This presentation was held by Fabio Sergio, Creative Director at global innovation firm frog design, at Media Futures 2009 conference in London. His story: In a world where media is global, social, ubiquitous and cheap, all forms of entertainment are melding into a single-platform ‘story engine’. Also, Fabio reviews "TV Chatter", frog design's new social TV application for the iPhone, based around Twitter (www.tvchatterapp.com).