Ullrich Insurance needs to better connect with its over 2,000 clients in the Denver area. The document recommends building brand awareness through a website, welcome packages for new clients, and a newsletter. It also suggests holding public relation events to engage both clients and referral partners. Finally, conducting surveys would allow the company to collect demographic data and gauge how effective their new branding efforts have been at creating positive client experiences. The recommendations provide specifics on how to implement each strategy, such as including a client's favorite candy in welcome packages or using Google Forms for easy surveys.