#digitalplanning workshop

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Jonas Lidman and I ran this workshop with Hyper Island and Berghs School of Communication in Stockholm, November 2012. It is very slightly adapted from the workshop Jonas and Mike Arauz have done for the past 2 years. You guys deserve the credit!

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#digitalplanning workshop

  1. 1. DIGITAL PLANNING DESIGNING FOR NETWORKS
  2. 2. DID YOU BRINGYOUR QUOTES?PUT THEM UP! #DIGITALPLANNING // NOVEMBER 2012
  3. 3. HEJ. Jonas Lidman Johanna Beyenbach Planner and AssociateProcess Facilitator Strategy Director at KAVORKA at UNDERCURRENT @thelidman @tokyohanna #DIGITALPLANNING // NOVEMBER 2012
  4. 4. #DIGITALPLANNING #DIGITALPLANNING // NOVEMBER 2012
  5. 5. CREATIVECLIENT CONSUMER ACCOUNT PLANNING #DIGITALPLANNING // NOVEMBER 2012
  6. 6. A B STRATEGY! #DIGITALPLANNING // NOVEMBER 2012
  7. 7. I DO A R T #DIGITALPLANNING // NOVEMBER 2012
  8. 8. INTENTION DOART #DIGITALPLANNING // NOVEMBER 2012
  9. 9. "My formula has always been I’m big on preparing. Prepare like crazy. But then just as you’re heading out, half an hour beforehand, forget all of it. It’s there. It’s in your reptile brain. Go out but feel loose enough to grab opportunities as they come up. Don’t just stick to the plan if you see an opportunity."- Conan OBrienTelevision host, comedian, writer, producer and performer. #DIGITALPLANNING // NOVEMBER 2012
  10. 10. I DESIRED OUTCOME ART #DIGITALPLANNING // NOVEMBER 2012
  11. 11. I DO AGENDA R T #DIGITALPLANNING // NOVEMBER 2012
  12. 12. I DO A RULES T #DIGITALPLANNING // NOVEMBER 2012
  13. 13. I DO A R TIME #DIGITALPLANNING // NOVEMBER 2012
  14. 14. What if we were to willingly listen to oneanother with the awareness that we each seethe world in unique ways? And with theexpectation that I could learn something new ifI listen for the differences rather than thesimilarities? – Margaret Wheatley, Author, Teacher and Speaker, USA #DIGITALPLANNING // NOVEMBER 2012
  15. 15. LET’S GET TO KNOWEACH OTHER. #DIGITALPLANNING // NOVEMBER 2012
  16. 16. SEPTEMBER 2ND, 2011 #DIGITALPLANNING // NOVEMBER 2012
  17. 17. A PERSON ON THE INTERNET FORUM REDDIT ASKS A SILLY QUESTION. #DIGITALPLANNING // NOVEMBER 2012
  18. 18. ”Could I destroy the entire Roman Empire during the reign of Augustus if I traveled backin time with a modern US Marine infantry battalion?” #DIGITALPLANNING // NOVEMBER 2012
  19. 19. REDDIT USERPRUFROCK451 ANSWERS #DIGITALPLANNING // NOVEMBER 2012
  20. 20. DAY 1The 35th MEU is on the ground at Kabul, preparing to deploy to southern Afghanistan. Suddenly, it vanishes.Thesection of Bagram where the 35th was gathered suddenly reappears in a field outside Rome, on the west bank of theTiber River. Without substantially prepared ground under it, the concrete begins sinking into the marshy ground andcracking. Colonel Miles Nelson orders his men to regroup near the vehicle depot - nearly all of the MEUs vehicles arestill stripped for air transport. He orders all helicopters airborne, believing the MEU is trapped in an earthquake.Nelsons men soon report a complete loss of all communications, including GPS and satellite radio. Nelson nowbelieves something more terrible has occurred - a nuclear war and EMP which has left his unit completely isolated.Only a few men have realized that the rest of Bagram has vanished, but that will soon become apparent as thetransport helos begin circling the 35ths location. Within an hour, the 2,200 Marines have regrouped, stunned. Theyare not the only moderns transported to Rome. With them are about 150 Air Force maintenance and repairspecialists. There are about 60 Afghan Army soldiers, mostly the MEUs interpreters and liaisons. There are also 15U.S. civilian contractors and one man, Frank Delacroix, who has spoken to no one but Colonel Nelson. Miraculously,no one was killed during the earthquake but several dozen people were injured, some seriously. All fixed-wingaircraft and the attack helicopters were rendered inoperable by the shifting concrete, although the MEU did not losea single vehicle or transport helicopter. As night falls, the MEU has established a perimeter. A few locals have beenspotted, but in the chaos no one has yet established contact. Nelson and his men, who are crippled without mappingsoftware and GPS to fix their position, begin attempting to fix their location by observing stars. The night is cloudy.Nelson orders four helicopters back into the air at first light, to travel along the river in hopes of locating a settlement. #DIGITALPLANNING // NOVEMBER 2012
  21. 21. MASSIVE SUPPORT AS THE STORY UNFOLDS,WITH FANS CREATING THEIR OWN CONTENT. #DIGITALPLANNING // NOVEMBER 2012
  22. 22. #DIGITALPLANNING // NOVEMBER 2012
  23. 23. AFTER 8 DAYS, MADHOUSE ENTERTAINMENT AND PRUFROCK451 SIGN A MOVIE DEAL. #DIGITALPLANNING // NOVEMBER 2012
  24. 24. "We live in Nextopia, where anyone, anywhere,anytime can When everything is available, we wantthat which we cant have. Because of that, we areconstantly waiting for the next big thing."Micael Dalén, profesor at Stockholm School of Economics #DIGITALPLANNING // NOVEMBER 2012
  25. 25. 1 comment. 1 week. 1 movie deal.11 500 votes, 8 500 participants.Massive support and collaboration.Numerous interviews in mainstream media. #DIGITALPLANNING // NOVEMBER 2012
  26. 26. COLLECTIVEACTIONBY DESIGN #DIGITALPLANNING // NOVEMBER 2012
  27. 27. WHAT INTERESTS DEFINETHIS COMMUNITY? This is how bacon is supposed to be. #DIGITALPLANNING // NOVEMBER 2012
  28. 28. ”...we are living in the middle of a remarkable increase in our ability to share, to cooperate with one another, and to take collective action, all outside the framework of traditional institutions.”Clay ShirkyAuthor, Here Comes Everybody:The Power of Organizing Without Organizations #DIGITALPLANNING // NOVEMBER 2012
  29. 29. WE WILL BE JUDGEDBY OUR ABILITY TOENGAGE AND EMPOWERA NETWORK #DIGITALPLANNING // NOVEMBER 2012
  30. 30. THINGSUSED TO BESIMPLE #DIGITALPLANNING // NOVEMBER 2012
  31. 31. THENTHINGSGOTDIGITAL #DIGITALPLANNING // NOVEMBER 2012
  32. 32. DOES THIS IDEAPASS THE “I’DRATHER BELOOKING ATPICTURES OFKITTENS” TEST? #DIGITALPLANNING // NOVEMBER 2012
  33. 33. ”The increasingly widespread practice of people coming together for effective purposes changes our sense of who the other is.”Yochai Benkler,author, The Wealth of Networks #DIGITALPLANNING // NOVEMBER 2012
  34. 34. IMAGINE A WORLD FULL OFPEOPLE WHO HAVE GROWNUP TAKING GOOGLE, THE IPAD,AND WIKIPEDIA FORGRANTED #DIGITALPLANNING // NOVEMBER 2012
  35. 35. WHAT THE INTERNET AWARENESSIS GOOD FOR: PERSUASION SHARING COOPERATION COLLECTIVE ACTION #DIGITALPLANNING // NOVEMBER 2012
  36. 36. SHARING #DIGITALPLANNING // NOVEMBER 2012
  37. 37. PASS ALONG IS MADE OF PEOPLE. #DIGITALPLANNING // NOVEMBER 2012
  38. 38. ADAPTED FROM RESEARCH BY HENRY JENKINSAND THE CONVERGENCE CULTURE CONSORTIUM AT MITWHY WE SHARE STRENGTHEN DEFINE OUR GIVE ME MY COLLECTIVE STATUS BOND IDENTITY #DIGITALPLANNING // NOVEMBER 2012
  39. 39. PROBLEMS = NOT RELATING TO WOMEN = RELATING TO WOMENJAY ZTIGER WOODS #DIGITALPLANNING // NOVEMBER 2012
  40. 40. ALMOST 30,000VIEWS ONBUZZFEEDWITHIN THE FIRST48 HOURS #DIGITALPLANNING // NOVEMBER 2012
  41. 41. MAP OF INTEREST HIP HOP GRAPHIC DESIGN JAY Z GEEKS, DORKS, AND INFO NERDS GRAPHICSCELEBRITY TIGER WOODS DATA SPORTS #DIGITALPLANNING // NOVEMBER 2012
  42. 42. COOPERATION #DIGITALPLANNING // NOVEMBER 2012
  43. 43. JANE MCGONIGAL, GAME DESIGNER,SPEAKING AT THE NEW YORKER CONFERENCE, 2008WHY WE PLAYACCOMPLISH SPEND TIME GET BE PARTSATISFYING WITH PEOPLE GOOD AT OFWORK I LIKE SOMETHING SOMETHING BIGGER #DIGITALPLANNING // NOVEMBER 2012
  44. 44. JANE MCGONIGAL, GAME DESIGNER,SPEAKING AT THE NEW YORKER CONFERENCE, 2008WHY WE PLAYACCOMPLISH SPEND TIME GET BE PARTSATISFYING WITH PEOPLE GOOD AT OFWORK I LIKE SOMETHING SOMETHING BIGGERFOSTERING SUSTAINED ENGAGEMENT #DIGITALPLANNING // NOVEMBER 2012
  45. 45. ”We believe that the phrase ‘there just weren’t any’ is no longer good enough.”Lina ThomsgårdFounder, Rättviseförmedlingen/Equalisters #DIGITALPLANNING // NOVEMBER 2012
  46. 46. CASE”EQUALISTERS” #DIGITALPLANNING // NOVEMBER 2012
  47. 47. THE VISIONAN EQUAL SOCIETY - WHERE EXPERTISE IS IN YOUR HEADTHE GOALA DIGITAL RESOURCE FOR CONTENT PROVIDERS AND FOR EXPERTSWHAT POINT OF VIEW DO THE COMMUNITY SHAREPEOPLE WHO WANT TO CHANGE THE PERCEPTION OF WHAT IT MEANS TO BE AN EXPERTWHO ARE THE PARTICIPANTS?★ THE EXPERTS★ THE CONTENT PROVIDERS★ TIPSTER #DIGITALPLANNING // NOVEMBER 2012
  48. 48. WHAT MOTIVATIONS ARE THERE FOR PEPOLE TO CONTRIBUTE?★ BEING PART OF A COMMUNITY★ SHARPEN MY SKILLS AS AN EXPERT★ PROFIT FROM MY SKILLS★ A PERSONAL PASSION TO HELP DEVELOP PEOPLEEFFECTS★ MEDIA ATTENTION TV/RADIO/BLOGS/PAPERS★ CREATE JOBS FOR THE EXPERTS★ CREATE A PUBLIC DEBATE ABOUT OUR PERCEPTIONS ON★ WHO CAN BE AN ”EXPERT” #DIGITALPLANNING // NOVEMBER 2012
  49. 49. COLLECTIVE ACTION #DIGITALPLANNING // NOVEMBER 2012
  50. 50. COLLECTIVE ACTIONGetting a group of people to work togethertowards a shared goal. #DIGITALPLANNING // NOVEMBER 2012
  51. 51. DON’T EXPECTTHIS TO BE EASY #DIGITALPLANNING // NOVEMBER 2012
  52. 52. UNDERSTANDING + ALIGNMENT #DIGITALPLANNING // NOVEMBER 2012
  53. 53. VISIONA FOUNDATIONFOR ENGAGING COMMUNITY NETWORK VALUESA COMMUNITY BEHAVIORS #DIGITALPLANNING // NOVEMBER 2012
  54. 54. BREAK!#DIGITALPLANNING // NOVEMBER 2012
  55. 55. MIT’s Center for Collective Intelligencehas collected and analyzed 250 examples ofweb-enabled collective intelligence. #DIGITALPLANNING // NOVEMBER 2012
  56. 56. THE ELEMENTS WHATOF ORGANIZINGGROUP ACTION WHO WHY HOW #DIGITALPLANNING // NOVEMBER 2012
  57. 57. COLLECTIVEACTIONBY DESIGN #DIGITALPLANNING // NOVEMBER 2012
  58. 58. #DIGITALPLANNING // NOVEMBER 2012
  59. 59. A WORLD WHERE WERIDE INSTEAD OF DRIVECREATE AN AGGREGATE COUNT IT’S BETTER FOR ME ANDOF MILES RIDDEN INSTEAD OF SOCIETY TO RIDE MY BIKEDRIVEN I GET CREDIT FOR RIDING INSTEAD OF DRIVING CLIF BAR 2 MILE CHALLENGEPEOPLE WHOLOVE RIDING BIKESPEOPLE DOING THE2 MILE CHALLENGE RIDING, RECORDING MY RIDING, UPDATING MY STATUS TWITTER, FACEBOOK, DAILY MILE, 2MC PLATFORM #DIGITALPLANNING // NOVEMBER 2012
  60. 60. IT’S TIME TO CHOOSE... #DIGITALPLANNING // NOVEMBER 2012
  61. 61. DEFINE AS A GROUP THE 5 MOSTIMPORTANT QUALITIES FORCREATING GREAT STUDENTHOUSING #DIGITALPLANNING // NOVEMBER 2012
  62. 62. IF YOUR BRAND IS ACCEPTABLETO EVERYONE, THEN IT WON’T BEEXCITING TO ANYONE. #DIGITALPLANNING // NOVEMBER 2012
  63. 63. PEOPLE BUY THINGSFOR TWO RESONS:A GOOD REASON...AND THE REAL REASON. – J P Morgan #DIGITALPLANNING // NOVEMBER 2012
  64. 64. WHAT A BRAND ISN’T: THE COMMON DEFINITION THE SIMPLE DEFINITION THE ADVANCED DEFINITION #DIGITALPLANNING // NOVEMBER 2012
  65. 65. CONTEXT BRAND CONSUMERINTENTION PERCEPTION #DIGITALPLANNING // NOVEMBER 2012
  66. 66. THE SPIRIT OF THE ORGANIZATIONAND THE CONTEXT IS MOREIMPORTANT THAN THE MESSAGE. #DIGITALPLANNING // NOVEMBER 2012
  67. 67. ”The way to gain a good reputation is to endeavour to be what you appear.”Socrates #DIGITALPLANNING // NOVEMBER 2012
  68. 68. LUNCH!!! #DIGITALPLANNING // NOVEMBER 2012
  69. 69. YOU AREAPPEALING TOMAKE STUDENTHOUSING BETTER.WHAT ARE YOUR PEERS’MOTIVATIONS TO STICK WITHYOU? #DIGITALPLANNING // NOVEMBER 2012
  70. 70. SPEND TIME WITH PEOPLE I LIKEACCOMPLISH SATISFYING WORK GET GOOD AT SOMETHINGBE PART OF SOMETHING BIGGER #DIGITALPLANNING // NOVEMBER 2012
  71. 71. ONCE UPON A TIME,(IN 2009…) #DIGITALPLANNING // NOVEMBER 2012
  72. 72. 72©2 010 U ND ERC U R R E NT G L OB A L . CONF I DEN TI AL AN D P R OP R I E TARY.
  73. 73. IKEA CHALLENGE1. RAISE AWARENESS FOR NEW FURNITURE LINE2. IMPROVE BRAND IKEA AFFINITY AMONG UNIVERSITY-AGE CONSUMERS3. GAIN INSIGHTS ABOUT WHAT WORKS BEFORE INTERNATIONAL LAUNCH #DIGITALPLANNING // NOVEMBER 2012
  74. 74. TIPS FOR GOOD IDEA DEVELOPMENT:QUANTITY BEFORE QUALITYSET HIGH GOALS, THINK BIGPOSTPONE CRITICAL THINKING ANDSUSPEND JUDGEMENTBUILD ON EACH OTHER’S IDEASTHINK LATERALLY #DIGITALPLANNING // NOVEMBER 2012
  75. 75. IF YOU ONLY REMEMBER3 THINGS... #DIGITALPLANNING // NOVEMBER 2012
  76. 76. TIME TO SHARE! BREAK! #DIGITALPLANNING // NOVEMBER 2012
  77. 77. ALL EXPERIENCES NOWTAKE PLACE IN THECONTEXT OF A NETWORKOF CONNECTED PEOPLE #DIGITALPLANNING // NOVEMBER 2012
  78. 78. UNDERSTAND THE VALUES,BEHAVIORS, AND SHAREDVISION OF THE PEOPLE YOUWANT TO CONNECT WITH #DIGITALPLANNING // NOVEMBER 2012
  79. 79. LOOK FOR WAYS TO SHARE,COOPERATE, ANDORGANIZE COLLECTIVEACTION #DIGITALPLANNING // NOVEMBER 2012
  80. 80. WHICH QUOTES SPREAD? #DIGITALPLANNING // NOVEMBER 2012
  81. 81. THOUGHTS?FEEDBACK? #DIGITALPLANNING // NOVEMBER 2012
  82. 82. TACK. #DIGITALPLANNING // NOVEMBER 2012

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