This document provides an overview of content marketing strategies. It notes that traditional advertising is becoming less effective as consumers avoid ads. Content marketing is presented as an alternative, creating useful content to attract and retain customers while educating them about products and services. The document outlines several content marketing tactics including developing a strong brand identity, starting a blog, creating diverse content like videos and ebooks, and leveraging email marketing and social media to distribute content.
Do you know where your business is headed in 2014? Are you planing to expand your product/ service offerings; explore new marketing channels; host a major event or hire new employees? No matter what you plans, it’s important to establish a documented list of goals to not only to focus your team on a clear set of priorities, but also, set expectations so you don’t get distracted by the flavor of the month. With a document list of goals you are 47% more likely to complete your plans. Let me show you how to plan for 2014 and beyond.
3 simple steps to create your company logo - An essential guide for entrepren...Nishchal Par
This is a short guide that will help entrepreneurs and start ups to design a professional and versatile logo investing little time and with little or no money.
Logo design tutorials for adobe photoshop and illustratorMaxim Logoswish
It is the business logo that opens a business to the outside world. Companies that are represented with high quality logos are more popular among customers than the ones without them. This is why custom logos are so popular and every company these days is inclined to create inspiring custom logos. Once a good logo is developed, a company will display its logo in every possible instance. Once it becomes popular, most customers never look at the manufacturer’s name once they see the particular logo. Such is the power of a well designed logo.
Manual de la guía de marca: Cómo construir una identidad visual de marca pode...JORGE HERNAN GUTIERREZ
Manual de la guía de marca:
Cómo construir una identidad visual de marca poderosa en 10 pasos
¡Construya su historia de marca, no juegue a “Police Brand” y ayude a sus colegas a convertirse en defensores de la marca con nuestra guía de marca!
No-Nonsense Logo Design Tips For Small Business OwnersDesignMantic
Logo design is the first steps towards building a brand for a small business. For those not familiar with design, designing a brand identity from scratch could be challenging. But it doesn't need to be that difficult.
But it does not need to be difficult. With so much information on the web, every business owner can become a designer. However, it takes hardwork to sift through all the information on the Web and find what is essential.
To make it simple for newbie small business owners, we have put together a list of logo design tips for small business owners to help them get started immediately.
A presentation on the importance of good visual communication in small business graphic logo design.
Throughout these slides we will look at examples of bad design and explore how to avoid making the classic mistakes.
We end by showing how we work and what we can do for you.
Ilkeston Web Design is a band of designers and programmers operating in the Derby and Nottingham areas of the East Midlands.
If you
Top 10 logo design trends 2017 (updated)The Crowder
We strongly believe that a well-crafted logo is about building something that can impress, captivate and engage an audience. A great logo is one that customers will immediately recognize and connect with as well as clearly convey the message of the business.
With that said here are some of the design trends we see taking over for 2017
How to brand yourself and get your freelancing business out of the garageApprove Me
People looking to hire a freelancer are put into the same position; they don’t have time to individually examine each qualified person for an extended period of time. They’re going to pick the one who stands out the most.
Residential and Commercial Plot in Lucknow, Paraiso Realty is one of the leading real estate developers in India. We provide Plots in Lucknow, LDA Plots in Lucknow, Kisto me Plot in Lucknow.
Contact Us: 91 9336574737,9936361234
Email id: info@paraiso.com Website: http://paraisorealty.in/
Address: B_16 G.L tower near new R.K timber gomti Nagar vibhuti khand lucknow ( 226010)
ClickBank is a global internet retailer and affiliate marketplace. ClickBank was founded in 1998 and is privately-held. The company has more than six-million clients worldwide which secured it in becoming the 87th largest Internet retailer in North America.
Logos are the most critical asset for a business and its brand. It’s the first thing that the prospects notice and form an opinion about the company. The ones that are most successful usually let their designs speak instead of offering further explanations. Additionally, these logos can pique the interest of the targeted audience, force them to look at the designs, and lead them to purchase the company’s products or services.
In this presentation, we will cover the nitty-gritty details of the logo, its types, the logo designing apps or software, and the sure-shot tips to design an impactful logo for creating a strong brand identity.
How to Build Marketing Presentations for Webinarstodd.lewis
Marketing webinars can build awareness of your company, help advance prospects along the sales cycle and establish you as a thought leader in your field. Or they can frustrate and annoy your audience so that they never want to hear from you again!
Join Ken Molay, president of Webinar Success and a former director of product marketing, as he presents practical guidelines for creating webinar presentations that engage your audience and create sales interest.
In this one-hour, interactive webinar you'll:
* Find out how to hook an audience quickly and make them want to pay attention.
* Learn the commonly used presentation technique that actually works against you in a webinar.
* Get examples of proper structure and flow for a marketing webinar.
* Hear much more practical advice on building engaging webinar presos.
When launching and managing online enterprise communities, there are a lot of behaviours to consider, and it helps to understand some of the intricacies involved. This is a workshop/presentation I gave to the Intranet Leadership Forum in Melbourne, April 2013.
Do you know where your business is headed in 2014? Are you planing to expand your product/ service offerings; explore new marketing channels; host a major event or hire new employees? No matter what you plans, it’s important to establish a documented list of goals to not only to focus your team on a clear set of priorities, but also, set expectations so you don’t get distracted by the flavor of the month. With a document list of goals you are 47% more likely to complete your plans. Let me show you how to plan for 2014 and beyond.
3 simple steps to create your company logo - An essential guide for entrepren...Nishchal Par
This is a short guide that will help entrepreneurs and start ups to design a professional and versatile logo investing little time and with little or no money.
Logo design tutorials for adobe photoshop and illustratorMaxim Logoswish
It is the business logo that opens a business to the outside world. Companies that are represented with high quality logos are more popular among customers than the ones without them. This is why custom logos are so popular and every company these days is inclined to create inspiring custom logos. Once a good logo is developed, a company will display its logo in every possible instance. Once it becomes popular, most customers never look at the manufacturer’s name once they see the particular logo. Such is the power of a well designed logo.
Manual de la guía de marca: Cómo construir una identidad visual de marca pode...JORGE HERNAN GUTIERREZ
Manual de la guía de marca:
Cómo construir una identidad visual de marca poderosa en 10 pasos
¡Construya su historia de marca, no juegue a “Police Brand” y ayude a sus colegas a convertirse en defensores de la marca con nuestra guía de marca!
No-Nonsense Logo Design Tips For Small Business OwnersDesignMantic
Logo design is the first steps towards building a brand for a small business. For those not familiar with design, designing a brand identity from scratch could be challenging. But it doesn't need to be that difficult.
But it does not need to be difficult. With so much information on the web, every business owner can become a designer. However, it takes hardwork to sift through all the information on the Web and find what is essential.
To make it simple for newbie small business owners, we have put together a list of logo design tips for small business owners to help them get started immediately.
A presentation on the importance of good visual communication in small business graphic logo design.
Throughout these slides we will look at examples of bad design and explore how to avoid making the classic mistakes.
We end by showing how we work and what we can do for you.
Ilkeston Web Design is a band of designers and programmers operating in the Derby and Nottingham areas of the East Midlands.
If you
Top 10 logo design trends 2017 (updated)The Crowder
We strongly believe that a well-crafted logo is about building something that can impress, captivate and engage an audience. A great logo is one that customers will immediately recognize and connect with as well as clearly convey the message of the business.
With that said here are some of the design trends we see taking over for 2017
How to brand yourself and get your freelancing business out of the garageApprove Me
People looking to hire a freelancer are put into the same position; they don’t have time to individually examine each qualified person for an extended period of time. They’re going to pick the one who stands out the most.
Residential and Commercial Plot in Lucknow, Paraiso Realty is one of the leading real estate developers in India. We provide Plots in Lucknow, LDA Plots in Lucknow, Kisto me Plot in Lucknow.
Contact Us: 91 9336574737,9936361234
Email id: info@paraiso.com Website: http://paraisorealty.in/
Address: B_16 G.L tower near new R.K timber gomti Nagar vibhuti khand lucknow ( 226010)
ClickBank is a global internet retailer and affiliate marketplace. ClickBank was founded in 1998 and is privately-held. The company has more than six-million clients worldwide which secured it in becoming the 87th largest Internet retailer in North America.
Logos are the most critical asset for a business and its brand. It’s the first thing that the prospects notice and form an opinion about the company. The ones that are most successful usually let their designs speak instead of offering further explanations. Additionally, these logos can pique the interest of the targeted audience, force them to look at the designs, and lead them to purchase the company’s products or services.
In this presentation, we will cover the nitty-gritty details of the logo, its types, the logo designing apps or software, and the sure-shot tips to design an impactful logo for creating a strong brand identity.
How to Build Marketing Presentations for Webinarstodd.lewis
Marketing webinars can build awareness of your company, help advance prospects along the sales cycle and establish you as a thought leader in your field. Or they can frustrate and annoy your audience so that they never want to hear from you again!
Join Ken Molay, president of Webinar Success and a former director of product marketing, as he presents practical guidelines for creating webinar presentations that engage your audience and create sales interest.
In this one-hour, interactive webinar you'll:
* Find out how to hook an audience quickly and make them want to pay attention.
* Learn the commonly used presentation technique that actually works against you in a webinar.
* Get examples of proper structure and flow for a marketing webinar.
* Hear much more practical advice on building engaging webinar presos.
When launching and managing online enterprise communities, there are a lot of behaviours to consider, and it helps to understand some of the intricacies involved. This is a workshop/presentation I gave to the Intranet Leadership Forum in Melbourne, April 2013.
From social audiences to mobility, presentation deck from the Fuze Conference in Saskatoon, Saskatchewan on April 11, 2013. Let us know if you have any questions, comments or concerns. Cheers!
Content Marketing for Digital Book PublishersJoe Pulizzi
Joe Pulizzi, founder of the Content Marketing Institute, speaks at Digital Book World (#DBW15) about how book publishers can leverage content marketing programs to build audiences, not just sell books.
Diapositivas sacadas de la patológica de robbins.
Imágenes y gráficos diminutos para que puedan visualizar el contenido pero modificables al descargar.
Quotes, Sayings, Ditties, don't you just love themLynne Carlson
Quotes - Motivational, Inspirational, Family, Sports. They are everywhere, Twitter, FaceBook, Pinterest, Blogs at the bottom of emails, on your resume. Look around your house, there is bound to be a picture, poster, coaster with a saying on it.
Bobby Duffy, MD Ipsos MORI Social Research Institute
and Senior Visiting Fellow King’s College London. presented these slides on the 1st anniversary of the Step Up To Serve #iwill campaign. In November 2013, HRH The Prince of Wales and the UK's three party leaders launched Step Up To Serve and the #iwill campaign. The campaign’s collective goal is to double the number of 10-20 year olds taking part in meaningful social action (such as volunteering, fundraising or campaigning) by 2020. Over 80 organisations from across sectors are already working towards this goal.
Inbound Marketing 201: How to Create an Effective B2B Inbound Marketing CampaignMLT Creative
Beginning by producing a stellar B2B marketing offer, through promoting it on your channels, to measuring its impact, you will learn how to piece together the main components of a holistic marketing campaign.
How to Improve Your Lead Generation Strategy - Understandingecommerce.comMike Doherty, PMP
You may keep wondering how some companies grow 600% in a few years while some get stuck at the same point. You might think that the only way out to increase your customer base and revenues is to involve so-called Ad Fraud. However, as 2018 showed, honest strategies to lead generation are even more effective and, what’s important, ethical and legal. That is one more reason to read this article.
Based on the top lead generation strategies that worked in 2018, find here a list of 10 most effective tips for you
Creating and converting leads through content marketingDigitalSherpa
Content marketing is the darling of the marketing world at the moment because it has such power when it comes to engaging audiences while creating and converting leads that bring in recurring revenues.
Combined with an overall marketing plan that includes other traditional marketing efforts, content marketing has proven to be an effective tool. Creating and converting leads through content marketing, though, involves using a slightly different formula than companies may use with other marketing strategies.
Content Marketing: A definitive guide for 2022steeve jonsons
By using content marketing, you can win the hearts of your audience.
Create an immersive experience for potential customers so they can see
how your product or service solves their problems or fulfills their desires.
Do this, and you'll get more sales.
Creating Winning Content: How local businesses can tell their story and win b...Kara O'Halloran
White paper about the benefits of content marketing strategies for local businesses to tell your story and promote your brand. Time is one thing small businesses are not usually blessed with. Learn how to use the time you have to create engaging content that tells your story in a variety of media.
Time is one thing small businesses are not usually blessed with. Learn how to use the time you have to create engaging content that tells your story in a variety of media. This white paper is brought to you by Elon University's Interactive Media graduate program.
How To Increase Online Visibility With Content Marketing.pdfLet's Get Visible
Content marketing is a form of digital marketing that focuses on creating & sharing content with the goal of increasing visibility & engagement online.
As a business owner, you know that it takes more than just a great product or service to succeed online.
You also need to be visible to potential customers, which is where content marketing comes in. By creating and sharing engaging content, you can attract more traffic and convert more leads into customers.
Cómo Causar Una Buena Impresión Utilizando El Marketing de ContenidosClikéalo WSI
El marketing de contenido ha dado a las pequeñas empresas la oportunidad de editar y publicar sus propias noticas y contenidos. Se ha nivelado el terreno de juego entre las empresas pequeñas y las grandes debido a que ahora es asequible para todos publicar y curar contenido. Sin embargo, el desafío que enfrentan muchas empresas, por lo general, es encontrar tiempo y desarrollar la mentalidad necesaria para crear un flujo constante de información nueva y relevante.
En el pasado, hacíamos conjeturas sobre el tipo de contenido necesario para las empresas pero esta estrategia está basada en un enfoque de ensayo y error, conduciendo a la creación de contenido que sólo es leído por unas pocas personas.
Para alcanzar el éxito es necesario agregar valor. ¿Cómo? Elaborando contenido que ayude a su cliente ideal a solucionar sus problemas y desafíos típicos. Como resultado, su empresa se convertirá en un referente, demostrando autoridad sobre el asunto en cuestión.
Si desea posicionarse como un experto y aumentar su esfera de influencia a través de un plan de marketing de contenidos eficaz para su negocio, póngase en contacto hoy mismo con nosotros. Si lo prefiere puede llamarnos al +52 (55) 5668 0442 o escribirnos a info@clikealowsi.com
Art of Content Marketing A Deep Dive into Content Marketing Success Strategie...digipromarketer09
Explore the artistry of content marketing with an in-depth dive into strategies for unparalleled success. Uncover the secrets to crafting compelling narratives, engaging your audience, and driving meaningful results in the dynamic landscape of digital content
This presentation explains what makes content marketing work, examples for several industries, types of content marketing, and ideas for distribution. Delivered by Amy Neumann from Advance Ohio 011217 at MACC.
11 Ways How Content Writing Helps Business.pdfAdsy
Do you want your business to stand out from the competition, rank higher on SERP, and be recognized by customers?
Then you need to take time for content creation.
Content is your ultimate helper when it comes to brand awareness growth, customer acquisition, and overall business growth.
Check eleven main perks content creation can offer your company.
Content marketing is the process of planning, creating, sharing, and publishing the content through channels such as social media, blogs, websites, podcasts, apps, print publications, and more. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty.
How Singers & Songwriters Can Build a Social Media FollowingFiverr
Are you a singer or songwriter looking to establish your presence on social media? Learn how to network and promote yourself in and beyond the music and audio space with this eBook.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
2. 2 | A How-To Guide for Content Marketing Campaigns
What was the last great television
commercial that caught your attention
and stuck with you? How many banner ads
have you clicked on recently? Print ads?
What’s “print”? The fact of the matter is
that traditional marketing is just not doing
the trick anymore. Consumers are savvy
and through technology and new media
platforms they’re becoming adept at
removing or avoiding commercials and ads
altogether. DVR and streaming video allow
consumers to skip television commercials,
banner and button ads online. They are
hardly registering with today’s well-
trained web surfers.
A How-To Guide for
Content Marketing Campaigns
Content Marketing
sells the idea of a product
Traditional Marketing
aims to sell a product
3. 3 | A How-To Guide for Content Marketing Campaigns
One response has been to become more
aggressive with traditional content. More and
more websites and businesses are featuring
intrusive video commercials or pop-up ads that
appear before the website’s content can be
accessed. It might be too late though. The genie
is out of the box, and putting it back in – returning
to traditional ad formats – hardly seems like an
effective way of getting the attention of today’s
consumers.
Instead of the traditional ad for content approach,
smart businesses and marketers are recognizing
the power of content as advertising. That’s the
underlying premise of content marketing, creating
and distributing engaging and directed content
that’s relevant to your business’s products and
services and useful to your target audience.
A How-To Guide for Content Marketing Campaigns
4. 4 | A How-To Guide for Content Marketing Campaigns
It’s non-interruption marketing that is meant
to attract customers and retain them by
offering valuable content that they’ll find
enriching and that will also educate them about
the importance and uses of your products and
services.
The value of this approach to your business is
two-fold. On the one hand, it trains your target
audience to think about issues and information
related to your products, services and your
industry, thereby creating an intelligent
and savvy consumer. Secondly, it builds a
relationship with your customer. Content
marketing is an investment; it functions on the
belief that delivering consistent and valuable
content to consumers will be rewarded by
consumer trust and brand loyalty.
A How-To Guide for Content Marketing Campaigns
5. 5 | A How-To Guide for Content Marketing Campaigns
Content marketing is based
around diverse online and digital
marketing approaches; it’s reliant
on tried and true strategies to
get online traffic, and social
media shares and virality to fuel
it. The great thing about that is it
means even small businesses or
startups with limited ad budgets
can pursue effective content
marketing strategies.
So let’s dig into how to go about
establishing your content
marketing campaign and building
your brand and business through
effective communication with
consumers.
A How-To Guide for Content Marketing Campaigns
6. 6 | A How-To Guide for Content Marketing Campaigns
Before embarking on a rigorous content
marketing campaign, you want to make
sure that your brand identity is distinct,
consistent and well defined. Integral
to this is having a clear design to your
website and marketing materials. Have
a strong logo and a well-designed and
easy to use website. Settle upon the
type of aesthetic you want to impart to
your audience: do you want to have a
professional and serious appearance? Or
maybe you want a handmade and low-key
look? Take the steps to ensure that your
business has the appearance that matches
how you feel about it.
Start by Developing or
Solidifying your Brand Identity
7. 7 | A How-To Guide for Content Marketing Campaigns
Next, make sure you have a clear
understanding about your view of the
importance or use of your products and
services and why they are beneficial for
consumers. It doesn’t matter what you’re
selling, any product or service is meant to
satisfy or engage a need. Depending on the
type of business you’re running, you might
consider a mission statement or an “about us”
section on your website that details why you
think your products and services are important
and what they mean to you. Tell the story of
your brand, or your vision or understanding of
it. Appeal to both the rational and emotional
sides of your audience. That’s the first step
toward communicating your own pride in
your business and expressing your desire to
meaningfully engage and benefit consumers.
Start by Developing or Solidifying Your Brand Identity
8. 8 | A How-To Guide for Content Marketing Campaigns
Blogs have become a ubiquitous part
of a business’s identity and they’re
one of the foundational elements
in an effective content marketing
campaign. By having a blog on your
business’s website or affiliated with
your business, you establish a space
in which to present information that
you consider relevant and beneficial
to consumers.
Have your blog match the character
of your website and company and
start to establish what kind of content
you want presented on your blog.
Do you want information and
statistics related to your products
or industry? Think pieces? Explainer
Start a Blog
9. 9 | A How-To Guide for Content Marketing Campaigns
articles? Testimonials? All the above? Whether you’re
producing the content yourself, or having others do it,
make sure the content is high quality, informative and
well written. You want the language to match the identity
and character of your brand.
Make sure and include snappy and attention grabbing
titles and headlines for your posts. 80% of readers never
make it past an article headline, so you need to entice
your audience to read on. Headlines that incorporate
numbers (“10 Ways to Make Doing Your Taxes Easier”)
and directly address readers (“Ways You Can Make Doing
Your Taxes Easier”) have been shown to be especially
effective. While they can vary in length, aim for 500-700
words per post, which is long enough to provide useful
and engaging information, while not deterring your
audience by being too time-consuming to read.
Start a Blog
10. 10 | A How-To Guide for Content Marketing Campaigns
While it’s simple enough to start a blog, you need a
strategy for increasing traffic to your blog and for
engaging your audience in a variety of ways that
they consider useful. There are many fundamentals
to running a successful blog, but there are some
basics to keep in mind from the get go. Above
all, maintain high-quality content and post
consistently - at least once a week. Learn about
search engine optimization (SEO), keywords and
tags so that you can ensure that your blog posts
appear high on Google and other search results
pages. Cite prominent figures in your industry or
social influencers, which both adds credibility to
your post and also may result in those individuals
promoting your blog at some point.
Develop a Diverse
Array of Content
11. 11 | A How-To Guide for Content Marketing Campaigns
One of the most effective ways of
increasing traffic and appealing to a broad
array of consumers is to include images,
infographics and especially video in your
posts. They’re proven to increase traffic
significantly.
Explainer videos or animations are an
especially popular and well-received kind of
video content. They explain your services
or products or confusing aspects of your
industry, which increases brand trust with
your audience.
You might feel that longer form writing with
in-depth coverage on a specific topic is
the most effective way of communicating
the relevant content that you want to
disseminate. More and more companies
Develop a Diverse Array of Content
12. 12 | A How-To Guide for Content Marketing Campaigns
are publishing Ebooks as part of their
content marketing strategy. Ebooks tend
to be substantial pieces of content (over
1,500 words) that are detailed and highly
educational.
You can format and design your Ebook texts
and offer them on your site, or for download
as a PDF. Offering a substantial piece of
content that your audience can download
signals to your audience that you take them
seriously and are invested in them.
Content should be taken seriously; it should
be high quality and contain interesting
information, otherwise, no matter how many
strategies you employ to get traffic, the return
on your time and investment will be miniscule.
A popular, thoughtful and informative blog
Develop a Diverse Array of Content
13. 13 | A How-To Guide for Content Marketing Campaigns
Successful content marketing
is all about distribution:
getting people to view your
content and to continue
circulating it. One of the
easiest methods to get visitors
to look at your content is
through email marketing.
Include a place on your blog
or website where readers and
consumers can sign up to be on
your email list. If you offer an
Ebook, have readers sign up to
be on your mailing list before
they can download the text.
Take Advantage
of Email Marketing
14. 14 | A How-To Guide for Content Marketing Campaigns
Weekly or once a month, send a
newsletter that informs subscribers
about new blog posts, videos,
Ebooks and interesting news or
articles related to your industry.
Keep your emails short and attention
grabbing and ensure they focus on
promoting useful content rather
than attempting to advertise your
products.
Just like with blog and other content
posts, use engaging headlines and
make sure your emails are personable
and polite. Inform subscribers how
often they’ll receive emails when they
sign up, and even make it easy for
them to opt out if they so choose.
Take Advantage of Email Marketing
15. 15 | A How-To Guide for Content Marketing Campaigns
Twitter, Facebook, LinkedIn, Instagram:
these are all distribution networks that
you can capitalize on for as part of your
online marketing strategy for free.
Social media sharing is one of the primary
ways businesses get attention and expand
their consumer base. It has been shown to
improve brand recognition, brand loyalty
and brand authority. It increases inbound
traffic to your site and leads to better
search engine rankings.
Social media platforms are also a great way
to gain information and feedback from your
customers by seeing how they respond to
Get the Word Out
Through Social Media
16. 16 | A How-To Guide for Content Marketing Campaigns
Get the Word Out Through Social Media
your posts and the type of chatter that
develops surrounding your products
and through social listening.
The key is to be active on these
networks. Promote your own blog posts
with multiple tweets with different
teaser quotes from them. Retweet and
share interesting articles or information
or tweets or posts that you think
your audience will find interesting and
relevant. Include social media widgets
and buttons on your website and on
every blog post or piece of content
that you publish. That way people who
find your content relevant or useful will
share it with their networks leading to
your content going viral.
17. 17 | A How-To Guide for Content Marketing Campaigns
Success in content marketing
should be based around a few
metrics: page views, which is the
number of pages viewed on your
website in a given period of time,
average visit duration, and bounce
rate, the percentage of users who
visit your website and quickly leave.
If these numbers are improving and
you’re gaining more unique visitors,
then you’re content marketing
campaign is succeeding. Just note
that even if these numbers are
increasing, they might not translate
into higher revenue right away.
Don’t Automatically
Expect Higher Sales
18. 18 | A How-To Guide for Content Marketing Campaigns
It can take time for you to see the fruits
of your content-marketing labor, but
if you’re pursuing this alongside other
online, digital and traditional marketing
you’re likely to find that you’re retaining
your customers and growing your
consumer base. In addition, content
marketing forces you to really reflect
on what you consider meaningful and
useful to your customers, which will help
you continue to shape and improve your
business.
It takes a lot of work and effort to run an
effective content marketing campaign,
but the results will be good for your
customers and good for your business.
Good luck.
Don’t Automatically Expect Higher Sales
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