The document discusses maximizing LinkedIn for business and marketing purposes. It provides tips for creating a complete profile, networking professionally, leveraging features for business like Company Pages and publishing content. Additionally, it briefly touches on LinkedIn apps, social media predictions for 2016 and encourages asking questions.

1. Maximizing LinkedIn
Debi Cristiano - Social Media Strategist &
Creative Content Creator

2. Before we get started......
Social Media Policy
Changing Landscape of Social Media
Update/Change/Edit
Maximizing LinkedIn
Debi Cristiano - Social Media Strategist &
Creative Content Creator

4. -Debi Cristiano
"Social Media is both Art and Science."
Maximizing LinkedIn
Debi Cristiano - Social Media Strategist &
Creative Content Creator

5. Social Media Marketing Plan
Choose Your Social Media Network
Fill out profile(s)
Find your voice/tone
Posting Strategy
Analyze and Test
Automate, Engage, Listen
Maximizing LinkedIn
Debi Cristiano - Social Media Strategist &
Creative Content Creator

6. Maximizing LinkedIn
Debi Cristiano - Social Media Strategist &
Creative Content Creator

7. What is LinkedIn?
“LinkedIn is a social networking site designed specifically for the business
community. The goal of the site is to allow registered members to establish
and document networks of people they know and trust professionally."
Skills - Networks - Marketing
Maximizing LinkedIn
Debi Cristiano - Social Media Strategist &
Creative Content Creator

8. Profile Tips
Customize your Public Profile url
Add a LinkedIn Profile Cover photo
Show Work Examples
Maximizing LinkedIn
Debi Cristiano - Social Media Strategist &
Creative Content Creator

9. Professional/Business Networking
Check Network Updates or Share your Own
Leverage @Mentions in your Update
Advanced Search Engine
Maximizing LinkedIn
Debi Cristiano - Social Media Strategist &
Creative Content Creator

10. Business and Marketing
Create and Optimize your LinkedIn Company Page
Create an Industry Group Page or Join Relevant Ones
Add Company Follow and LinkedIn Share Buttons to Website
Publish Content on Pulse
Maximizing LinkedIn
Debi Cristiano - Social Media Strategist &
Creative Content Creator

11. LinkedIn Suite of Apps

12. Social Media Predictions
Video
Customer Service
Groups
Maximizing LinkedIn
Debi Cristiano - Social Media Strategist &
Creative Content Creator
2016

13. Question & Answer
Maximizing LinkedIn
Debi Cristiano - Social Media Strategist &
Creative Content Creator