move
forward or stretch ourselves stick your neck/head out like a
turtle.
You can also do a role play of how people act when asked to
do something that they don’t want to do (shrugged shoulders)
then show them how you can stretch your neck and put your
head out...and move forward in life.
What the model represents:
2. Discovery (Legs)
With so many different species and
sizes of turtles with varied nutrition
requirements.
Gather evidence of data. Talk with
communities and stake holders.
Identify natural leaders and work
alongside them. Understand current
experiences and behaviours and
reframe opportunity (with people)
3. Imagine (Head)
Sea Turtles from the ocean lay eggs
on beaches. Usually, sea turtles lay
around 110 eggs in a nest.
Working with people an inspiring
spaces and ideas. Empower Commu-
nity ownership. Generate possible
features and prioritise ideas (with
people)
4. Test & Improve (Turtle)
Turtles spend most of their lives in
water. Try out different, iterate and
improve (with people)

35. “It’s exciting because it’s
challenging, and it makes
sense. Because you’re
hearing the voices of the
community, they can
contribute and build the
communities they live in…
having their voices heard at
governance and policy
level” Healthy Families Team
“Thanks for asking,
thanks for listening,
thanks for caring”
Co-design mama

36. Tamaki Health and
Wellbeing Lab
http://www.thinkplaceglobal.com/
http://www.ngaaho.maori.nz
http://toitangata.co.nz/http://www.innovatechange.co.nz/
http://www.skip.org.nz/
http://www.healthyfamilies-mmp.org.nz/
www.tamakiwellbeing.org.nz/
http://www.aucklandco-lab.nz/
Find out more…

37. Thanks