The REALITY is that the construction industry has been declining in productivity. This is creating waste which should be of concern as it is a $500B problem that can be traced back to two root causes inefficiency and bad behaviour. How we fix the inefficiency is relatively straight forward as there are proven lean strategies that have enable the transformation of whole industries. Fixing the bad behaviour on the other hand take a paradigm shift in thinking, process and culture as most organizations are wired the low price is the law mentality. When we look as the pitfalls of the current system it provides the basis for WHY, HOW and WHAT we need to change. The Three Main PITFALLS… No clear Target…. Low Price Team…. Non Productive Work Practices