Media Futures 09 - The Big Story Engine

The big story engine Fabio Sergio Media Futures 09 | July 2009

We are a global innovation ﬁrm. We help the world’s leading companies create and bring to market meaningful products, services, and experiences. Our multidisciplinary process reveals valuable consumer and market insights and delivers lasting, humanizing solutions across multiple technologies, platforms, and media. Media Futures 09 The big story engine © 2009 frog design. conﬁdential & proprietary. July 2009 2

my two patron saints for the next 15 minutes

Guillermo del Toro (right)

Guillermo del Toro, Wired Magazine, 2009 “ In the next 10 years, we're going to see all the forms of entertainment melding into a single-platform ‘story engine’. The moment you connect creative output with a public story engine, a narrative can continue over a period of months or years.”

Clay Shirky | www.shirky.com

Clay Shirky, TED, 2009 “ In a world where media is global, social, ubiquitous and cheap media is less and less about crafting a single message to be consumed by individuals, and is more and more a way of creating an environment for convening and supporting groups.”

big changes big stories big engines big screens

big changes

printing press two-way communication physical encoding of “rich” media over the air broadcast

Clay Shirky, TED, 2009 “ ...curious asymmetry. The media that's good at creating conversations it's no good at creating groups, and the media that's good at creating groups is no good at creating conversations.”

printing press two-way communication physical encoding of “rich” media over the air broadcast internet

big stories

sushi media in the attention economy

stories are bigger, longer and stretch across channels

internet many to many communication consumers = producers (digital) media osmosis

media have become places to have conversations on

big engines

Sony PS3 | www.playstation.com

but of course....

the box is (semi) irrelevant the software is the experience

in other words... they’ll buy cool hardware come for quality content and stay for the service

big screens

even the TV is ﬁnally changing (it’s that snack thing again)

Intel | www.intelconsumerelectronics.com Intel

frog design | T-Room Concept

but....

Clay Shirky, TED, 2009 “ In a world where media is global, social, ubiquitous and cheap media is less and less about crafting a single message to be consumed by individuals, and is more and more a way of creating an environment for convening and supporting groups.”

social ubiquitous cheap mobile

the third screen, the personal screen, the social screen

introducing tvChatter

view live social commentary about your favorite TV shows as they’re being broadcasted

coming soon to a screen near you... www.tvchatterapp.com