The document summarizes research conducted to determine the target audience for a new British social realism film. A questionnaire was given to people aged 16-19, 20-29, and 50+ about whether they had seen 19 British social realism films in theaters, on their own time, or not at all. The findings show that 16-19 year olds are least likely to watch these films but enjoy films where they can identify with characters their own age. 20-29 year olds watch more than 16-19 year olds and enjoy socializing about films they see together. People over 50 are most likely to consume British social realism films and watch them both in theaters and their own time to engage with their interests and

1. Audience and British Social
Realism films
RESEARCH

2. Why did we conduct this research?
As part of our audience research we gave out a
questionnaire to different age groups to see
where they are most likely to exhibit certain
British Social Realism. The questionnaire
involved 19 different British Social Realism
Films they could tick whether they have seen
them at the cinema, in their own time or not at
all. This helped us establish our target audience
and how they are most likely to watch our trailer
for our film.

3. FINDINGS

4. From this we can see the
AGE 16-19 majority don't tend to watch
British Social Realism films.
These finding s are the
16-19 most important because
they are relevant to our
0.7 target audience. The top 3
0.6 films they have watched in
0.5 their own time
0.4
0.3 are: Kidulthood, Billy
0.2 Elliot and This is England.
0.1
0 16-19 This may reflect into Blumler
and Katz findings into why
people consume film. This age
group likes to identify with
their own age in a film.
Something which we will
have to consider when
deciding the plot of the
film.

5. This shows this age group
don't tend to watch British
AGE 20-29 Social Realism films but
they watch them more
than the 16-19 age group.
20-29 The top 3 films they have
watched at the cinema
60.00% are: Full Monty, East is
50.00% East and This is England.
40.00% The top 3 films they have
30.00%
20.00% watched in their own time
10.00% are: Trainspotting, Full
0.00% 20-29 Monty and Billy Elliot.
These also reflect the age
group wanting
to identify with their age
group on screen as well as
wanting to socialise about
the film with their age group.

6. This shows that this age
AGE 50+ group are the people who
are most likely to
consume British Social
50+ Realism films. The top
3 they have seen at the
60.00% cinema
50.00% are: Trainspotting, Full
40.00% Monty and East is East.
30.00% The top 3 they have
20.00%
10.00% watched in their own
0.00% 50+ time: East is East, Full
Monty and Billy Elliot.
This shows they watch films
for their interests and to
socialise with other age
groups.