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Copyright © 2015, Peter Jones
Co-Creating Civic Proposals for
Systemic Change
Flourishing Society Framework
Peter Jones, P...
Copyright © 2015, Peter Jones
Getting beyond Visioning …
• Civic Engagement & Policy Design
• Strategic Design through str...
Copyright © 2015, Peter Jones
Engaging citizens in co-creating
proposals for the Region of Peel
strategic plan.
Could a Fl...
Copyright © 2015, Peter Jones
A Framework for Flourishing
Purpose – Models for Governance “now”
– Adapting the business mo...
Copyright © 2015, Peter Jones
“Caring for ecosystems demands far-sightedness, since no
one looking for quick and easy prof...
Copyright © 2015, Peter Jones
My Motivations.
After a career in high-tech product design, we are making things worse.
(Lef...
Copyright © 2015, Peter Jones
Ecological balance in society …
How do we cooperate toward achieving ecological balance ?
Ha...
Copyright © 2015, Peter Jones
What do we want from sustainability?
“The possibility that human & other life
will flourish ...
Copyright © 2015, Peter Jones
 Clean air & water
 Vibrant soil for food
 Healthy eco-systems
creating materials for us ...
Copyright © 2015, Peter Jones
Person &
Family
Workplace
School
Congregation
Family
Groups
MICROSYSTEM
MESOSYSTEM
EXOSYSTEM...
Copyright © 2015, Peter Jones
Upward & Jones, 2015
Based on 3 years +
Strongly Sustainable Business
Model Group
(LinkedIn,...
Copyright © 2015, Peter Jones
Why would we start with
business models?
Copyright © 2015, Peter Jones
Business Model Canvas – the Language of Profit Prioritizing Business
Enables Strategic
Discu...
Copyright © 2015, Peter Jones
A Vision for the Future of Business*
We imagine a world where business
• No longer merely at...
Copyright © 2015, Peter Jones
A business model is a description of how an organization
defines and achieves success over t...
Copyright © 2015, Peter Jones
• A common language to collaboratively sketch,
prototype, design, share, measure, diagnose &...
Copyright © 2015, Peter Jones
Three Contexts for Business – And Cities?
Social &
Technological
Physical,
Chemical &
Biolog...
Copyright © 2015, Peter Jones
Outcomes
Process Value People
Perspectives on a Business Model
Who does a
business do it
to,...
Copyright © 2015, Peter Jones
Relating Contexts to Perspectives
V2.0© Antony Upward / Edward James Consulting Ltd., 2014 A...
Copyright © 2015, Peter Jones
Describe What’s Unique… & Shared
V2.0© Antony Upward / Edward James Consulting Ltd., 2014 Al...
Copyright © 2015, Peter Jones
Narayana Health
Copyright © 2015, Peter Jones
A Community Business Model?
• Can we create a process for participatory
systemic civil plann...
Copyright © 2015, Peter Jones
Copyright © 2015, Peter Jones
Questions that drive the process:
SSBM Ontology Flourishing Society
1. Actor
2. Needs
3. Sta...
Copyright © 2015, Peter Jones
Copyright © 2015, Peter Jones
Copyright © 2015, Peter Jones
Using the Framework…
1. Generate responses on notes that propose ideas & actions
toward ecol...
Copyright © 2015, Peter Jones
Concluding Questions
• How might this model enable conversations for
Flourishing?
• What are...
Copyright © 2015, Peter Jones
REFERENCES
• Upward, A. and Jones, P. (2015). An Ontology for Strongly Sustainable
Business ...
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Flourishing Societies Framework - DwD Workshop

How might we move or collective thinking and action beyond single-issue social action?
Does it make sense to build our urban worlds and future societies by winning one political issue at a time?
Can we design civic business models for our cities and society?

All social services, determinants of health, and economics are complex and interrelated. So why do we expect any political body or activist group to get it right? Only meaningfully diverse, multi-stakeholder groups can envision the variety of interests and outcomes in complex social systems. In February's Design with Dialogue Peter Jones workshops tools for co-creating civic design proposals.

A significant design challenge of our time is anticipating the relationships of multiple environmental and social problems as a complex system of nonlinear relationships. However, we cannot think about, model or discuss the relationships well, especially in the heat of discussion with deliberative groups and decision making processes. We need not only better engagement and dialogue processes for citizen deliberative problem solving, we require relevant tools.

With the OCADU Strongly Sustainable Business Model Group and with Strategic Foresight & Innovation students we designed a relevant framework from the common language of business model tools, adapted for civic decision models for flourishing cities and settlements.

The Flourishing Cities framework adapts a design tool for strongly sustainable business models as a visual organizer for engaging stakeholders in co-creating normative operational guidance for civic groups, community planners, and local governments. Flourishing can be understood as “to live within an optimal range of human functioning, one that connotes goodness, generativity, growth, and resilience,” or as John Ehrenfeld states it:

“Flourishing is the possibility that human and other life will flourish on this planet forever.”

This visual model enables a participatory mapping of propositions, values, and preferences that might yield significantly better group decisions for sociocultural and ecological development and governance in any planning engagement.

Flourishing Societies Framework - DwD Workshop

  1. 1. Copyright © 2015, Peter Jones Co-Creating Civic Proposals for Systemic Change Flourishing Society Framework Peter Jones, PhD OCAD University, Toronto
  2. 2. Copyright © 2015, Peter Jones Getting beyond Visioning … • Civic Engagement & Policy Design • Strategic Design through structured dialogues (Dialogic Design) • High quality engagement, consensus, mapping of challenges & agreement on leverage issues • We end there. How do we move to action? • How do we push/pull/define the “business case?” • How might we formulate strategic pathways?
  3. 3. Copyright © 2015, Peter Jones Engaging citizens in co-creating proposals for the Region of Peel strategic plan. Could a Flourishing Society framework help these types of civic engagements create initial business cases for change proposals?
  4. 4. Copyright © 2015, Peter Jones A Framework for Flourishing Purpose – Models for Governance “now” – Adapting the business model construct as shared mental model – Defining Flourishing as shared aim - Idealization – Adapt co-creative business model thinking – Incorporates most of the systemic design principles Future Outcomes – Co-design practice & artifact for governing societal innovation – Cybernetic model as a tool for citizen participation – Aim to create shared vocabulary for flourishing goals & measures – Primary aim is redirective, eliciting multiple perspectives for governance proposals.
  5. 5. Copyright © 2015, Peter Jones “Caring for ecosystems demands far-sightedness, since no one looking for quick and easy profit is truly interested in their preservation. But the cost of the damage caused by such selfish lack of concern is much greater than the economic benefits to be obtained. Where certain species are destroyed or seriously harmed, the values involved are incalculable. We can be silent witnesses to terrible injustices if we think that we can obtain significant benefits by making the rest of humanity, present and future, pay the extremely high costs of environmental deterioration.” Pope Francis, Encyclical Letter Laudato Si , June 19, 2015
  6. 6. Copyright © 2015, Peter Jones My Motivations. After a career in high-tech product design, we are making things worse. (Left) is what business & tech people mean when they talk about ecosystems.
  7. 7. Copyright © 2015, Peter Jones Ecological balance in society … How do we cooperate toward achieving ecological balance ? Hasan Ozbekhan, The Predicament of Mankind, 1970
  8. 8. Copyright © 2015, Peter Jones What do we want from sustainability? “The possibility that human & other life will flourish on this planet forever” John Ehrenfeld, MIT • Audacious • Inspirational • Attractive • Universal • Pragmatic • Values-centred • Continuous Flourishing - A goal worthy of our vision Ask yourself, what is it that sustainability sustains over time, and why? (“Strong Sustainability” Is this also Thrivability?)
  9. 9. Copyright © 2015, Peter Jones  Clean air & water  Vibrant soil for food  Healthy eco-systems creating materials for us & rendering our wastes harmless Trusting relationships focused on well-being with all our fellow citizens (neighbours, communities, cities, regions & countries) Organizations co-operate, collaborate & compete to best meet our needs today & in future, while creating the wealth to meet shared needs (education, infrastructure, etc.) Individuals choosing to flourish emotionally, spiritually, physically, practically, artistically & economically Requirements for Flourishing…Big Picture Macro: Natural Sciences Micro: Physiology, Psychology, etc.Meso: Businesses, Organizations, etc. Macro: Cities, Places, Social Systems
  10. 10. Copyright © 2015, Peter Jones Person & Family Workplace School Congregation Family Groups MICROSYSTEM MESOSYSTEM EXOSYSTEM MACROSYSTEM ECOSYSTEM Microsystem • Self acceptance • Positive relations • Personal growth • Purpose in life, Meaning • Environmental mastery, Competence • Autonomy, Self-care • Integrity • Influence Mesosystem • Social coherence • Social actualization • Social integration • Social acceptance • Social contribution • Social care • Social equality Practice Community Learning Networks Neighborhood Voluntary Clubs Community Exosystem • Equity of access to services • Community livability • Cultural resilience • Respect for commons, law • Political participation • Capacity to satisfy essential human needs • Community care Governments & Institutions Political Parties Corporations Organizational Exosystem • Worklife satisfaction • Organizational participation • Measures of success • Value co-created with stakeholders • Socially responsible Macrosystem • Cultural flourishing • Recognizing natural ecosystem • Human & non- human rights • Place in the world Cultural belonging National Identity Perspective Social Values Macrosystem • Watershed & bioregion • Natural resource stocks • Ecosystem actors • Ecosystem services: Process & use flows • Regeneration flows • Cultural services Socioecological System Model System of Systems Conditions for personal, social & Organizational flourishing
  11. 11. Copyright © 2015, Peter Jones Upward & Jones, 2015 Based on 3 years + Strongly Sustainable Business Model Group (LinkedIn, ssmbg.org, & Flourishingbusiness.org) Workshopped at conferences & multiple client/NGO projects 3rd Phase Science approach
  12. 12. Copyright © 2015, Peter Jones Why would we start with business models?
  13. 13. Copyright © 2015, Peter Jones Business Model Canvas – the Language of Profit Prioritizing Business Enables Strategic Discussion Makes Us Creative New Idea Template Fast to Use Clarifies Thinking Enable Better Conversations and Decisions Understand customers Alignment – get’s us all on the same page Shared Language for all Depts. & Locations Helps Tell Our Story to… Investors, Customers, Suppliers, New Employees Creates a Sense of Urgency Better Teamwork *From “The business model canvas – why and how organizations around the world adopt it – a Field Report” http://blog.strategyzer.com/posts/2015/2/9/why-and-how-organizations-around-the-world-apply-the-business-model-canvas Focus Quickly on Best Ideas We Can Act Immediately on Our Ideas Inspires Innovation Drives Effective Collaboration
  14. 14. Copyright © 2015, Peter Jones A Vision for the Future of Business* We imagine a world where business • No longer merely attempts to do less harm • Strives toward the possibility of flourishing • Creates “tri-impact” by being tri-profitable Financially rewarding Socially beneficial Environmentally regenerative * Increasingly shared: see recent Flourishing & Prosperous Business Conference (www.globalforumbawb.com), the book “The Flourishing Enterprise” by Laszlo, Brown, Ehrenfeld et. al. and the Future Fit Business Benchmark (www.FutureFitBusiness.org) OPEN meetings of the Strongly Sustainable Business Model Group (SSBMG) at OCAD 2nd Tuesdays 4:30
  15. 15. Copyright © 2015, Peter Jones A business model is a description of how an organization defines and achieves success over time. New mode of co-creative planning & design • Consistent with Reflexive Modernization (Ulrich, Law, Beck, Giddens, Ozbekhan) • Every stakeholder has perspective, values, relations And opportunity to contribute to evolutionary design • Creates “tri-impact” by being tri-profitable – Financially rewarding – Socially beneficial – Environmentally regenerative
  16. 16. Copyright © 2015, Peter Jones • A common language to collaboratively sketch, prototype, design, share, measure, diagnose & tell stories about a flourishing business model • Based on 3 years of graduate research + 3 years of practice community R&D. • Ontology & visual canvas - Built upon Osterwalder’s successful Business Model Canvas & PhD
  17. 17. Copyright © 2015, Peter Jones Three Contexts for Business – And Cities? Social & Technological Physical, Chemical & Biological Monetary V2.0© Antony Upward / Edward James Consulting Ltd., 2014 All rights reserved. Each and every business relates to all three contexts - The environment that supports a society that creates economies
  18. 18. Copyright © 2015, Peter Jones Outcomes Process Value People Perspectives on a Business Model Who does a business do it to, for and with? What does a business do now and in the future? How, where & with what does the business do it? Why: How does a business define & measure success? (in Environmental, Social & Monetary units)
  19. 19. Copyright © 2015, Peter Jones Relating Contexts to Perspectives V2.0© Antony Upward / Edward James Consulting Ltd., 2014 All rights reserved.
  20. 20. Copyright © 2015, Peter Jones Describe What’s Unique… & Shared V2.0© Antony Upward / Edward James Consulting Ltd., 2014 All rights reserved. Unique to this business Everything shared with everyone Common to everyone & everything
  21. 21. Copyright © 2015, Peter Jones Narayana Health
  22. 22. Copyright © 2015, Peter Jones A Community Business Model? • Can we create a process for participatory systemic civil planning ? • Could we adapt the FBC as a planning tool? • Would a canvas be sensitive to capturing stakeholders & community proposals? • Do the Flourishing distinctions provide guidance for a sustainability case? © 2015 Peter
  23. 23. Copyright © 2015, Peter Jones
  24. 24. Copyright © 2015, Peter Jones Questions that drive the process: SSBM Ontology Flourishing Society 1. Actor 2. Needs 3. Stakeholders 4. Relationships 5. Channels 6. Value Co-Creation (Co-Destruction) 7. Resources Processes 8. Governance Participatory governance 9. Partnerships Service Partners (in community) 10. Activities Assets (community stewardship of assets, legacies, commons) 11. Biophysical Stocks 12. Ecosystem Services 13. Goals / Definition of Success Goals 14. Tri-profit 15. Outcomes Accountabilities 16. Costs 17. Benefits
  25. 25. Copyright © 2015, Peter Jones
  26. 26. Copyright © 2015, Peter Jones
  27. 27. Copyright © 2015, Peter Jones Using the Framework… 1. Generate responses on notes that propose ideas & actions toward ecological balance in your issue. 2. Start by defining Goals (idealized outcomes) for your group’s issue. Generate Value Co-Creations that might achieve these goals. Iterate between these two at first to change Goals/Value. 3. Unlike a business, Stakeholders include broad sectors of society. Start defining those with influence or who benefit from the change you propose. Align these to Relationships. 4. Then extend ideas to the adjacent entities & questions. 5. Create a narrative for the proposal that makes a case for the plan. 6. We’ll share & circulate. (Take the maps with you to keep working on them. See if other people join you.)
  28. 28. Copyright © 2015, Peter Jones Concluding Questions • How might this model enable conversations for Flourishing? • What are the relationships between business & social ecologies in a place? • How might we get started with this approach in policy debates? • How could this become a practical, usable model for engagement?
  29. 29. Copyright © 2015, Peter Jones REFERENCES • Upward, A. and Jones, P. (2015). An Ontology for Strongly Sustainable Business Models: Defining an Enterprise Framework Compatible with Natural and Social Science. Organization and Environment (in press). • Jones, P. (2014). Caring for the Future: The Systemic Design of Flourishing Enterprises. In Proceedings of RSD3, Third Symposium of Relating Systems Thinking to Design. Oslo. • Jones, P. (2014). Systemic design principles for complex social systems. In G. Metcalf (ed.), Social Systems and Design, Volume 1 of the Translational Systems Science Series, pp 91-128. Springer Japan. • Weigand, K., Flanagan, TR, Dye, KMC, and Jones, P. (2014).Collaborative foresight: Complementing long-horizon strategic planning. Technological Forecasting & Social Change, 85, 134–152. pjones@ocadu.ca

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