2. self
actualisation
need for self
esteem
social need- belonging
need for safety and security
physical survival needs

3. Need for self actualisation
Challenging Projects
Opportunities for Innovation and Creativity
Learning at a high level.
Charity Work
Maslow describes this desire as the desire to become
more and more than what one is, to become
everything that one is capable of becoming.

4. Need for self esteem
Important Projects
Recognition of Strength-Intelligence.
Prestige and Status
Maslow noted two versions of esteem needs, a lower one
and a higher one. The lower one is the need for the respect
of others, the need for
status, recognition, fame, prestige, and attention. The
higher one is the need for self-respect, the need for
strength, competence, mastery, self-
confidence, independence and freedom.

5. Social needs- belonging
Acceptance
Group Membership
Association with succesful team.
Love And Affection
Sense Of Belonging

6. Need for safety and security
Physical Safety
Economic Security
Freedom from Threats
Comfort
Peace

7. Physical survival needs
Water
Food
Sleep
Warmth
Health
Exercise
Sex