2. According to Human psychologist Abraham Maslow, our
actions are motivated in order to achieve certain needs.
His Hierarchy suggests that people are motivated to fulfill
their basic needs before moving on to other, more
advanced needs. People need to satisfy their most
important needs first.
Introduction
3.
4. 1. The Physiological Stage
It is the stage required to sustain life. It incudes
breathing, excretion and the desire for food,
water, sex, sleep and homeostasis.
Maslow’s theory suggests that if these
fundamental needs are not satisfied the one
must surely be motivated to satisfy them.
Higher needs are not recognised until these
basic needs are satisfied.
5. 2. The Safety Stage
Once physiological needs are satisfied,
safety and security turns are desired, in
order to be free from the threat of
physical and physiological harm. Such
needs maybe fulfilled by: living in a safe
area, financial reserves, job security,
good health.
One cannot move to up the pyramid if you
feel threatened.
6. 3. The love/ Belonging Stage
Once a person has met the lower
physiological and safety needs, the
higher needs can be addressed. This
begins with the love / belonging
stage. These are the needs related
with interaction and can include
family, friendship and sexual
intimacy.
7. 4. Esteem needs
Once a person feels a sense of belonging,
the need to feel important arises. Esteem
needs maybe classified as internal or
external. Internal esteem needs are those
related of self esteem such as self respect
and achievement. External esteem needs
are those such as social status and
recognition.
8. 5. The self actualization stage
Self actualization is the summit of Maslow’s
hierarchy of needs. It is the reaching one’s
full potential as a person. Unlike lower level
needs, this need is never fully satisfied; as
one grows psychologically there are always
new oppurtunities to continue to grow.
Self actualized people tend to have needs
such as : truth, justice,wisdom, meaning