The document analyzes the front and back covers and CD of a digipak album. The front cover depicts a man sitting on a curb looking down a street. The back cover shows the same location from a longer shot. Both covers target an audience of late teens to early 30s, as indicated by the neutral color scheme. Though the album is house music, the CD cover stands out by using black, a color more common in rock genres. The plain designs of the front cover and CD are meant to draw attention to the more detailed back cover, and the contrasting colors are used to represent the contrasting music on the CD.

1. B Y D E E P A K D O S A N J H
6) DIGIPAK ANALYSIS

2. TASK
For this analysis you can just analyse the front and back
covers. Use google to find one to analyse.
In your analysis you should discuss:
• genre
• target audience
• composition
• colours
• conventions
• denotation
• connotation
• representation

3. FRONT COVER
The front cover is plain and the text which is
written in a easy to read font separated by
white underlines. The effect that this is trying
to portray is that it has been spray painted
onto the wall. I think this because the man
that is sitting on the curb has his head
blocking the letter s. The man is shown to be
waiting for something as he is looking for the
oncoming which connotes it may be a bus,
this is also suggested by the title ‘18 months’.
This maybe a time span that he has been
waiting. The wall in the background is half
build and this shows his journey and how he's
half way through his journey. I believe The
target audience that I can see from the front
cover is late teens to early 30s. I can tell this
from then neutral colour scheme that has
been used.

4. BACK COVER
Compared to the front cover the
back cover has lot more detail. The
back cover is similar to the front
cover but has the background
image larger to show a long shot of
the same location. The target
audience would be the same as the
front cover being late teens to early
30’s. All the text is in white as this is a
main theme that runs through out
the cover. The colour white
connotes that its a postive situation
or It Will lead to something positive
which suggests that by buying and
listening this will put the listener in a
positive mood.

5. CD
The CD has the same features as the
front cover as as it is plain and has 2
main contrasting colours. The colour
black being used in this genre is
unusual as it is usually seen in the
rock genre and not the house genre.
The colours that are used are to
show the contrast between the the
colours and the music on the cd.
You cant tell from any of the three
items that it is from the house genre.

6. FINAL ANALYSIS
The CD cover is very plain and doesn’t include much
detail. Especially the front cover and the CD both of these
are plain the effect this has is that it attracts more attention
to the the back cover, also the CD is the plainest of the 3
items this is to contrast the music that will be on the CD.
The colours used are not colours that you would expect to
see in the house genre and you would expect to see them
in the rock genre. The overall genre I believe is late teens to
early 30’s as it doesn’t use many bright colours that would
attract the younger generation most colours used are
neutral colours which suggests that there isn't really a
target audience but the older generation would really
listen to this music.