Branding in film and television

1. By Connor
Bruce
BRANDING IN FILM AND
TELEVISION

2. Branding is very important, For a film or tv show to have good
branding it has to be coherent across all media sources. All of
the media sources have to use the same styling, the same
theme and they need to send across the same message. They
also need to convey the age rating, If a film is 18+ they can’t
have it in bright colours that would appeal to children. They film
has to use the right themes so it would attract to its target
audience. They need to have a consistent package across all
sources. This also includes social media, if they have a
Instagram account they would have to use the same themes and
colours and to make it send the same message across and not
confuse its target audience
BRANDING

3. THE JOKER
The Joker is a film that was released in 2019.
The film has a very consistent theme across
All platforms. With the poster and the website
Both of them use the same colour theme
And background as each other. This is helping
The audience since they are both very
Coherent. The social media feed for The Joker
Also uses the same style as the the poster and
website. This is Helping since they are all sending the same message
across. It is Also showing the target Audience. The target Audience is
15+ and it canBe seen across
all the the media with the
Dark Colours and the ‘clown’
Up that the The Joker is
Wearing. This film has very
Good branding since across
All the media they are very
Coherent and sends all the
Same messages across.

4. The research for this blog entry will help me massively with the
poster and the website for my final production. This is because
when I get to do my poster and my website it has helped me
understand what I need to do for mine. This includes giving
them both a consistence message and theme so it will appeal
to my target audience and also making them all coherent.
REFLECTION