Before and After makeover of Credit Union Group in Australia

3. Background
QCCU has grown & expanded to many
branches through out QLD. They needed to be
taken to the next level to establish further
customers and increase product sales.
This would be done by business review, create
a new design, new advertising and
communications and new brand positioning.

4. First step, A Boom Consultancy Report of multiple QCCU
branches was conducted on how the customer “sees” QCCU
and review of the “branch experience” & product
communications at branch level.

5. Before Photo
Ineffective “welcome
statement” that did not entice
customers & nor entice
product sales

6. Crowded branch layout not conducive to
best sales
Before

7. Ineffective visual merchandising to create
potential sales
Before

8. In house message overload
Before

9. Busy advertising with too much information
Before

10. A website that had to many 11 tabs and
too many messages
Before

11. Promotions that were weak
Before

12. Advertising too wordy, images were limited and weak alignment
Before

14. New Advertising Message & Image to connect with attracting new customers
“Selling The Sizzle” with emotional connection
AfterBefore

15. After

16. After

18. AfterBefore

19. Professional in branch delivery of key
message via live video

20. New Website – Simple and Easy to use
9 Less tabs, better organised, less confusing, aligns with
QCCU brand and key message promoting product
AfterBefore

21. After

22. New Floor Plan

23. New branch design that reflects the community, easy to use
and promotes products in the correct location – artist render

24. After

25. New Look
After

26. Customer Service desk that break down the barriers with the customer
and connects
After

27. Fresh New Layout – open & easy to use
After

28. After

30. New Brand & Fit Out
Regional Branches Roll Out

33. Photos To Come

34. Credits
Cameron Thompson – General Manager QCCU
Joel Flor – Operations Manager
QCCU Staff
Debra Young – Boom Retail Consultants
Colin Freeman – Space Planning Concepts
Phillip Russell – Onement Advertising