2. I will if you will

3. As a designer or design enthusiast, which
of the industry topics below is of greatest
concern to you?
poll by International Council of Societies of Industrial Design (Icsid) - 2009

4. International Council of Societies of Industrial Design (Icsid)

5. trend factors
societal trends technology enablers enterprise trends
macro issues (climate state of the art changing the value
change, ageing equation (social
society, emerging new potential economy)
economies) opportunities
emerging revenue
shifts in cultural new patterns of models
landscapes adoption
stakeholder
behavioural change ecosystems
media / education

6. why wouldn’t we?

7. solutions driven agenda = sense of responsibility

8. sustainability is not ‘a problem’ waiting for ‘a solution’

9. it is an environmental, cultural and political phenomenon

10. it requires us to re-shape the way we think

11. it is complicated

12. it requires collaboration and co-development

13. it requires a heavy dose of creativity

14. The stimulus for re-invention and
for questioning the status quo
has probably never been
greater
Josephine Green – senior director of trends and strategy at Philips Design

15. Josephine Green – senior director of trends and strategy at Philips Design

16. Translation space
image source: engine group

18. we need to build networks to start making this happen