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Fundraising and the Next Generation 8.2.12

Presented for Compass Point's Nonprofit Day on August 2, 2012.

1 of 16
Fundraising and the Next
         Generation
    TOOLS FOR ENGAGING THE NEXT GENERATION OF
                 PHILANTHROPISTS


                 Emily Davis
#12npd #GenOfChange #fundnextgen @edaconsulting
GENERATIONAL ASSUMPTIONS




8/2/12           EDA Consulting LLC 2012   2
FOUR GENERATIONS IN THE WORKPLACE
                MAKE A DIFFERENCE!
    •    Development office
    •    Prospecting
    •    Cultivation
    •    Stewardship
    •    Communication
    •    Retention
    •    Priorities
    •    Respect
    •    Trainings
8/2/12                   EDA Consulting LLC 2012   3
MULTI-GEN DEVELOPMENT DEPARTMENT

• Develop a pipeline
• Integrate new leadership
  ideas
• Evaluate current
  structures
• Recruit from within
• Welcome new leadership
• Peer coaching
• Prioritize inclusivity

8/2/12                EDA Consulting LLC 2012   4
WHY ENGAGE THE NEXT GEN?
         Today’s Annual Donors are Tomorrow’s
                    Major Donors
•   Transfer of wealth
•   Lifelong giving
•   Time, talent, and treasure
•   Networks
•   Enthusiastic
•   Ambassadors

8/2/12                  EDA Consulting LLC 2012   5
HOW DO WE COMMUNICATE ACROSS
                 GENERATIONS?
    EVOLUTION OF FUNDRAISING COMMUNICATIONS
     Traditionalists
                       Boomers
     Postal Mail
                                             Generation X
     Phone calls       Television
                                                              Millenials (Gen Y)
                       Facebook              Websites
                       Email                 E-newsletters    Social Media
                                             Email            Websites
                                                              Mobile




8/2/12                              EDA Consulting LLC 2012                        6

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Fundraising and the Next Generation 8.2.12

  • 1. Fundraising and the Next Generation TOOLS FOR ENGAGING THE NEXT GENERATION OF PHILANTHROPISTS Emily Davis #12npd #GenOfChange #fundnextgen @edaconsulting
  • 2. GENERATIONAL ASSUMPTIONS 8/2/12 EDA Consulting LLC 2012 2
  • 3. FOUR GENERATIONS IN THE WORKPLACE MAKE A DIFFERENCE! • Development office • Prospecting • Cultivation • Stewardship • Communication • Retention • Priorities • Respect • Trainings 8/2/12 EDA Consulting LLC 2012 3
  • 4. MULTI-GEN DEVELOPMENT DEPARTMENT • Develop a pipeline • Integrate new leadership ideas • Evaluate current structures • Recruit from within • Welcome new leadership • Peer coaching • Prioritize inclusivity 8/2/12 EDA Consulting LLC 2012 4
  • 5. WHY ENGAGE THE NEXT GEN? Today’s Annual Donors are Tomorrow’s Major Donors • Transfer of wealth • Lifelong giving • Time, talent, and treasure • Networks • Enthusiastic • Ambassadors 8/2/12 EDA Consulting LLC 2012 5
  • 6. HOW DO WE COMMUNICATE ACROSS GENERATIONS? EVOLUTION OF FUNDRAISING COMMUNICATIONS Traditionalists Boomers Postal Mail Generation X Phone calls Television Millenials (Gen Y) Facebook Websites Email E-newsletters Social Media Email Websites Mobile 8/2/12 EDA Consulting LLC 2012 6
  • 7. WHERE ARE THEY? IN YOUR BACKYARD! • Existing donors • Volunteers • Young professional events & groups • Media (i.e. 40 under 40) • Colleges & universities 8/2/12 EDA Consulting LLC 2012 7
  • 8. HOW CAN WE CONNECT WITH THEM? CREATE ENTRY POINTS! • Events – tiered fees • Giving Circles – tiered • Partner with young fees professionals’ groups • Volunteering • A-thons • Board and committee • Peer to peer networks participation • Family • Planned Giving • Philanthropic resources • Nonprofit Start Ups 8/2/12 EDA Consulting LLC 2012 8
  • 9. NEXT GEN ENGAGEMENT • Create ambassadors • Provide trainings • Offer networking & resources • Bring on as volunteers, staff, board members • Listen and learn • Snowflakes 8/2/12 EDA Consulting LLC 2012 9
  • 10. FAMILY PHILANTHROPY • Major donors have children & grandchildren • Family legacy • Engage all generations • Listen & learn from the next gen • Provide resources & networks 8/2/12 EDA Consulting LLC 2012 10
  • 11. Relationships Don’t Change • Cultivate, steward, and solicit • Recognize • Multi-channel communications • Meet one-on-one • Develop ambassadors • Use social media as stewardship, not for solicitation • Effective database 8/2/12 EDA Consulting LLC 2012 11
  • 12. ARE WE READY? ASSESS YOUR ORGANIZATION • Mission appeal • Resources & capacity • Involvement • Track donor giving & participation • Ability to modify communications • Current donors • Culture shift • Web presence • Champions & ambassadors • Campaigns for young donors 8/2/12 EDA Consulting LLC 2012 12
  • 13. TAKING THE FIRST STEPS 1. Pair up with someone in your organization 2. Why do you want to work with next gen donors? 3. What are 3 things you can do today? 4. How will you make those happen? 5. Share and brainstorm. 8/2/12 EDA Consulting LLC 2012 13
  • 14. RESOURCES • Fundraising and the Next Generation • Working Across Generations • The Networked Nonprofit • The Next Generation of American Giving • Young Nonprofit Professionals Network (YNPN) • 21/64 • Resource Generation • Emerging Practitioners in Philanthropy (EPIP) • National Center for Family Philanthropy 8/2/12 EDA Consulting LLC 2012 14
  • 15. Please complete an evaluation! Fill-out a paper evaluation or on-line for this session at www.compasspoint.org/npdevals Session Materials and Additional Resources available at: www.compasspoint.org/npd12 #12npd #GenOfChange
  • 16. THANK YOU! Emily Davis, MNM Consulting for… EDA Consulting LLC •Small businesses (720) 515-0581 •Nonprofits emily@edaconsulting.org •Philanthropists www.edaconsulting.org www.edaconsulting.org/blogs Expertise in… www.Facebook.com/edanpoco •Leadership Development nsulting •Philanthropy & Fundraising Twitter: @edaconsulting •Online Communications 8/2/12 EDA Consulting LLC 2012 16

Editor's Notes

  1. How have generational differences affected your organization?
  2. Develop a pipeline thru training and recruitmentIntegrate new ideas of nonprofit leadership and shift Boomers’rolesConsider new models of leadership that distribute responsibilities Recruit from withinAcknowledge new leadershipShift ideas about diversity, mentorshipEvaluate and redesign current structures
  3. This slides can be more about statistics that anything
  4. Here are some basic principles of fundraising that social media can help with.Social media is really related to individual donors Do you have ways to engage them? A great strategy is to recruit and work with younger board members who might have access to using social networks and who can engage their circle of friends or networks.Over 50% of the world’s population is under the age of 3096% of Millenieals belong to a social network
  5. Junior boards, next gen professional groups
  6. Provide multi-generational families with resources like Resource Generation and 21/64Junior boards
  7. Emily’s Comments:Engaging Tomorrow’s Donors Today provides a great assessment for your organization to determine where you are in working with the next generation of donors.But ultimately way to develop a plan.
  8. Do this with board members as well.