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Media Futures 09 - The Big Story Engine

frog
Global Innovation firm
Oct. 22, 2009
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Media Futures 09 - The Big Story Engine

  1. The big story engine Fabio Sergio Media Futures 09 | July 2009
  2. © 2009 frog design. confidential & proprietary. July 2009 Media Futures 09 The big story engine 2 We are a global innovation firm. We help the world’s leading companies create and bring to market meaningful products, services, and experiences. Our multidisciplinary process reveals valuable consumer and market insights and delivers lasting, humanizing solutions across multiple technologies, platforms, and media.
  3. my two patron saints for the next 15 minutes
  4. Guillermo del Toro (right)
  5. Guillermo del Toro, Wired Magazine, 2009 “In the next 10 years, we're going to see all the forms of entertainment melding into a single-platform ‘story engine’. The moment you connect creative output with a public story engine, a narrative can continue over a period of months or years.”
  6. Clay Shirky | www.shirky.com
  7. Clay Shirky, TED, 2009 “In a world where media is global, social, ubiquitous and cheap media is less and less about crafting a single message to be consumed by individuals, and is more and more a way of creating an environment for convening and supporting groups.”
  8. big changes big stories big engines big screens
  9. big changes
  10. printing press two-way communication physical encoding of “rich” media over the air broadcast
  11. Clay Shirky, TED, 2009 “...curious asymmetry. The media that's good at creating conversations it's no good at creating groups, and the media that's good at creating groups is no good at creating conversations.”
  12. printing press two-way communication physical encoding of “rich” media over the air broadcast internet
  13. big stories
  14. sushi media in the attention economy
  15. stories are bigger, longer and stretch across channels
  16. internet many to many communication consumers = producers (digital) media osmosis
  17. media have become places to have conversations on
  18. big engines
  19. Sony PS3 | www.playstation.com
  20. © 2009 frog design. confidential & proprietary. July 2009 Media Futures 09 The big story engine TV BlobBox| www.tvblobbox.com
  21. but of course....
  22. the box is (semi) irrelevant the software is the experience
  23. in other words... they’ll buy cool hardware come for quality content and stay for the service
  24. big screens
  25. even the TV is finally changing (it’s that snack thing again)
  26. Intel Intel | www.intelconsumerelectronics.com
  27. frog design | T-Room Concept
  28. but....
  29. Clay Shirky, TED, 2009 “In a world where media is global, social, ubiquitous and cheap media is less and less about crafting a single message to be consumed by individuals, and is more and more a way of creating an environment for convening and supporting groups.”
  30. social ubiquitous cheap mobile
  31. the third screen, the personal screen, the social screen
  32. introducing tvChatter
  33. view live social commentary about your favorite TV shows as they’re being broadcasted
  34. coming soon to a screen near you... www.tvchatterapp.com
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