2. • It was clear from audience feedback that
the audience liked how the editing allowed
the movements of the actors to match the
beat of the song, specifically through the
use of jump cuts.
DOES THE PACE OF THE EDITING
MATCH THE BEAT/ TEMPO OF THE
SONG?
• The audience thought that the beginning
of the music video matched the beat/
tempo of the song, although the need to
further define the extend the narrative is
evident as the feedback told us that the
editing does not fit as well as we appear to
run out of footage as the music video
progresses.
3. • The audience appeared to like the variety
of shot types that can seem somewhat
fragmented, although have allowed the
video to appear more like a music video
through the adaptation of the stereotypical
short shots that match the beat of the
song.
DOES THE PACE OF THE EDITING
MATCH THE BEAT/ TEMPO OF THE
SONG?
• Another audience member recommended
filming more to add to the narrative and
stop the music video becoming repetitive
or lacking in places where there was not
enough footage to fill over four minutes of
the song. From this, it has become very
clear that another shoot needs to be
completed to gather more footage.
4. • The audience recognized the growing use
of different shot types such as long shots
and close ups, although the repetition of
those shots made the overall video appear
as if there was not a vast variety of shot
types.
IS THERE A VARIETY OF SHOTS
THROUGHOUT THE MUSIC VIDEO? –
EXPLAIN?
• Another audience member thought the use
of the camera was good for having high
and low angles, close ups and long shots,
etc.. That extend the viewpoint of the
audience more so than simple having all of
the images from the same angles.
5. • Again, the shots were repeated throughout
the music video due to the lack of footage
produced from a singular shoot and the
audience have picked up on this, explaining
that the repeated footage becomes tiring
after a while.
IS THERE A VARIETY OF SHOTS
THROUGHOUT THE MUSIC VIDEO? –
EXPLAIN?
• The amount of shot types and their
construction within the music video
appears to force a lacking of meaning to
the music video. The audience picked up
on ‘pointless’ footage such as the length of
time the main protagonist is walking for.
6. • An audience participant thought that the
use of jump cuts and the repetition of
shots stopped the overall narrative being as
clear as it could easily become.
IS THERE A FORM OF NARRATIVE WITHIN
THE VIDEO, & - IF SO – WHAT DO YOU
THINK THE NARRATIVE REPRESENTS?
• There was a clear definition of a narrative
of a child character and a narrative of the
older character, although the link between
all of the characters was uncertain to the
audience members.
7. • Another audience member saw a link
between the two character within the video,
despite it taking some time for them to
discover this, and explains that more fades
between the two characters might help to
establish their relation better and faster
within the narrative.
IS THERE A FORM OF NARRATIVE WITHIN
THE VIDEO, & - IF SO – WHAT DO YOU
THINK THE NARRATIVE REPRESENTS?
• Another thought one of the audience
members had was the amount of shots of
the child and the lack of them in
comparison to the main protagonist that
diminishes the comparison between the
two characters and almost makes the child
almost forgettable within the narrative.
8. • The use of short shots and matching of
some of the beats of the song to the
editing of the video has shown to make the
video look and feel more like a professional
music video.
DOES THE VIDEO APPEAR LIKE A MUSIC
VIDEO? HOW SO/ -NOT?
• Some of the shot lengths were described as
being stereotypical of a music video,
although the lighting and style of some of
the shots were said to be able to be
improved in order to keep the video linked
together and consistent the whole way
through.
9. • Another audience member thought that the
construction and use of the jump cuts and
fragmented timeline helped the video to
appeal more like a traditional music video
and linked well to the genre of the song.
DOES THE VIDEO APPEAR LIKE A MUSIC
VIDEO? HOW SO/ -NOT?
• Finally, other audience members thought
that the use of the characters acting out a
narrative was stereotypical of a music
video style you may expect to see from this
genre of music.
10. • The audience seemed to appeal to the use
jump cuts within the video, although felt
that the ‘off-beat’ editing stopped the
music video reaching its full potential.
WHAT DO YOU THINK OF THE EDITING?
GOOD/ BAD POINTS?
• Attention was given to the editing used to
show the link between the two characters
were one second the adult character is
shown on the roundabout and then it
abruptly changes to the child character
without a smoother transition to help the
audience recognize the link between the
characters
11. • The use of slow motion was said to work
well within the music video and help the
understanding and impact from specific
scenes, such as the ‘breakdown’ scene.
WHAT DO YOU THINK OF THE EDITING?
GOOD/ BAD POINTS?
• Overall, the audience seemed to like the
use of editing except for a few specific
areas; one of which being within the
drinking scene where the edits felt as if
they were too jumpy and perhaps need
more shots to fill the space within the
music.
12. • The audience said that there were several
repeated shots within the music video that
made the video feel like it ran out of
footage and had to recycle images to fill
space, and not to further the narrative of
the video.
ARE THERE ANY REPEATED SHOTS? – AND
IS THEIR EFFECT POSITIVE OR NEGATIVE
ON THE VIDEO?
• Another audience member thought that
some of the repeated shots were
purposeful to create an atmosphere within
the narrative of the music video, although
there were still too many repeated shots
overall within the video.
13. • Audience members specifically thought
that there was an obvious over use of
repeated shots throughout the music video
and shows a lack of footage that negatively
impacts the video.
ARE THERE ANY REPEATED SHOTS? – AND
IS THEIR EFFECT POSITIVE OR NEGATIVE
ON THE VIDEO?
• The repetitions, also, of the child scenes
such as of the swing and the roundabout
seem to negatively impact the video as it
becomes boring and tiring over time.
14. • The audience said that overall, the length
of the video was too long for the amount
of footage used and so does not hold their
attention for the entire length of the song.
OVERALL, IS THE MUSIC VIDEO INTERESTING/
HOLD YOUR INTEREST, OR DO YOU LOSE
INTEREST? IF SO, AT WHICH PARTS?
• Some audience members thought the
circular narrative was interesting as well as
the sections where the characters were
introduced, although the repetition of
footage is what makes the video become
boring over time and makes them lose
interest.
15. • The parts that another audience member
thought made them lose interest in the
music video was the shot lengths that were
too long in some places and, therefore,
dragged and made them lose interest.
OVERALL, IS THE MUSIC VIDEO INTERESTING/
HOLD YOUR INTEREST, OR DO YOU LOSE
INTEREST? IF SO, AT WHICH PARTS?
• The final audience member thought that
the shots needed to be tightened up to
keep the consistency of editing and keep
the beat of the music consistent
throughout the imagery as well, but this
and the repetition of images is what has
made the video become boring.
