A presentation exploring potential ideas for a magazine through mind maps and a mood board.

1. Initial Plans
David Lee

2. Initial Reaction
• Despite initially feeling overwhelmed upon learning about the task that was set
before me, I also felt a keen air of enthusiasm as, having previously undertaken a
similar magazine project not too long ago albeit for different reasons, this new
project will allow me to gain more experience as well as learn from previous
experience. When ultimately combined, both of these things should help to create
something completely new and I feel that with determination, creativity and
diligence, anything is possible.
• Although I have not yet decided upon something suitable that will drive the
project forward, I have already begun formulating potential ideas that could be
suitable for a magazine with accompanying double-page spread on the chosen
subject. One such idea that may carry potential, although this is entirely
dependent on the choice I make, is a magazine on a music with a double-page
spread that explores this writer’s views and opinions on Nick Cave’s latest album,
Ghosteen, and whether he/she would recommend it to others.
• Another potentially useful idea for a magazine, as previously mentioned in a
different PowerPoint, could focus on sculpture parks (or similar museums thereof,
such as The Hepworth Wakefield) and influential sculptors such as Barbara
Hepworth and Henry Moore, along with the legacy both they and their work have
left behind.

3. Mind Map

4. Mind Map

5. Mood Board

6. Mood Board (cont’d)

7. Mood Board (cont’d)

8. Mood Board Analysis
Is there any repetition in the images you have collected? Repeated colours/images styles/fonts/tone/mood
• With the exception of a few selected images which have been taken both within and without certain museums,
many of the images have been taken within several open spaces of the countryside. As a result, a number of
vibrant colours such as green, yellow and blue appear quite prominently within the pictures of the sculptures
themselves. Each of these three colours represents a different aspect of the countryside and, by extension, nature
i.e. Green represents tranquillity and harmony while yellow represents light (such as we often perceive the sun to
be) and blue represents joy.
• Each of the sculptures that are shown represent a different artist, with several of their works appearing more than
once, as is the case with Barbara Hepworth and Michael Lyons. As each of these pieces vary in style, from a simple
face to colourful praying figures and even to an outright surreal shape, these styles reflect the various artists’
attitude to sculpting. Many of these sculptures appear either brown or green, most likely as an effect of the
materials and colours used to create them. Others, however, appear particularly colourful such as the Buddha
sculpture, which has a diverse range from green to yellow, blue to pink and so on.
How will your mood board influence your final product?
• Having not visited for some time, I plan to pay a visit to the Yorkshire Sculpture Park and take as many pictures as I
can of the sculptures currently on display. To ensure consistency and continuity for the images displayed in my
moodboard, I will strive to capture said images on a particularly sunny day, thereby enhancing the colour of the
subjects. Failing this, however, if the weather turns out to be cloudy and grim, I will also try and take advantage of
these conditions by taking a relatively minimalist approach, using the dark clouds as a backdrop while keeping the
sculpture at the core of the image.

9. Schedule
WEEK OVERALL PLAN SPECIFIC TASKS
1 Research, Initial Response,
Audience Research
 Look at both physical and digital copies of magazine for
inspiration. If need be, Issu can be used to help with this.
 Log down reaction to initial brief. Be honest and concise in your
writing and note your feelings down in as much detail as possible.
 Study each chosen magazine in full detail and, based on the
content within the pages, determine who its primary audience is
or might be.
2 Production Experiments,
Proposal, Planning
 Create a rough template of the magazine you want to make,
which can be achieved either through the use of Photoshop or
InDesign.
 Think of a title for your magazine, which will be used to guide
production, and describe in detail what your product will be
about.
 Use a camera to capture your own original pictures of the
sculptures located around your chosen venue. It is advisable to
use your own camera, but if this does not work, book out a
college one instead.
3 Production (Part 1)  Create the front cover of your magazine using either Photoshop
or InDesign. Determine which picture would be suitable for said
cover and spread it out across the document. Use Portrait to
accomplish this. Additionally, if there any other pictures that
could be potentially useful, these can serve a purpose as sub-
images.
4 Production (Part 2)  Create the double-page spread you intend to write for your
magazine. Use either landscape or two portrait pages to make the
spread. You can use either a singular picture or, as is more
common, use multiple images across the page while keeping text
at the forefront. Make the decision in advance about what you
want to write.
5 Evaluation  Write up your thoughts and feelings about the project through
its various stages of development, including what you thought
you did brilliantly and what could have potentially been done
better. Additionally, if there are any similarities and differences to
be found with an existing product, make note of them in the
comparison section.

10. Bibliography
• Name at least 7 sources that you plan to use in this project. These should include audience
research, books, videos/films/video games, magazines and newspaper articles etc.
1. Read, John. (1961). Barbara Hepworth. Available:
https://www.bbc.co.uk/iplayer/episode/p013h27r/barbara-hepworth. Last accessed 21st January
2020.
2. YorkMuseumsTrust. (2019). Michael Lyons at York Art Gallery. Available:
https://www.youtube.com/watch?time_continue=38&v=KJWKRUv_Suk&feature=emb_logo. Last
accessed 22nd January 2020.
3. Moore, Henry & Hedgecoe, Jon (1986). Henry Moore: My Ideas, Life and Inspiration as an Artist.
London: Ebury Press. 21.
4. Tinto, Morag. (2014). Antony Gormley - What Do Artists Do All Day?. Available:
https://www.youtube.com/watch?v=QENTGC0a3qs. Last accessed 22nd January 2020.
5. Blas, Andre. (2003). Niki de Saint Phalle: Introspections and Reflections. Available:
https://www.youtube.com/watch?v=-Gy0pIuaS1Q. Last accessed 22nd January 2020.
6. Bowness, Sophie (2015). Barbara Hepworth: Writings and Conversations. London: Tate
Publishing. 42-43.
7. Read, John. (1986). Arena: Henry Moore. Available:
https://www.bbc.co.uk/iplayer/episode/p0268ts2/arena-henry-moore. Last accessed 22nd
January 2020.