How do you redesign a core product from scratch while keeping in mind all the things your customers love about it? Thomas Stovicek, Head of Design at OpenTable, uses Guest Center, OpenTable's restaurant-facing product, as a case study to explain what led to a successful launch and ongoing release schedule of an updated platform.

1. WEBINAR GOAL

2. Reimagine Your
Core Product
Thomas Stovicek
Head of Design @ OpenTable
February 17, 2016

3. WEBINAR GOALWEBINAR GOAL
What are some tips and tricks to
redefining the core experience of your
brand?

4. MAIN TAKE-AWAY
Expectations of the
existing brand.

5. A bit about me ...

7. WHAT WE DO

8. RESTAURANT PRODUCT
Reimagine the restaurant
product & service.
Industry leading tool.
Cover many user-cases.
Information dense.

9. ORIGINAL

10. UPDATE

11. 2 MAIN QUESTIONS
What do you build?
How much do you build for v1?

12. WHAT TO BUILD
Define the core values of the brand.
Figure out what needs improvement.
Figure our what you don’t need anymore.
Take advantage of new technology.

13. HOW MUCH TO BUILD
Replace or transition?

14. CUPCAKE THEORY
(MVP)

15. CORE VALUES
Tools for professionals.
Robust and Reliable.
Information in the right step.

16. MVP?
Transition was the plan.
Get to the ‘cake’ quickly.

17. SCALABLE STRUCTURE

18. SCALABLE STRUCTURE

19. PATTERNS

20. FOCUSED INFORMATION

21. FOCUSED INFORMATION

22. FOCUSED INFORMATION

23. STATUS FOCUS

24. BETA

25. BETA
FEATURES
TIME
BETA
Group A
Group B
Group C

26. NEW FEATURE

27. NEW FEATURE

28. ENHANCEMENTS

29. RECAP
Define the core values of the brand.
Figure out what needs improvement.
Figure our what you don’t need anymore.
Take advantage of new technology.

30. SUMMARY
Base your choices on
customer expectations
of the brand.

31. GOODBYE
Thank you!
Twitter: @OpenTableDesign
Dribbble: dribbble.com/opentabledesign

32. WEBINAR GOAL