Maslow's Hierarchy of Needs Theory


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There are many methods used to motivate the teams. However, you may still hear some complaints. Are the right motivational tools being used? Let’s apply Maslow’s hierarchy of needs to lean deployment and see what can be done.

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Maslow's Hierarchy of Needs Theory

  2. 2.  Abraham Maslow, who at the age of 35 wrote a paper titled A Theory ofHuman Motivation, was an American psychologist . In his study, he classifiedthe factors of human motivation. He described that the path to self-actualization was intrinsically tied toour basic human needs and how well they are fulfilled. He shares the fulltheory at his book Motivation and Personality that was released at 1954. In his theory, he claims that as humans satisfy the basic needs, they seekto satisfy successively higher needs in the form of the pyramid. Thedepiction of pyramid is often used with five levels. The lower stage’ssatisfaction level stands as a prerequisite for higher levels.When we think about organizations, there are many methods used tomotivate the teams. However, you may still hear some complaints. Are theright motivational tools being used? Let’s apply Maslow’s hierarchy of needsto lean deployment and see what can be done.
  3. 3. Level 1: Physiological NeedsThe physiological needs of the human beings,take first priority, due to their necessity forhuman survival.In order to meet the physiological needs ,food and water supply must be at conveniencewith healthy ingredients.Ensure that the physiological needs are alsomet with the compensations(earn the living).In order to stabilize the work-private lifebalance, respect private lives and give enoughtime for rest and let them work only for theworking hours.Ensure that the work place is at the righttemperature with good air conditioning, clean,quiet enough, ergonomic, the supply ofnecessary infrastructure isavailable(desk/computer..) and there isadequate space for everyone.
  4. 4. Level 2: Safety/Security NeedsWhen physiological needs are met, theperson will seek for safety needs.These needs will be met with safety andhealth risk analysis, existing compliance rules,responsibility matrixes with clear workinstructions, written guidelines, procedures andundertaken performance evaluations at leasttwice a year.
  5. 5. Level 3: Love/Belonging Needs After physiological and safety needs are fulfilled, the needfor love/belonging needs emerge . This involves emotionally-based relationships in generaland involve a need for acceptance.In this step, the team actually seeks for being and feeling apart of the organization.To ensure that, share the status of the organization atrecurring meetings, openly exchange information andknowledge.Let the team take part at the work groups, promotecollaboration across functional, departmental and locationalborders.Create a vision, mission, long&short term targets andbreak down to individual levels.Create a motto that will enhance the sense of team spirit. When you meet someone, look in the eyes as if you haveseen a friend, shake hands and smile.Create social bonds and team spirit with organization’shobby/leisure clubs or social events.People love their working place when they cope with lessproblems and obstacles. Therefore encourage and sustain acontinuous improvement culture.
  6. 6. Level 4: Self-Esteem NeedsAccording to Maslow, all humans have a need tobe respected, to have self-respect, and to respect others.People need recognition and need to take over anactivity where they will feel a sense of personalaccomplishment and self-value.In order to sustain self –esteem, handle ideas andproposals from others in a constructive manner.Give projects to your team with the opportunity to takeinitiative and let them contribute their own ideas andachieve the target by themselves.Give them sufficient freedom to let them achieve thegoals that have been set for them.Encourage your team to present innovative ideas andimprovement suggestions.Treat them with respect, no matter what job theyperform.Sufficiently praise, reward and recognize theirwork(monetary or non-monetary).Choose employee of the(…).Give them fair feedback regarding their work .
  7. 7. Level 5 Self-Actualization Needs As Maslow puts it:” Self Actualization is theintrinsic growth of what is already in theorganism, or more accurately, of what theorganism is”.It is the ultimate aim of life, striving to be thebest we can be.Since it is an intrinsic feeling, organizationcan only give coaching for this level.
  8. 8. APPLYING MASLOW’S HIERARCHY OF NEEDS THEORY TO LEAN DEPLOYMENT“If the only tool you have is a hammer, you tend to see every problem as a nail”. As Maslow puts it, there are many waysto motivate people, we should not use only a “hammer” since the same type of solution do not solve every problem,Thank you Eda Yılmaz original post at: You can also find it at our LinkedIn group: 4672372?gid=4672372&trk=hb_side_g