This document summarizes a presentation given by Eddy Helm and Jade Tang for Raeburn House's Leading Change Day. The presentation discusses how great leaders inspire action by starting with the cause or "why" of their work. It provides examples of companies like Dove, Apple, and Lynx that communicate their cause effectively. The presentation urges leaders to clearly understand their own "why" and ensure everything they do advances their cause. It poses questions to help leaders evaluate if their organization truly understands and aligns with its shared purpose or "why".

1. TIME TO REVISIT YOUR WHY
Eddy Helm + Jade Tang
Prepared with care for
Raeburn House - Leading Change Day
17 August 2012

2. Who’s in the room?
Eddy Helm
Planner, Believer, Doer.
Jade Tang
Designer, Dreamer, Doer.
Prepared with care for Raeburn House - Leading Change Day | 17 August 20 Eddy Helm + Jade Tang

3. Presentation overview:
• How great leaders inspire action - Start with Why.
• Putting the cause into your communication
• Group Discussion
Prepared with care for Raeburn House - Leading Change Day | 17 August 2012 Eddy Helm + Jade Tang

4. Why?
“People don’t
buy what you do, they
buy why you do it”
Simon Sinek
Prepared with care for Raeburn House - Leading Change Day | 17 August 2012 Eddy Helm + Jade Tang

5. WHY = YOUR CAUSE
Prepared with care for Raeburn House - Leading Change Day | 17 August 2012 Eddy Helm + Jade Tang

6. Dove
Cause:
To make women feel
beautiful everyday
Prepared with care for Raeburn House - Leading Change Day | 17 August 2012 Eddy Helm + Jade Tang

7. Apple
Cause:
Providing tools for
creative minds
Prepared with care for Raeburn House - Leading Change Day | 17 August 2012 Eddy Helm + Jade Tang

8. Lynx
Cause:
To give guys the edge in
the dating game
Prepared with care for Raeburn House - Leading Change Day | 17 August 2012 Eddy Helm + Jade Tang

9. Australian Foundation for the
Blind
Cause:
To show support to
people who are blind
Prepared with care for Raeburn House - Leading Change Day | 17 August 2012 Eddy Helm + Jade Tang

10. “ What am I doing to make the
boat go faster? ”
– The ‘go to’ question
Prepared with care for Raeburn House - Leading Change Day | 17 August 2012 Eddy Helm + Jade Tang

11. Remember:
• Clearly understand WHY you exist
• Make sure everything you do advances your cause
Prepared with care for Raeburn House - Leading Change Day | 17 August 2012 Eddy Helm + Jade Tang

12. Do you know
your Why?
Why?
How?
What?
Prepared with care for Raeburn House - Leading Change Day | 17 August 2012 Eddy Helm + Jade Tang

13. Do you know
your Why?
Would everyone in your
organisation agree?
Why?
How?
What?
Prepared with care for Raeburn House - Leading Change Day | 17 August 2012 Eddy Helm + Jade Tang

14. Do you know
your Why?
How do you currently make
strategic decisions?
Why?
How?
What?
Prepared with care for Raeburn House - Leading Change Day | 17 August 2012 Eddy Helm + Jade Tang

15. Do you know
your Why?
How do you know when the
alignment is right?
Why?
How?
What?
Prepared with care for Raeburn House - Leading Change Day | 17 August 2012 Eddy Helm + Jade Tang

16. THANK YOU
Raeburn House
Leading Change Day
Prepared with care
eddy@curative.co.nz
jade@curative.co.nz
Prepared with care for Raeburn House - Leading Change Day | 17 August 2012 Eddy Helm + Jade Tang