NZ Social Change creative communication campaigns overview of 2012

1. COMMUNICATION for
SOCIAL CHANGE
Eddy Helm & Jade Tang
Prepared with care for
Auckland Net Sqaured
Overview of 2012

2. Who’s in the room?
Eddy Helm
Planner, Believer, Doer.
Jade Tang
Designer, Dreamer, Doer.
Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang

3. Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang

4. “ What is Social Change? ”
Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang

5. “ How can Communication
create Social Change? ”
Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang

6. NZ Overview
Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang

7. Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang

8. Lifewise
On June 28th a team of
influential New Zealanders
braved the elements in a bid
to raise funds and awareness
for the goal of ending street
homelessness in the city of
Auckland by 2020.
One night, one team,
one goal.
http://bigsleepout.org.nz/
Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang

9. “ Life isn’t about finding yourself
Life’s about creating yourself ”
– George Bernard Shaw
Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang

10. Neighbours
Day
Neighbours Day Aotearoa
(NDA) is about turning
strangers into neighbours and
streets into neighbourhoods.
http://bigsleepout.org.nz/
Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang

11. Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang

12. WTF
The WTF campaign is for
everybody who cares about
equality and its especially
for all you straight people
out there!
http://wtf.org.nz/
Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang

13. Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang

14. Oxfam Unwrapped
Pass the Parcel: Give a
life-changing gift
http://www.oxfamunwrapped.org.nz/
Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang

15. “ Life isn’t about finding yourself
Life’s about creating yourself ”
– George Bernard Shaw
Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang

16. Live Below the Line
From 24th - 28th September,
join us living on $2.25 a day
for 5 days to change the way
people in New Zealand think
about extreme poverty - and
make a huge difference.
http://livebelowtheline.com/nz
Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang

17. “ Life isn’t about finding yourself
Life’s about creating yourself ”
– George Bernard Shaw
Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang

18. In Summary:
Communication for Social Change
• Be brave
• You don’t need a big budget. You just need a big idea
• Start a movement
• Create something that people can belong to
• Prove people wrong. Don’t tell me, show me
• Have fun doing it
• It won’t happen overnight, but it will happen
Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang

19. THANK YOU
Q&A
Prepared with care by
eddy@curative.co.nz
jade@curative.co.nz
@Curative_NZ
#Net2AKL