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Why you do not need a social media strategy presentation from Social media week London 2012

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Some what controversial look at the world of social media. For full information about the presentation and a video playback of the presentation visit the blog post http://chrisheffer.com/2012/09/28/why-you-dont-need-a-social-media-strategy-from-smwldn/

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Why you do not need a social media strategy presentation from Social media week London 2012

  1. 1. Why you don’t need aMedia StrategyChrisHeffer.com@theotherhef
  2. 2. This version has been slightly modified to make more sense on Slideshare
  3. 3. ChrisHeffer.com@theotherhef EST. ON SOCIAL MEDIA 2004
  4. 4. Who is €14.2 b 130 countries 60,000 employees
  5. 5. Challenges faced by businesses with social• What is it?• What is the potential?• Cultural change• Low on priorities@theotherhef #SMWSTRATEGY
  6. 6. Terminology @theotherhef #SMWSTRATEGY
  7. 7. @theotherhef #SMWSTRATEGY
  8. 8. What is social media? @theotherhef #SMWSTRATEGY
  9. 9. @theotherhef #SMWSTRATEGY
  10. 10. @theotherhef #SMWSTRATEGY
  11. 11. @theotherhef #SMWSTRATEGY
  12. 12. @theotherhef #SMWSTRATEGY
  13. 13. What is social data? @theotherhef #SMWSTRATEGY
  14. 14. • name • what do they like • contact details • where have they been • order history • who are they friends with • customer service history • what are they talking about • buying habits • how much influence they have • marketing history • what do they think about your brand/products • what are their desires • current location • age@theotherhef #SMWSTRATEGY • relationship status
  15. 15. • name • contact details • order history • customer service history • buying habits • marketing history • what do they like • where have they been • who are they friends with • what are they talking about • how much influence they have • what do they think about your brand/products • what are their desires • current location • age@theotherhef #SMWSTRATEGY • relationship status
  16. 16. What is social business? Restoring the equilibrium of power tomake the values, interests and beliefs ofthe customer/employee equal to those of the company @theotherhef #SMWSTRATEGY
  17. 17. SHARED BELIEF BRAND DESIRABILITY SUCCESSFUL GROWTH BEST PRODUCT FAIR PRICE REDUCED COSTS LOYAL RELATIONSHIPS LIFETIME VALUEINDIVIDUAL COMPANY @theotherhef #SMWSTRATEGY
  18. 18. Where can you use social? Marketing Customer service Product development Supply chain Funding SalesAny where else @theotherhef #SMWSTRATEGY
  19. 19. How important is social? @theotherhef #SMWSTRATEGY
  20. 20. What do thesecompanies have In common? @theotherhef #SMWSTRATEGY
  21. 21. @theotherhef #SMWSTRATEGY
  22. 22. @theotherhef #SMWSTRATEGY
  23. 23. @theotherhef #SMWSTRATEGY
  24. 24. @theotherhef #SMWSTRATEGY
  25. 25. @theotherhef #SMWSTRATEGY
  26. 26. Who is scared of social media?@theotherhef #SMWSTRATEGY
  27. 27. What will our customers think if they find out about ……………..? @theotherhef #SMWSTRATEGY
  28. 28. What tools do I need to buy to be social?
  29. 29. @theotherhef#SMWSTRATEGY
  30. 30. CulturalChange @theotherhef #SMWSTRATEGY
  31. 31. What are you trying to do as a business? @theotherhef #SMWSTRATEGY
  32. 32. The future of businesswill be more honest,open and transparent.Chris Heffer @theotherhef #SMWSTRATEGY
  33. 33. HonestOpenTransparent.com @theotherhef #SMWSTRATEGY
  34. 34. Its not about having asocial media strategy itis about aligning socialto your businessstrategy @theotherhef #SMWSTRATEGY
  35. 35. Any questions? @theotherhef chrisheffer.com chris.heffer@sap.com

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