Promotional methods for my magazine and how i will advertise it to my audience in order to incerease the subscription rate and the amount sold

1. PROMOTIONAL
METHODS

2. Radio announcements
 The use of radio announcement are key in creating a successful music
magazine, this is essential to creating a well known magazine as people
listen to the radios mainly in their cars and other than that either spend
time on their computer or watching their television, due to this the best
time to get a radio ad out for you magazine would be around the time
areas of 7-9 AM and the evening times of 5-7 PM, these times are key
areas for radio announcements as people are either going to or from work
in their cars, therefore more people will hear the announcement on the
radio than if the announcement was done at 9 PM at night when everyone
is at home

3. Major newspapers
 The use of other peoples success to create your own is very effective especially
for an upcoming magazine that needs to find its audience before fully
becoming a successful magazine, one of the methods of doing this would be
using well known newspapers to promote your magazine when the magazine
has just been created and needs some recognition. A key factor to be taken
into account when making ads within newspapers is the type of newspaper
you choose to put your ad in, depending on the magazine you choose this will
either increase the amount of people that you get from putting this ad in the
magazine, a key factor to use when looking for the correct magazine to put the
ad in is the type of people who buy the magazine already, look at the audience
they have created… If they have an audience of individualists this means that it
would more likely create a larger as it links directly to indie music having a
mainly individualist following.

4. Telemarketing and television ads
 The use of both telemarketing and television ads are very effective when
increasing or making an audience for your magazine, the use of television
ads are very effective as a large majority of people in modern society
watch television on a daily basis and has become a part of their lives, the
use of television ads could be properly used when added with a music
television station, this would be effective as it would both be targeted at 2
main audiences at once, ones who watch television daily and also those
who are already interested in music itself, the use of choosing the right
channel correctly is also very effecting in increasing an audience, if you
chose the exact opposite music genre station from your genre of music
that you are presenting the outcome would be that you would get less of
an audience as it is not in their interest to look at the music that you are
portraying in your magazine.

5. Web Pages
 Web pages are extremely effective at creating a larger audience for your magazine, this
is due to the fact that a large amount of the world population spend most of their day
or at least some of their day on the internet browsing, the use of small ads on the sides
of pages while people are browsing is effective in doing is job, if done correctly and the
ad is eye-catching you are sure to at least get the person to look at the ad. Furthermore,
you can get a larger audience by using video ads before videos, this is very effective in
grabbing an audience as the use of sound and video is more enjoyable to look at when
looking at an advert. However, one key problem with using adverts on the internet is the
use of Adblock which gets rid of ads from pages completely, this is extremely bad as it
gets rid of the ads all together.
 A final point for using the web as a way of advertising is social media. The use of social
media is very key in modern society as millions of people use social media every day
and even check up on it every hour, the use of an ad on the side or at the front of a
social media is sure to have a large impact on audience growth, furthermore, choosing
the correct social media website is key as there are so many, key examples of good
advertising social media websites are; Facebook, Twitter and Instagram.