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Magazine planning
Magazine planning, font type research, coverlines, contents pages, 500-
word statement of intent
By Balazs Nagy
Magazine planning
• For my magazine I am hoping to create simplistic design that allows everyone to be able to engage with the news. The name of my magazine will be
Shush, it's very catchy and there can be a lot of things the reader can relate it to. The world is a loud bustling place and people might just want to
read about the news and ignore the surrounding world. It can also mean to tell the millionaire bigots to tell them to be quiet, it's all in what the
reader would like it to be and gives a lot of room for this word to have lots of meaning.
• Coverlines will be relating to the pandemic, for example vaccine news, latest lockdowns, any relevant major updates and the main coverline will be
about how the world will have been changed after this lockdown, how will the world come out differently from this pandemic.
• The main image of my magazine can be many things, something that will either catch the reader's attention. I was either going to try and take a
picture of a busy bustling street in London, or the tube for example to show that people are carrying on without a care in the world, to try and
highlight the fact that it might not return to normal soon because of this. ( This would be relating to the coronavirus pandemic )
• The contents page will be simple and will be very similar to the content's pages of current affairs that I have looked at, column format with the page
list going down and the main heading of each these pages with a very short description of what can be found in them.
Target audience
The main demographics of my aimed target audience are:
• Available to all genders
• The age will be 13+
Socio-economic profiling:
• Main socio-economic profile would be anyone that is above and also including the C class, this is because in terms of this
they are slightly more educated and would have a larger interest in a current affairs magazine, however at the end of this
people such as bankers, lawyers and people who are in quinary job sectors might not be as interested since they might be
more fond of higher quality traditional broadsheets.
Psychographic profiling
• The psychographic profiling that I will be aiming for will be reformers who are socially aware since they read current affairs
magazines and succeeds, in general people that are slightly more aware of happenings in their country or just in the world
in general
In General my target audience is more socially aware 13-30 year old, the range is wide since younger people nowadays are
also as socially aware as adults, and even younger people are pointing things out to adults. The socio economic profile will be
C class and higher and the Psychographic profile will be any people that will seek to make change and reformers.
Additional planning
Statement of intent
• I have chosen to do a Current affairs magazine talking about the current pandemic situation that is taking place, I will represent it
with an unbiased opinion throughout to make sure that this magazine doesn’t force the readers to have choose the opinions and
thoughts they are reading instead of having their own. I will try to provide as much evidence about what is currently taking place in
the UK and may touch on what is happening internationally compared to the UK without trying to portray my views as much as
possible.
• My target audience will be young adults, age of 16 and above. I will have to have to make the magazine modern and attractive as
stereotypical current affairs magazines do not attract this age group however with a few adjustments I will hopefully make this
magazine seem more appealing to the audience. The audience expects to be informed correctly without any biased views which I
hope to achieve to a high standard and I could also add focus on the events I will be talking about and how they will affect my
target audience specifically which means that it will appeal to my target audience more.
• I have been taking the layout of my magazine into consideration. Try to make it appealing, simple but not monotone so that it
appeals to the young adults who have been exposed to a technology driven world for their whole life. So, this means I’ll have to
make a Current affairs magazine which does not have stereotypical elements which make the target audience be older adults. My
target audience are drawn to bolder and more modern magazines, this means my masthead and main image have to attract the
eyes of my target audience so my camera shots and the subject in the image has to be interesting to make sure I gain the attention
of my readers. Since my readers are young adults I will try to keep main body texts short and use Serif font to make it easier to
read to overall benefit the reading experience for them.
• From some of the things that I have said above you may be able to gather that I had done some research prior to gain a better
understanding of what my target audience likes in magazines and what would make my current affairs magazine more readable for
them. Since young adults are exposed to the internet and use social media, for example snapchat and Instagram they never have
to read large bodies of text to get information. So, my aim is to try and incorporate this feature to make it more beneficial to the
readers. There are very few current affairs magazines that exist which can fill the criteria that I have listed which would mean that
there isn’t much competition or alternatives if my magazine would go live. This means that my magazine would end up being
successful in its area as long as my research is correct.
Font Research
Coverlines
• When will we be back to normal? - Coronavirus
• Top scientists sugguest that what we are living in now may be the new normal
• New strains of deadly viruses may now be a common occurance
• The 2nd wave looming over the horizon
• Is his life worth more than mine? - BLM protests
• BLM continue to take place across the globe with more and more people standing up to what is wrong
• Many UK citizens are blaming the government for widespread ignoreance to racism
• Protests during a pandemic?
For coverlines I will be using sans serif font as the text will be short so they wont be needing to be in Serif for the reader to read it better. Also
Sans Serif gives a much more modern look to the magazine which makes the whole magazine have a slightly more modern feeling which can
attract younger adults easier.
• Global warming
• Brexit
• Economy
• Corona Virus (Health)
• UK-EU Trade
• Wars
• Australian wildfires
• Poverty
• Inequality
Contents pages
• THE ECONOMIST
• Fiscal medicine
• Anti-covid-19 measures mask a shift in Britain’s budget strategy The chancellor’s measures are a shock-and-awe response to the
virus
• Fiscal policy
• Britain’s budget and the bond markets If the government wants to increase borrowing in next week’s budget, that’s fine by the
bond markets
• Preppers
• For some Britons, coronavirus means apocalypse soon Christmas has come for disaster hobbyists
• Brexit negotiations
• The gaps between the EU and Britain are wide—and time is short Seconds away, round two
• Politicians and civil
• servants Priti Patel’s bust-up at the Home Office A bullying row reveals a lot about Boris Johnson’s government
• Hydrology
• Re-engineering Britain’s rivers Why the wiggles are being put back into watercourses
• Retail
• A new role for Britain’s high streets Selling experiences instead of stuff
• Bagehot
• Rishi Sunak, man of the world The chancellor of the exchequer is a champion of globalization who has been brought to power by a
wave of nationalism
• Round two ccc
• The EU and Britain start negotiating a post-Brexit trade deal The gap between the sides is wide—and time to reach agreement is
short
• It won’t fly
• The expansion of Heathrow airport is scotched on climate grounds The Court of Appeal sends the government back to the drawing
board
• The politics of pop
• The BBC is taking back control of Eurovision Britain tries to avoid another musical humiliation
• The £18bn question
• Britain’s great research bonanza The government has promised to double funding. How should it spend the dosh?
• Agriculture
• after Brexit British farmers fret about losing their protection and their subsidies Many could soon have reason to regret voting for
Brexit
• Beauty or safety?
• Anti-terror barricades spread beyond big cities And the government wants still more
THE WEEK NEWSPAPER
THE WEEK UNWRAPPED
The Week Unwrapped: Nudism, Hugo Boss and no shades of grey Is making fun
of naturists a hate crime? Is Hugo Boss a brand bully? And is it time to update
our laws on domestic abuse?
IN DEPTH
Who will be the next Liberal Democrat leader? The odds Layla Moran confirms
her candidacy as party cancels its spring conference
TODAY’S FRONT PAGES
Front pages: Sunak’s ‘nerves of steel’ in £30bn Budget A round-up of the
headlines from UK newspapers on 12 March
ODD NEWS
Card game from the 1990s ‘predicted coronavirus’ And other stories from the
stranger side of life
ONE-MINUTE READ
Was Lockerbie conviction a miscarriage of justice? Scottish commission
approves application for appeal court hearing
PUTINS PLAN TO RULE LONGER THAN STALIN
Russia’s parliament approves new constitution that allows Putin to stay on for
another 16 years
REACTION
Harvey Weinstenisein sentenced to 23 years in jail The producer is likely to
spend his last years in prison, after receiving a longer-than-expected sentence
• THE SPECTATOR
• HANDING BACK CONTROL
Vital cooperation between the EU and UK on controlling the spread of future coronaviruses is
now just another negotiating chip in the EU trade talks.
• CASH AND CARRIE
Old Dads Club hack William Cash jumps on the Boris Baby Bandwagon… but fails to mention that
he once offered to bring up the PM’s love child in secret.
• RITZ CRACKERS
The hilarious tale of how one branch of the Telegraph-owning Barclay clan was bugged by
another while in the ‘privacy’ of the Conservatory at the Ritz.
• BREXIT BOUNCE
While other firms shed jobs outsourcer Serco, slammed for big cost overruns at a nuclear site it
manages, thinks Brexit will be jolly good for its business.
• NO FLAK FOR ZAC
Zac Goldsmith’s ‘punishment’ for promoting theories about a non-existent VIP paedophile ring is,
well, a peerage and ministerial roles in three departments!
• COURT CIRCULAR
‘Flunkey’ on how Harry and Meghan’s peevish media strategy is beginning to unravel – and at
least one of their sacked staff is willing to spill some beans.
• POST HASTE
A decade or so late, the government finally looks set to act on the scandalous way the Post Office
ruined hundreds of its sub-postmasters.
• THE GUARDIAN
• Dozens missing in Oregon as historic fires devastate western US
• Local anger as Greece tries to shelter refugees after Lesbos fire
• Rage review: Will Bob Woodward's tapes bring down Donald Trump?
• Moria camp: Germany, France and other EU countries to take 400 child refugees
• Trump and Biden avoid each other as they commemorate 9/11
• 'No going back': Poland and Lithuania urge UK to act against Belarus
• Putin holds key to Belarus crisis as Lukashenko heads to Moscow
• UK economy's Covid catchup may take years despite signs of cheer
• UK health screening advisers not involved in 'moonshot' Covid plan
• Exclusive: Public health experts say it is ‘incomprehensible’ NSC not consulted on £100bn
rapid mass testing project
•
•
Photoshoot planning
• For the Coronavirus topic I am hoping to take the picture on the underground or someplace busy so I can show the elarge bustle of people
OR the lack of people in a place that would otherwise be busy. This way I can either show how there is a lack of care towards this virus or I
can show that life is not returning to normal because of it. Ideally a place that is more bustling and busier will allow to me to take a better
picture.
• For the BLM picture I am hoping to set up a picture with a police officer and a black person. The image will be a simple mid shot containing
them two standing near eachtoher with the coverline underneath stating: " is his life worth more than mine ". I will try to set up this image
in the streets a blander image with the two models the only thing that is standing out. I also hope to not use my own model for the police
officer but instead an actual officer.
Mise en scene
• Pottentially use a police officer outfit
• Masks to highlight the fact that this is still and issue even though there is a pandemic
Camera shots and framing
• Mid shots for the BLM and either a mid or wide shot containing a range of people for the Coronavirus topic
• Centered framing that leaves a gap at the edge for coverliens and text to be clearly visible.
• For the BLM, the camera angle could be either lower or higher to show the strength of weakness of the two models.

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Media planning balazs nagy

  • 1. Magazine planning Magazine planning, font type research, coverlines, contents pages, 500- word statement of intent By Balazs Nagy
  • 2. Magazine planning • For my magazine I am hoping to create simplistic design that allows everyone to be able to engage with the news. The name of my magazine will be Shush, it's very catchy and there can be a lot of things the reader can relate it to. The world is a loud bustling place and people might just want to read about the news and ignore the surrounding world. It can also mean to tell the millionaire bigots to tell them to be quiet, it's all in what the reader would like it to be and gives a lot of room for this word to have lots of meaning. • Coverlines will be relating to the pandemic, for example vaccine news, latest lockdowns, any relevant major updates and the main coverline will be about how the world will have been changed after this lockdown, how will the world come out differently from this pandemic. • The main image of my magazine can be many things, something that will either catch the reader's attention. I was either going to try and take a picture of a busy bustling street in London, or the tube for example to show that people are carrying on without a care in the world, to try and highlight the fact that it might not return to normal soon because of this. ( This would be relating to the coronavirus pandemic ) • The contents page will be simple and will be very similar to the content's pages of current affairs that I have looked at, column format with the page list going down and the main heading of each these pages with a very short description of what can be found in them.
  • 3. Target audience The main demographics of my aimed target audience are: • Available to all genders • The age will be 13+ Socio-economic profiling: • Main socio-economic profile would be anyone that is above and also including the C class, this is because in terms of this they are slightly more educated and would have a larger interest in a current affairs magazine, however at the end of this people such as bankers, lawyers and people who are in quinary job sectors might not be as interested since they might be more fond of higher quality traditional broadsheets. Psychographic profiling • The psychographic profiling that I will be aiming for will be reformers who are socially aware since they read current affairs magazines and succeeds, in general people that are slightly more aware of happenings in their country or just in the world in general In General my target audience is more socially aware 13-30 year old, the range is wide since younger people nowadays are also as socially aware as adults, and even younger people are pointing things out to adults. The socio economic profile will be C class and higher and the Psychographic profile will be any people that will seek to make change and reformers.
  • 5. Statement of intent • I have chosen to do a Current affairs magazine talking about the current pandemic situation that is taking place, I will represent it with an unbiased opinion throughout to make sure that this magazine doesn’t force the readers to have choose the opinions and thoughts they are reading instead of having their own. I will try to provide as much evidence about what is currently taking place in the UK and may touch on what is happening internationally compared to the UK without trying to portray my views as much as possible. • My target audience will be young adults, age of 16 and above. I will have to have to make the magazine modern and attractive as stereotypical current affairs magazines do not attract this age group however with a few adjustments I will hopefully make this magazine seem more appealing to the audience. The audience expects to be informed correctly without any biased views which I hope to achieve to a high standard and I could also add focus on the events I will be talking about and how they will affect my target audience specifically which means that it will appeal to my target audience more. • I have been taking the layout of my magazine into consideration. Try to make it appealing, simple but not monotone so that it appeals to the young adults who have been exposed to a technology driven world for their whole life. So, this means I’ll have to make a Current affairs magazine which does not have stereotypical elements which make the target audience be older adults. My target audience are drawn to bolder and more modern magazines, this means my masthead and main image have to attract the eyes of my target audience so my camera shots and the subject in the image has to be interesting to make sure I gain the attention of my readers. Since my readers are young adults I will try to keep main body texts short and use Serif font to make it easier to read to overall benefit the reading experience for them. • From some of the things that I have said above you may be able to gather that I had done some research prior to gain a better understanding of what my target audience likes in magazines and what would make my current affairs magazine more readable for them. Since young adults are exposed to the internet and use social media, for example snapchat and Instagram they never have to read large bodies of text to get information. So, my aim is to try and incorporate this feature to make it more beneficial to the readers. There are very few current affairs magazines that exist which can fill the criteria that I have listed which would mean that there isn’t much competition or alternatives if my magazine would go live. This means that my magazine would end up being successful in its area as long as my research is correct.
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  • 8. Coverlines • When will we be back to normal? - Coronavirus • Top scientists sugguest that what we are living in now may be the new normal • New strains of deadly viruses may now be a common occurance • The 2nd wave looming over the horizon • Is his life worth more than mine? - BLM protests • BLM continue to take place across the globe with more and more people standing up to what is wrong • Many UK citizens are blaming the government for widespread ignoreance to racism • Protests during a pandemic? For coverlines I will be using sans serif font as the text will be short so they wont be needing to be in Serif for the reader to read it better. Also Sans Serif gives a much more modern look to the magazine which makes the whole magazine have a slightly more modern feeling which can attract younger adults easier. • Global warming • Brexit • Economy • Corona Virus (Health) • UK-EU Trade • Wars • Australian wildfires • Poverty • Inequality
  • 9. Contents pages • THE ECONOMIST • Fiscal medicine • Anti-covid-19 measures mask a shift in Britain’s budget strategy The chancellor’s measures are a shock-and-awe response to the virus • Fiscal policy • Britain’s budget and the bond markets If the government wants to increase borrowing in next week’s budget, that’s fine by the bond markets • Preppers • For some Britons, coronavirus means apocalypse soon Christmas has come for disaster hobbyists • Brexit negotiations • The gaps between the EU and Britain are wide—and time is short Seconds away, round two • Politicians and civil • servants Priti Patel’s bust-up at the Home Office A bullying row reveals a lot about Boris Johnson’s government • Hydrology • Re-engineering Britain’s rivers Why the wiggles are being put back into watercourses • Retail • A new role for Britain’s high streets Selling experiences instead of stuff • Bagehot • Rishi Sunak, man of the world The chancellor of the exchequer is a champion of globalization who has been brought to power by a wave of nationalism • Round two ccc • The EU and Britain start negotiating a post-Brexit trade deal The gap between the sides is wide—and time to reach agreement is short • It won’t fly • The expansion of Heathrow airport is scotched on climate grounds The Court of Appeal sends the government back to the drawing board • The politics of pop • The BBC is taking back control of Eurovision Britain tries to avoid another musical humiliation • The £18bn question • Britain’s great research bonanza The government has promised to double funding. How should it spend the dosh? • Agriculture • after Brexit British farmers fret about losing their protection and their subsidies Many could soon have reason to regret voting for Brexit • Beauty or safety? • Anti-terror barricades spread beyond big cities And the government wants still more THE WEEK NEWSPAPER THE WEEK UNWRAPPED The Week Unwrapped: Nudism, Hugo Boss and no shades of grey Is making fun of naturists a hate crime? Is Hugo Boss a brand bully? And is it time to update our laws on domestic abuse? IN DEPTH Who will be the next Liberal Democrat leader? The odds Layla Moran confirms her candidacy as party cancels its spring conference TODAY’S FRONT PAGES Front pages: Sunak’s ‘nerves of steel’ in £30bn Budget A round-up of the headlines from UK newspapers on 12 March ODD NEWS Card game from the 1990s ‘predicted coronavirus’ And other stories from the stranger side of life ONE-MINUTE READ Was Lockerbie conviction a miscarriage of justice? Scottish commission approves application for appeal court hearing PUTINS PLAN TO RULE LONGER THAN STALIN Russia’s parliament approves new constitution that allows Putin to stay on for another 16 years REACTION Harvey Weinstenisein sentenced to 23 years in jail The producer is likely to spend his last years in prison, after receiving a longer-than-expected sentence
  • 10. • THE SPECTATOR • HANDING BACK CONTROL Vital cooperation between the EU and UK on controlling the spread of future coronaviruses is now just another negotiating chip in the EU trade talks. • CASH AND CARRIE Old Dads Club hack William Cash jumps on the Boris Baby Bandwagon… but fails to mention that he once offered to bring up the PM’s love child in secret. • RITZ CRACKERS The hilarious tale of how one branch of the Telegraph-owning Barclay clan was bugged by another while in the ‘privacy’ of the Conservatory at the Ritz. • BREXIT BOUNCE While other firms shed jobs outsourcer Serco, slammed for big cost overruns at a nuclear site it manages, thinks Brexit will be jolly good for its business. • NO FLAK FOR ZAC Zac Goldsmith’s ‘punishment’ for promoting theories about a non-existent VIP paedophile ring is, well, a peerage and ministerial roles in three departments! • COURT CIRCULAR ‘Flunkey’ on how Harry and Meghan’s peevish media strategy is beginning to unravel – and at least one of their sacked staff is willing to spill some beans. • POST HASTE A decade or so late, the government finally looks set to act on the scandalous way the Post Office ruined hundreds of its sub-postmasters. • THE GUARDIAN • Dozens missing in Oregon as historic fires devastate western US • Local anger as Greece tries to shelter refugees after Lesbos fire • Rage review: Will Bob Woodward's tapes bring down Donald Trump? • Moria camp: Germany, France and other EU countries to take 400 child refugees • Trump and Biden avoid each other as they commemorate 9/11 • 'No going back': Poland and Lithuania urge UK to act against Belarus • Putin holds key to Belarus crisis as Lukashenko heads to Moscow • UK economy's Covid catchup may take years despite signs of cheer • UK health screening advisers not involved in 'moonshot' Covid plan • Exclusive: Public health experts say it is ‘incomprehensible’ NSC not consulted on £100bn rapid mass testing project • •
  • 11. Photoshoot planning • For the Coronavirus topic I am hoping to take the picture on the underground or someplace busy so I can show the elarge bustle of people OR the lack of people in a place that would otherwise be busy. This way I can either show how there is a lack of care towards this virus or I can show that life is not returning to normal because of it. Ideally a place that is more bustling and busier will allow to me to take a better picture. • For the BLM picture I am hoping to set up a picture with a police officer and a black person. The image will be a simple mid shot containing them two standing near eachtoher with the coverline underneath stating: " is his life worth more than mine ". I will try to set up this image in the streets a blander image with the two models the only thing that is standing out. I also hope to not use my own model for the police officer but instead an actual officer. Mise en scene • Pottentially use a police officer outfit • Masks to highlight the fact that this is still and issue even though there is a pandemic Camera shots and framing • Mid shots for the BLM and either a mid or wide shot containing a range of people for the Coronavirus topic • Centered framing that leaves a gap at the edge for coverliens and text to be clearly visible. • For the BLM, the camera angle could be either lower or higher to show the strength of weakness of the two models.