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Social media-strategy-presentation

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Social media-strategy-presentation

  1. 1. social media strategy
  2. 2. Connecting the Community with Media, the Workshop promotes news that matters!
  3. 3. collaborative learning space
  4. 4. what is thesocial web?
  5. 5. It’s kind of like…
  6. 6. creating a plan of action
  7. 7. online communications strategydeveloping a social media policy & plan
  8. 8. social media policy
  9. 9. a social media policy defines andsets guidelines for…who is communicating onlinewhat is to be communicatedwhat is NOT to be communicatedhow and where organizational messages are communicateddemonstrating and strengthening the organizational voice,it’s values and over all brandPreventing communications crisis or procedures for handling crisismuch more…
  10. 10. social media policy case studies
  11. 11. social media policy worksheet
  12. 12. social media plan
  13. 13. elements of a social media plan…audiencemeasurable goalsdesired outcomes – what is to be changed?analysis of media landscapemessaging and framingdefined content & conversationstacticsresources needed
  14. 14. social media plan worksheet
  15. 15. 10 min break
  16. 16. and we are back
  17. 17. developing a social media policy & plan review
  18. 18. tactics = tools + time
  19. 19. nurturing a community creating and sharing multimedia content generating buzz tools participating in conversationslisteningand monitoring time
  20. 20. push + pull = control
  21. 21. search engine optimization
  22. 22. social media game!
  23. 23. Q+A
  24. 24. social media strategyDemetrio MaguigadNew Media Manager, Community Media Workshopdemetrio@newstips.org@dmaguigad or @npcommunicatorwww.commuitymediaworkshop.org

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