The document outlines a workshop on social media and communicating brands to online communities. It discusses defining brand identity, understanding why organizations use social media, and how to engage audiences on different social media platforms like Facebook, Twitter, and blogs. The workshop includes an exercise for participants to analyze their brand and choose appropriate online tools to connect with their community, followed by a feedback discussion.

1. ‘ WHY ’
SOCIAL MEDIA?
Eddy Helm + Jade Tang
Prepared with care for
Connecting Up New Zealand
26 April 2012

2. Who’s in the room?
Eddy Helm
Planner, Believer, Doer.
Jade Tang
Designer, Dreamer, Doer.
Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

3. Workshop overview:
• Why Social Media?
• Communicating your brand to your community
• Workshop exercise
- Understanding your brand
- Curating online tools to engage your community
• Feedback discussion & questions
Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

4. CreativeMornings
Introduction to case-study exemplar
Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

5. What is brand?
Not just a logo
Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

6. What is brand?
Visual language
Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

7. What is brand?
Culture
Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

8. What is brand?
Tone of voice
Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

9. What is brand?
Audience/Community
Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

10. Why?
“People don’t
buy what you do, they
buy why you do it”
Simon Sinek
Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

11. Why?
Tina Roth Eisenberg
Founder
Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

12. Communicating your brand:
to your Community
Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

13. Communicating your brand:
via Social Media
Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

14. Communicating your brand:
via Facebook
Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

15. Communicating your brand:
via Twitter
Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

16. Communicating your brand:
via Eventbrite (event registrations)
Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

17. Communicating your brand:
via Tumblr (blog)
Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

18. Communicating your brand:
via Vimeo (videos)
Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

19. Communicating your brand:
via Flickr (photos)
Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

20. Communicating your brand:
via Mailchimp (e-newsletter)
Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

21. Communicating your brand:
via your Website
Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

22. ‘ Now it’s your turn ’
[ WORKSHOP ]
Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

23. ‘ Feedback & Questions ’
[ DISCUSSION ]
Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

24. THANK YOU
Connecting Up New Zealand
Prepared with care
eddy@curative.co.nz
jade@curative.co.nz
Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang