Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
An look at the creative process
1. Advertising Creative Development Process
Example: Smart Car
In a world where parking spaces are down and fuel prices are
up, a small car makes sense. And the Smart is the smallest car.
2. IDEA AREAS
Compare to other things that are small
Compare to normal size cars
Things you can do because it’s small
Exaggerate the benefit
6. IDEA AREAS
Compare to other things that are small:
Smart is so small that elephants are scared of it.
Smart is so small it has to be careful of mousetraps.
It’s a choking hazard, so kids under 5 shouldn’t play with it.
Things you can do because it’s small:
Smart is so small that you can take it in your carry on luggage with you.
You can exercise your dog by driving it around a dog park.
Lose it in a box of legos.
Compare to normal size cars:
Smart is so small that parking cops need a magnifying glass to find it.
Exaggerate the benefit:
It needs a special mini gas pump
It’s parked on a street, but all the houses on the street are doll’s houses and shoeboxes.
7. Short description of your idea:
Sketch or visual representing your idea as an ad: