This document summarizes a music video created for a rap/rock band. The video tells a story through a chase scene and includes clips of an actor lip syncing the song's lyrics. It follows conventions like using visuals that correspond to the music's beats. However, it breaks conventions like voyeurism that do not suit the song. Flashbacks are used to reflect on the themes of finding another way out, developing an idea from other music videos. Though mostly a chase scene, the changing scenery and events keep viewers engaged, like the video for "Yonkers" with its shocking moments. The video thus uses, develops and challenges conventions of the genre.

1. Another Way Out
Evaluation Question 1

2. The Completed Video
On the next slide is the completed video

4. Existing Music Videos
• My media product is a music video for a band
that plays rap/rock.
• During my research into existing music videos of
the same or similar genre I noticed conventions
within them.
• Many of them had a story to tell and so the video
was a narrative. However they also include a
performance usually from the band.
• All of the videos followed Andrew Goodwin’s
conventions as well as their own genres
conventions.

5. My Music Video
• The music video I created followed some of these conventions.
• My music video told a story to the audience. It starts off with an
introduction to help the audience to know what is going on. Then
the video of the chase scene is the main part of the video.
• During the video, there are clips of the main actor singing lines from
the song. I did this so that the artist did not have an image to stick
to and they could be whoever they want to be.
• Also our artists wear drama styled masks and therefore lip syncing
would not have been visible anyway. Using the actor to lip sync the
song allowed me to follow the convention of lyrics and visuals.
• To enforce this convention further, when the lyric "Better run" is
sung, the clip changes.

6. This is a screenshot of my actor during
a scene where he is lip syncing.
This is another screenshot from the
start where we introduced the story for
the video.

7. My Music Video
• The convention of music and visuals was also taken
into consideration when making the video.
• The cuts on the clips are on the main beats of the
music.
• There are also parts when there are two quick beats
and the clip changes on the first to a previous clip to
signify a flashback. Then on the second, it returns to
the original clip.
• This actually allowed me to lengthen out the clips that I
had and made it a lot easier to fill in gaps during the
end of the project as I could simply add more
flashbacks.

8. This is an example where I used a
previous clip to create a flashback
effect.
This a screenshot from later in the
video where we had another
flashback.

9. My Music Video
• There were some conventions that I did not use and therefore
broke convention.
• Voyeurism, star iconography and intertextual references were all
conventions that are not present in my music video.
• The artist of this track commonly uses the use of voyeurism, but I
felt that it did not suit this particular style of song.
• Star iconography as previous explained was not needed as the fake
artist would prefer to have an image uniquely interpreted by their
audience.
• I could have had some intertextual references in my video but
chose to leave them out as it is also not very common to see in
videos of the rap/rock genre.

10. Other Examples
• Some rap/rock music videos use old footage from news
reports or television programmes.
• This is often to make a link to history and often the
song relates to the meaning behind the images. A good
example of this is Linkin Park's "What I've Done" music
video.
• The video includes lots of old footage from wars and
riots.
• The lyrics are like the voices of the people asking
themselves whether they did the right thing, and
almost blaming themselves for the suffering that
occurred.

12. My Music Video
• This is where I got the idea of using flashbacks in my
music video.
• The flashbacks allow the protagonist to reflect on the
suffering that has occurred and whether he would be
better of by finding another way out.
• This therefore ties in nicely with the lyrics and the
ending of the music video where the audience is left
unsure whether he made his decision.
• This is an example of where I have developed a
previously used idea and made my own use out of it.

13. My Music Video
• As the project went on, I questioned myself as to
whether a music video consisting of just a chase
scene would be exciting enough for the audience.
• At times, the video can become repetitive but I
find that there is always a change in scenery so
the audience never gets bored.
• Many current music videos will be a similar shot
throughout but the events that happen within
that shot can often be enough to keep the
audiences attention and make them continue to
watch.

14. Yonkers – Tyler The Creator
• A good example of a one shot video is a track
by Tyler The Creator called “Yonkers”.
• His video has one camera positioned at the
same angle.
• To “keep” the audiences attention, he eats a
cockroach after a break from lip syncing the
song.

15. Summary Of Points
• Therefore I would say that my music video
uses, develops and challenges forms and
conventions of music videos.
• This mixture ensures that the viewer enjoys
the music video without it straying too far
away from existing media products like itself.