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Social media-strategy-presentation

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Demetrio Maguigad
Demetrio Maguigad
TechnologyBusiness
1 of 28
social media strategy
Connecting the Community with Media, the Workshop promotes news that matters!
collaborative learning space
what is the social web?
It’s kind of like…
creating a plan of action
online communications strategy developing a social media policy & plan
social media policy
a social media policy defines and sets guidelines for… who is communicating online what is to be communicated what is NOT to be communicated how and where organizational messages are communicated demonstrating and strengthening the organizational voice, it’s values and over all brand Preventing communications crisis or procedures for handling crisis much more…
social media policy case studies
social media policy worksheet
social media plan
elements of a social media plan… audience measurable goals desired outcomes – what is to be changed? analysis of media landscape messaging and framing defined content & conversations tactics resources needed
social media plan worksheet
10 min break
and we are back
developing a social media policy & plan review
tactics = tools + time
nurturing a community creating and sharing multimedia content generating buzz tools participating in conversations listening and monitoring time
push + pull = control
search engine optimization
social media game!
Q+A
social media strategy Demetrio Maguigad New Media Manager, Community Media Workshop demetrio@newstips.org @dmaguigad or @npcommunicator www.commuitymediaworkshop.org

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Social media-strategy-presentation

Editor's Notes

  1. IntroductionDemetrio Maguigad
  2. Who is CMW?Who we areWhat we do
  3. Discuss what will be covered:Gaining a perspective of the social webDeveloping a social media policyDeveloping a social media strategyUnderstanding tools and tacticsSearch engine optimizationThen discuss what they would like to learn or focus on
  4. Preparing for the danceUnderstanding the dynamics of the danceNiche groupsListening and engagement
  5. Creating an online communications strategy by developing a social media policy and plan of actionExample of problem and developing strategy:Strategy Center LA
  6. RAZORFISHCoca-Cola
  7. Exercise using the Social Media Policy WorksheetHave a few people read their policyShow them the Social Media Policy Generator
  8. Have them work on the social media game worksheetShare their results
  9. Survey the room regarding what they learned about Soc med policy and planning
  10. Managing the day to daySocial media is not free – you need to invest time to be successful
  11. Tactics encompass the learning and use of tools and providing the time to reach the goals.
  12. Measuring landing pages
  13. What is it?Optimizing your web presence/content for search engines to improve ranking and searchabilitySpeedOrganizedRelative LinksConsistency
  14. Organizing data and information and allowing it to move freely = the web
  15. IntroductionPresentersExpertise Nora FerrellExpertise Demetrio Maguigad