1. WHY?
Eddy Helm + Jade Tang
Prepared with care for
National Officeholders Development Conference
5 May 2012

2. Who’s in the room?
Eddy Helm
Planner, Believer, Doer.
Jade Tang
Designer, Dreamer, Doer.
Prepared with care for National Officeholders Development Conference | 5 May 2012 Eddy Helm + Jade Tang

3. Presentation overview:
• What is Brand?
• Knowing why?
• Communicating your Brand
• Brand examples
Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

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17. CreativeMornings
Introduction to case-study exemplar
Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

18. What is brand?
Not just a logo
Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

19. What is brand?
Audience/Community
Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

20. What is brand?
Culture
Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

21. What is brand?
Tone of voice
Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

22. What is brand?
Visual language
Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

23. Why?
“People don’t
buy what you do, they
buy why you do it”
Simon Sinek
Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

24. Communicating your brand:
to your Community
Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

25. Communicating your brand:
via Social Media
Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

26. Communicating your brand:
via Facebook
Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

27. Communicating your brand:
via Twitter
Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

28. Communicating your brand:
via Eventbrite (event registrations)
Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

29. Communicating your brand:
via Tumblr (blog)
Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

30. Communicating your brand:
via Vimeo (videos)
Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

31. Communicating your brand:
via Flickr (photos)
Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

32. Communicating your brand:
via Mailchimp (e-newsletter)
Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

33. Communicating your brand:
via your Website
Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

34. Why?
Tina Roth Eisenberg
Founder
Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

35. WHY = YOUR CAUSE
Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

36. Dove
Cause:
To make women feel
beautiful everyday
Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

37. Apple
Cause:
Providing tools for
creative minds
Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

38. Lynx
Cause:
To give guys the edge in
the dating game
Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

39. Australian Foundation for the
Blind
Cause:
To show support to
people who are blind
Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

40. “ What am I doing to make the
boat go faster? ”
– The ‘go to’ question
Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

41. Remember:
- Clearly understand WHY you exist.
- Make sure everything you do advances your cause
Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

42. THANK YOU
National Officeholders
Development Conference
Prepared with care
eddy@curative.co.nz
jade@curative.co.nz
Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang