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Live the Dream 2016 | Curative presentation

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Branding, Marketing & Communication for Social Change. Feat~ Curative case studies: Steer Clear, Leadership NZ, Inside Out.

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Live the Dream 2016 | Curative presentation

  1. 1. Communication for Social Change Jade, Eddy & Ashley Prepared with care for Live The Dream 20 January 2016
  2. 2. “ ” Life isn’t about finding yourself Life’s about creating yourself – #LilLearning Prepared with care for Live The Dream | 20 January 2016
  3. 3. Who’s in the room? Eddy Royal Planner, Believer, Doer. Jade Tang-Taylor Designer, Dreamer, Doer. Ashley Boyd Maker, Motivator, Doer.
  4. 4. Design AUT Advertising DDB
  5. 5. “ ” It’s important to know where you come from, to know where you’re going – #LilLearning Prepared with care for Live The Dream | 20 January 2016
  6. 6. Social Entrepreneurs co-working space The Kitchen Youth-driven Social Enterprise yMedia
  7. 7. “ ” You can do anything, but you can’t do everything – #LilLearning Prepared with care for Live The Dream | 20 January 2016
  8. 8. Curative helps make the world a little bit better ...
  9. 9. Curative works Prepared with care for Live The Dream | 20 January 2016
  10. 10. Steer Clear NZ Drug Foundation Prepared with care for Live The Dream | 20 January 2016
  11. 11. “ ” Don’t tell me, show me – #LilLearning Prepared with care for Live The Dream | 20 January 2016
  12. 12. Leadership NZ Prepared with care for Live The Dream | 20 January 2016
  13. 13. “ ” Every experience shapes people’s understanding – #LilLearning Prepared with care for Live The Dream | 20 January 2016
  14. 14. Inside Out Prepared with care for Live The Dream | 20 January 2016
  15. 15. “ ” People’s stories are powerful - use them with care – #LilLearning Prepared with care for Live The Dream | 20 January 2016
  16. 16. Brand… Marketing… Communication… Oh my!
  17. 17. Brand is... A brand is so much more than your name or your logo: • Your brand is the promise you make to your customers and yourself • Your brand is shaped by each experience your customers have with you Prepared with care for Live The Dream | 20 January 2016
  18. 18. Marketing is... Marketing is an organisation-wide function - it shouldn’t operate alone from other organisational activities. • Marketing is about understanding your current and potential customers • And finding ways to provide products or services which customers need and want Prepared with care for Live The Dream | 20 January 2016
  19. 19. Communication is... Communication is finding ways to reach and engage your audience • Communication is telling the story of your brand and product to your audience • Good communication talks to people’s hearts, heads and hands Prepared with care for Live The Dream | 20 January 2016
  20. 20. “ ” You only need to give people the permission to be creative to be part of an idea & they can and will do great things – #LilLearning Prepared with care for Live The Dream | 20 January 2016
  21. 21. Your turn!
  22. 22. We are... We aren’t... Prepared with care for Live The Dream | 20 January 2016
  23. 23. Brand Cause Your Values Your UniquenessClient Profile Your Ambition Your Brand Key Please identify: Prepared with care for Live The Dream | 20 January 2016
  24. 24. Time to Share! Prepared with care for Live The Dream | 20 January 2016
  25. 25. #LilLearnings Some things to leave you with You can do anything, but you can’t do everything. So remember: • Get clear on your purpose • Understand who your audience is and what they need from you • Define what’s unique about you • Clarify your values • Tell your story Prepared with care for Live The Dream | 20 January 2016
  26. 26. Thanks ( Q&A ) Prepared with care by Curative hello@curative.co.nz @Curative_NZ #LiveTheDream

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