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Introduction to content curation


Published on

Did you know that content curation is a fantastic branding tool? Discover why in this presentation by Cendrine Marrouat.

- What is content curation?
- Why content curation?
- Benefits of content curation
- Ideas to leverage content curation
- Examples of content to curate
- Examples of content curation tools
- Tips to become a great content curator
- A few great curators to follow

Published in: Business, Technology

Introduction to content curation

  1. 1. Introduction to Presentation Content Curation Cendrine Marrouat Google+: Cendrine Marrouat Twitter: @cendrinemedia Website:
  2. 2. What Is Content Curation? Customized and relevant content delivered directly to audiences Filtering Selecting Organizing "The process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme." - Beth Kanter* *
  3. 3. Why Content Curation? We need filters They relate better to content relayed by those they trust. People have busy lives What we read and share says a lot about who we are and what moves us. Brands don’t always have time to produce content.
  4. 4. Powerful branding tool! Build traffic 6 5 Build your community 7 Complement the creative process 2 Serve your audience 1 Share your thoughts in a different way 4 Show your personality 3 Establish your expertise Benefits of Content Curation
  5. 5. Some Ideas to Leverage Content Curation
  6. 6. Customer Service Adobe's curates and provides digital marketing insights & inspiration for senior marketing executives around the globe.
  7. 7. "Exclusivity" Program Every two weeks, Suzan St Maur of sends her newsletter subscribers a roundup of her favorite articles on business writing and blogging.
  8. 8. Interactions with Audiences, Leaders, & Brands Showcase other people's content in your niche to: - Garner attention / respect for your work - Create networking opportunities - Open the door to cooperative advertising and branding
  9. 9. News & Developments in Your Industry Remember this: In social media, your audience is international. Curating the latest events in real-time is a great way to build up your expertise and credibility.
  10. 10. Team Spirit Building Curation involves three processes: research, self- education, and sharing. Encouraging staff to curate content fosters a culture based on respectful / valuable exchanges of ideas. It’s also a great way to understand the interests and strengths of each member of a team.
  11. 11. Examples of Content to Curate Tips from experts Presentations Events Articles Stats
  12. 12. to Curate ContentTools More tools: your own blog, Google+, Pinterest, and RebelMouse Storify
  13. 13. to Find Content to CurateTools More tools: Topsy, AllTop, Google+, and valuable blogs in your niche. Twitter lists Swayy Google Alerts LinkedIn Pulse
  14. 14. Some Tips to Be a Great Curator Be creative Rework titles Cite sources Customize intros based on social networks Support / encourage other curators Add context in your own voice Tag authors
  15. 15. Some Curators to Follow Robin Good Martin Smith John Thomas Kelly Hungerford Jan Gordon