Curative | Create, Connect, Change
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This document outlines an agenda for a workshop on communicating brands via social media. The workshop will cover defining what a brand and social media are, examining a case study, and how to communicate a brand on various social media platforms. It concludes with time for feedback and questions. Eddy Helm and Jade Tang prepared the materials and will lead the discussion.
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Curative | Create, Connect, Change
- 1. CREATE, CONNECT, CHANGE Eddy Helm + Jade Tang Prepared with care for Converge 4 May 2012
- 2. Who’s in the room? Eddy Helm Planner, Believer, Doer. Jade Tang Designer, Dreamer, Doer. Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
- 3. Workshop overview: • What is Brand? • What is Social Media? • Communicating your Brand via Social Media • Feedback discussion & questions Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
- 4. CreativeMornings Introduction to case-study exemplar Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
- 5. What is brand? Not just a logo Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
- 6. What is brand? Visual language Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
- 7. What is brand? Culture Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
- 8. What is brand? Tone of voice Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
- 9. What is brand? Audience/Community Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
- 10. Why? “People don’t buy what you do, they buy why you do it” Simon Sinek Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
- 11. What is Social Media? Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
- 12. Marketing Fruit Not as sweet as you think. Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
- 13. Communicating your brand: to your Community Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
- 14. Communicating your brand: via Facebook Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
- 15. Communicating your brand: via Twitter Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
- 16. Communicating your brand: via Eventbrite (event registrations) Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
- 17. Communicating your brand: via Tumblr (blog) Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
- 18. Communicating your brand: via Vimeo (videos) Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
- 19. Communicating your brand: via Flickr (photos) Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
- 20. Communicating your brand: via Mailchimp (e-newsletter) Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
- 21. Communicating your brand: via your Website Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
- 22. Why? Tina Roth Eisenberg Founder Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
- 23. ‘ Feedback & Questions ’ [ DISCUSSION ] Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
- 24. THANK YOU Converge 2012 Workshop Prepared with care eddy@curative.co.nz jade@curative.co.nz Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang