General Principles of Intellectual Property: Concepts of Intellectual Proper...
PROPOSAL lo2 media - Copy (2).docx
1. Pavan Mann POSTERCAMPAIGNPROPOSAL
PROJECT TITLE
Crazy Brothers
FORMAT & SIZES
1 x QUAD/QUAD CROWN THEATRICAL POSTER (LANDSCAPE)
1 x ONE SHEET THEATRICAL POSTER (PORTRAIT)
1 x ONE SHEET TEASER POSTER (PORTRAIT
PURPOSE
The purpose of this poster will catch the public in loads of ways, for example the title for instance
will engage public to watch it for example the title “crazy brothers” will catch viewers instantly
because as the film poster is comedy this will be already before anyone watching the poster as this
will be shown in the title and the poster, the title will promote the film poster on its own.
This film poster will be about two brothers who get up to no good and do silly and funny things
this will lead them to get trouble with the police and they get informed the police will be after
them and they end up running away and getting up to no good whilst away.
This will entertain the audience in many ways this is because the film poster is designed on
comedy which makes the audience laugh and create a funny humour it will create positive effects
on the audience for example laughing and giggling and it will keep them hooked in as it will be
funny.
DESCRIPTION OF PRODUCT (GENRE & PLOT ELEMENTS FEATURED)
I am going to produce a film poster campaign for a comedy film as part of the promotional
materials for the film Crazy Brothers.
The film is about two brothers who are crazy and very stupid, for example when with each other
and even when there not they will be doing dumb things like getting trouble with the police and
acting like idiots.
The plot elements that I will feature in the poster are the main characters in this film this is
because it will directly show to the public who the main characters are in the film. Also, in the
poster it will show a stupid photo on the front of the film of the two main characters so it will
directly aim at the public this is a comedy film, also bright colours will be used on the front cover
for example I will add orange this is because the colour orange is represented with humour and
energy.
OUTLINE OF STYLE
2. Pavan Mann POSTERCAMPAIGNPROPOSAL
I will use bright colors in my poster, for example orange and other bright colors will stand out in
my “poster.” With assorted colors, you direct the viewer's eye, emphasize important aspects or
information, and strongly or subtly influence the reaction of your audience. Another reason I will
add bright colors to my film poster is that it will grab the attention of the viewers instantly. Also,
on the front cover when I add my title, I will display the title “Crazy Brothers” in bold, so it
stands out immediately.
IMAGE LIST & BRIEF DESCRIPTION
I will use a few images for example mid shots and close ups this because in my mid shots
viewers can visualise their whole perspective for example the characters and the location in the
background. When I take shots of one specific character, I will use a close-up image. Adding
close images will show their emotions and their facial expressions very clearly. I will be taking
camera shots of my main characters this will show the audience what they look like, and it will
show images of how they are crazy, it will be also both brothers in an image together this is
because the title is called “Crazy Brothers” and it will show the audience of who they are. Also, I
will be using mainly long shots this is because it will show their full body language and how they
present themself and show how they are unusual and crazy in their ways.
FONT LIST & BRIEF DESCRIPTION
The font type I will use is the Bada boom which is mainly used for comedy. This will mainly fit
the genre this is because on the movie poster title it will show it is symbolizing to comedy this
will be shown when large and bold text with bright colors this will match my genre. All text will
be similar font this is because I want to keep all film posters the same as I do want it to look
different as it will be confusing, and I want the posters to be kept all original.
TARGET AUDIENCE (AGE, GENDER, LIFESTYLE, INTERESTS, SPENDING
POWER)
The main target audience for the audience watching comedy is aimed at everyone this is because
everyone watches comedy and popular as it is one of the most watched genre films. However, the
most popular age group would be younger children as it is the most suitable for them to watch and
loads of younger children watch films and Tv shows. But overall, the basic target would be
towards everyone and across all groups and all genders as comedy is very popular to watch and
loads of people enjoy watching it as it makes you laugh and creates a positive cheerful
atmosphere,
HOW THE POSTERS WILL APPEAL TO THE AUDIENCE
There will be 2 main characters in this movie, and consistent storylines will be based on them.The
two main characters will be about 21-22 so this will appeal to mainly teenagers and middle-aged
people. It is aimed at everyone, this is because everyone watches comedy across all age groups as
it is one of the most watched genre films However, the most popular age group would younger
children as they watch a lot of TV and loads of comedy films are suitable for children, so
therefore it is mainly aimed at children. Also, maybe parents (middle aged people) who may
3. Pavan Mann POSTERCAMPAIGNPROPOSAL
watch with their children. I will stick to the conventions this is because, majority of the viewers
will watch comedy and it will be expanded by its own as the film will sell on its own by the
storyline line and the poster will sell itself. The conventions of a genre are the elements that
commonly occur in such films. They may include things like characters, situations,
settings, props, themes and events. Also, the basic conventions would be like the title of
the film poster for example, if it sounds funny, we can tell its comedy. Also, if the images
are brightly coloured and excitable then you can guess it is a comedy.
DISTRIBUTION
The methods by which media products are delivered to audiences, including the
marketing campaign. Posters allow you to spread your message to a wide audience far
cheaper than radio, print or television advertising in a simple, easy and affordable way.
2. Posters are credible. ... Customers are more likely to trust poster adverts because
they appear in public places and are more accessible. The title usually sells the film this is
because if the title is catchy and sounds interesting then that’s one of the main reasons the film
sells. Also, the use of colours used in film poster will sell the film and if it matches the genre for
example my genre will be comedy so the use of bright colours like yellow will sell the film this is
because it creates an enjoyable mood. Posters are designed to be both eye-catching and
informative. Posters may be used for many purposes. They are a frequent tool of
advertisers (particularly of events, musicians, and films), propagandists, protestors, and
other groups trying to communicate a message. Posters allow you to spread your
message to a wide audience far cheaper than radio, print or television advertising in a
simple, easy and affordable way.
Teaser poster is an early promotional movie poster that contains a basic image or design. They
are designed without revealing too much information such as the plot, theme and/or characters.
MARKETING - HOW & WHERE THE POSTERS WILL BE ADVERTISED
My film will be displayed around the public with the posters printed out, also it will be displayed
on variety social media sites such as Facebook, twitter, and Instagram. Around the city for
example the city centre and large population areas of the city there will be loads of posters
displayed so the public will see it whilst being in them busy areas this will make people visualise
the poster and it will get passed on. Social media like Facebook, Instagram and Twitter are
another big way to get a large target audience as loads of people can share it and pass it on.
POSITION IN THE MARKETPLACE
All 3 film posters will have similar generic conventions. They will all show the title of the film,
and the genre of all three films is clearly represented by the images for example using bright
colours across the three posters will show the audience it is linked to comedy.
Also the location will be a key to show the audience the film is linked to comedy this is because
the location will be in a sunny and bright location this is because it will create a cheerful
atmosphere the reason of this is if the film is set in a rainy setting it will create a moody
atmosphere so creating it in a bright location and having bright colours on costumes will create a
comedy like mood.
