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Design as Social Capital.
All good design leads to Social Capital. It is at the core of everything we design. Some call that process the user-centred design and some as human-centred design. The notion of social capital relies on building solutions that are based on Reciprocity, Trust and Cooperation.
A lot of the population in India still does not have access to the basic amenities in life, and when we talk of building solutions that are going to be useful in these contexts, the Social Capital is something that one cannot ignore.
When working in the development sector, towards creating solutions that have high impact and are long lasting, one should seek help from Social Capital.
These are the Slides from my talk at the UX India 2016 conference, where I put out an open call to the UX community to leverage the notion of Social Capital and build highly impacting solutions.