Facebook 101

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Facebook 101

  1. 1. Facebook 101:Introduction to Facebook for your Business<br />A division of ACTSmart Inc.<br />ACTSmart Inc.<br />
  2. 2. Facts<br />Facebook has over 500 million active users<br />Increases by 1 million each day<br />50% of active users log on each day<br />Average user has 130 friends<br />10 million users become fans of pages each day<br />More than 30 billion pieces of content shared each month<br />ACTSmart Inc.<br />
  3. 3. Benefits<br />Create a recognizable brand<br />Social proof: Instant credibility among potential prospects<br />Increase lead generation<br />Find out what others have been sharing about your company<br />Organic way to spread your brand<br />Fully indexed by Google<br />ACTSmart Inc.<br />
  4. 4. What does your company want out of Facebook?<br />Customer relationships<br />Leads<br />Sales<br />Event promotion<br />Sale promotion<br />Brand recognition<br />Promote other products or services to fans<br />ACTSmart Inc.<br />
  5. 5. Maintaining your Facebook Page<br />Consistency<br />Inactive= no time for customers<br />Who will manage your page?<br />Assign someone to do updates<br />Can be done in 10 minutes<br />Engage customers<br />Engage with other pages<br />ACTSmart Inc.<br />
  6. 6. Content<br />Key to a successful page is valuable content<br />Post regularly<br />Be fun & interactive<br />Use a “social voice”<br />Special offers for fans only<br />Always include a static Offer<br />ACTSmart Inc.<br />
  7. 7. Content to Post<br />Special Offers<br />Company announcements<br />Relevant articles/videos to your business<br />Comments about working with current customers<br />Questions & Answers<br />Events<br />Photos of your work, events, etc.<br />Links to blogs, your website, videos, etc.<br />ACTSmart Inc.<br />
  8. 8. Content not to Post<br />Do not automate all of your social media sites together<br />Anything that is not relevant to your business<br />Negative comments<br />Competition comparisons<br />Pictures of your customers (unless you have their permission)<br />ACTSmart Inc.<br />
  9. 9. Customization<br />200 x 600 sidebar graphic<br />Welcome landing tab<br />Custom URL<br />Applications<br />Custom tabs for events, flyers, store, etc.<br />Include a bio of your company, under info<br />Lead generation application<br />Videos & photos<br />ACTSmart Inc.<br />
  10. 10. Social Ads<br />Extremely targeted<br />Use keywords & demographics to target prospects by their interests, workplace, etc.<br />Target friends of current customers<br />Social Impressions<br />Daily or lifetime budget<br />Pay per click or by 1000 impressions<br />Reports & ads manager<br />ACTSmart Inc.<br />
  11. 11. Thank you!<br />Be Smartly Social!<br />Like us on Facebook!<br />Smartly Social: www.Facebook.com/BeSmartlySocial <br />ACTSmart Inc.: www.Facebook.com/ACTSmart<br />ACTSmart Web: www.Facebook.com/pages/ACT-Smart-Web/85120992050<br />ACTSmart Inc.<br />

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