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Media Futures 09 - The Big Story Engine

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This presentation was held by Fabio Sergio, Creative Director at global innovation firm frog design, at Media Futures 2009 conference in London. His story: In a world where media is global,
social, ubiquitous and cheap, all forms of entertainment are melding into
a single-platform ‘story engine’. Also, Fabio reviews "TV Chatter", frog design's new social TV application for the iPhone, based around Twitter (www.tvchatterapp.com).

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Media Futures 09 - The Big Story Engine

  1. The big story engine Fabio Sergio Media Futures 09 | July 2009
  2. We are a global innovation firm. We help the world’s leading companies create and bring to market meaningful products, services, and experiences. Our multidisciplinary process reveals valuable consumer and market insights and delivers lasting, humanizing solutions across multiple technologies, platforms, and media. Media Futures 09  The big story engine © 2009 frog design. confidential & proprietary. July 2009 2
  3. my two patron saints for the next 15 minutes
  4. Guillermo del Toro (right)
  5. Guillermo del Toro, Wired Magazine, 2009 “ In the next 10 years, we're going to see all the forms of entertainment melding into a single-platform ‘story engine’. The moment you connect creative output with a public story engine, a narrative can continue over a period of months or years.”
  6. Clay Shirky | www.shirky.com
  7. Clay Shirky, TED, 2009 “ In a world where media is global, social, ubiquitous and cheap media is less and less about crafting a single message to be consumed by individuals, and is more and more a way of creating an environment for convening and supporting groups.”
  8. big changes big stories big engines big screens
  9. big changes
  10. printing press two-way communication physical encoding of “rich” media over the air broadcast
  11. Clay Shirky, TED, 2009 “ ...curious asymmetry. The media that's good at creating conversations it's no good at creating groups, and the media that's good at creating groups is no good at creating conversations.”
  12. printing press two-way communication physical encoding of “rich” media over the air broadcast internet
  13. big stories
  14. sushi media in the attention economy
  15. stories are bigger, longer and stretch across channels
  16. internet many to many communication consumers = producers (digital) media osmosis
  17. media have become places to have conversations on
  18. big engines
  19. Sony PS3 | www.playstation.com
  20. TV BlobBox| www.tvblobbox.com Media Futures 09  The big story engine © 2009 frog design. confidential & proprietary. July 2009
  21. but of course....
  22. the box is (semi) irrelevant the software is the experience
  23. in other words... they’ll buy cool hardware come for quality content and stay for the service
  24. big screens
  25. even the TV is finally changing (it’s that snack thing again)
  26. Intel | www.intelconsumerelectronics.com Intel
  27. frog design | T-Room Concept
  28. but....
  29. Clay Shirky, TED, 2009 “ In a world where media is global, social, ubiquitous and cheap media is less and less about crafting a single message to be consumed by individuals, and is more and more a way of creating an environment for convening and supporting groups.”
  30. social ubiquitous cheap mobile
  31. the third screen, the personal screen, the social screen
  32. introducing tvChatter
  33. view live social commentary about your favorite TV shows as they’re being broadcasted
  34. coming soon to a screen near you... www.tvchatterapp.com

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