Curative ran a "Design & Communication for Social Change" workshop for POD. POD stands for Point of Difference. Here at POD, we want to see Kiwis flourish. We want to see young people winning at life and being happy and healthy. Young people are a key part of tackling mental illness discrimination, and we want to support you to achieve this. We are looking for young people aged 17–24 who have a creative idea or project that can help end the discrimination young people with mental health issues face. You can apply for POD as an individual, or as part of a group.

1. Design & Communication
for Social Change
Jade Tang- Taylor
Prepared with care for
P.O.D Social Change Innovators
14 May 2016

2. “ ”
Life isn’t about finding yourself
Life’s about creating yourself
– #LilLearning
Prepared with care for P.O.D Social Change Innovators | 14 May 2016

3. Who’s in the room?
Jade Tang-Taylor
Designer, Dreamer, Doer.

4. Who’s in the room?
Jade Tang-Taylor
Designer, Dreamer, Doer.
Co-founder and Director of Curative
Chapter Host of CreativeMornings/AKL

5. West Auckland
New Zealand
Petaling Jaya
Malaysia
Prepared with care for P.O.D Social Change Innovators | 14 May 2016

6. “ ”
It’s important to
know where you come from, to
know where you’re going
– #LilLearning
Prepared with care for P.O.D Social Change Innovators | 14 May 2016

7. Master of Arts Management
Post-grad
Bachelor of Design
Under-grad
Prepared with care for P.O.D Social Change Innovators | 14 May 2016

8. “ ”
You can do anything, but
you can’t do everything
– #LilLearning
Prepared with care for P.O.D Social Change Innovators | 14 May 2016

9. Curative helps make the world
a little bit better ...

10. Curative works
Prepared with care for P.O.D Social Change Innovators | 14 May 2016

11. Common Ground
Mental Health Foundation, Youthline, Skylight
Prepared with care for P.O.D Social Change Innovators | 14 May 2016

12. Common Ground
Mental Health Foundation, Youthline, Skylight
The Common Ground
web-series explores
themes that are relevant
to the mental health
and wellbeing of young
people, and are reflective
of real-life scenarios.
http://www.commonground.org.nz/
Prepared with care for P.O.D Social Change Innovators | 14 May 2016

13. “ ”
Don’t tell me, show me,
& discuss with me
– #LilLearning
Prepared with care for P.O.D Social Change Innovators | 14 May 2016

14. #LiveForTomorrow
ZEAL
Prepared with care for P.O.D Social Change Innovators | 14 May 2016

15. #LiveForTomorrow
ZEAL
Live For Tomorrow is a
project for those that are
struggling with, care about,
or are affected by youth
suicide, depression, alcohol
use, self-harm and bullying.
http://livefortomorrow.co.nz/
Prepared with care for P.O.D Social Change Innovators | 14 May 2016

16. “ ”
People’s stories are powerful -
use them with care
– #LilLearning
Prepared with care for P.O.D Social Change Innovators | 14 May 2016

17. LIFEHACK
MSD: Prime Minister’s Social Media Innovation Fund
Prepared with care for P.O.D Social Change Innovators | 14 May 2016

18. LIFEHACK
MSD: Prime Minister’s Social Media Innovation Fund
We’re assembling a crack
team of hipsters, hackers
and hustlers to help combat
youth mental health issues.
We call them
LIFEHACKERS.
http://lifehackhq.co/
Prepared with care for P.O.D Social Change Innovators | 14 May 2016

19. LIFEHACK
MSD: Prime Minister’s Social Media Innovation Fund
In the last 2 years, Lifehack has moved away from trying to “solve” youth
mental health issues with smartphone apps and stepped into the systemic
questions:
- What are the key components of wellbeing for a young person?
- How might user-centered technology contribute to this?
- What’s getting in the way?
- How do we get beyond that?
http://lifehackhq.co/
Prepared with care for P.O.D Social Change Innovators | 14 May 2016

20. “ ”
Every experience
shapes people’s
understanding
Don’t be afraid to
change & iterate
– #LilLearning
Prepared with care for P.O.D Social Change Innovators | 14 May 2016

21. Brand…
Marketing…
Communication…
Oh my!

22. Brand
A brand is so much more than your name or your logo:
• Your brand is the promise you make to your
customers/consumers and yourself
• Your brand is shaped by each experience your
customers/consumers have with you
Prepared with care for P.O.D Social Change Innovators | 14 May 2016

23. Marketing
• Marketing is an organisation-wide function - it shouldn’t
operate alone from other organisational activities.
• Marketing is about understanding your current and
potential customers/consumers (target audience)
Prepared with care for P.O.D Social Change Innovators | 14 May 2016

24. Communication
• Communication is finding ways to reach and engage
your target audience
• Communication is telling the story of your brand and
product to your audience
• Good communication talks to people’s
hearts, heads and hands
Prepared with care for P.O.D Social Change Innovators | 14 May 2016

25. “ ”
You only need to give people
the permission to be creative
to be part of an idea &
they can and will
do great things
– #LilLearning
Prepared with care for P.O.D Social Change Innovators | 14 May 2016

26. Your
turn!

27. Ask yourself:
What we are ?
What we aren’t ?
& Why ?
Prepared with care for P.O.D Social Change Innovators | 14 May 2016

28. Brand Cause
Your Values
Your UniquenessClient Profile
Your Ambition
Your Brand
Key
Please identify:
Prepared with care for P.O.D Social Change Innovators | 14 May 2016

29. Time to
Share!
Prepared with care for P.O.D Social Change Innovators | 14 May 2016

30. #LilLearnings
Some lil learnings to leave you with
You can do anything, but you can’t do everything.
So...
• Get clear on your purpose
• Understand who your audience is and what they need from you
• Define what’s unique about you and your idea
• Clarify your values
• Share your story
Prepared with care for P.O.D Social Change Innovators | 14 May 2016

31. Thanks
( Q&A )
Prepared with care by
Curative
hello@curative.co.nz
@Curative_NZ