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7-Step Guide to Develop Online Product Training


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Here is a presentation on "7-step guide to develop online product training". It helps you to develop content and design strategy of the course keeping in mind the instructional goals, audience requirements and ultimate objective of the course delivery.

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7-Step Guide to Develop Online Product Training

  1. 1. 7Step Guideto Developing OnlineProduct Training7Step Guide
  2. 2. What is Product Training ?
  3. 3. Product training through e-learning enriches salestraining programs with simulated productpresentations and product walk-through in variousselling situations.
  4. 4. Who needs ProductTraining?
  5. 5. Why Product Training?
  6. 6. It ensures that your employeesare trained at theirconvenience and during off-peak hours
  7. 7. Employees can learn at their ownpace, revisiting those modules that aredifficult and skipping those that areeasy
  8. 8. Also, they can revisit the courses toclarify doubts or forreinforcement of knowledge whenrequired
  9. 9. Simple Steps to DevelopOnline Product Training7
  10. 10. Step 1Understand the targetaudience for product training
  11. 11. Curriculum developers must first answer the question,„For who am I developing the product training courseand why?”
  12. 12. “Know and Understand theProfile of Your Target Audience”
  13. 13. Step 2List the learning objectivesof the course for each typeof target audience
  14. 14. I would like to fix problemsquicklyTechnician
  15. 15. I need to guide customers troubleshootminorCustomer service executive
  16. 16. I need to know the price structure and discountmechanism for the product.Channel partners
  17. 17. I need to quickly get an idea about how I shoulduse the product, so that I know the dos and don‟ts.Customer
  18. 18. Tell me how best the product can be positionedthrough its features, advantages and benefits.Sales executive
  19. 19. “If you notice, each of theaudience mentioned above, istalking of the same product butthat their objectives aredifferent.”
  20. 20. Step 3Understand theperformance goals at theend of the course
  21. 21. Need product knowledge to showcase the productin an appealing manner to prospective customersSales and Marketingpeople
  22. 22. Need to help in either troubleshooting or repairingitService personnel
  23. 23. Need to know the correct method of handling theequipment so that they get the maximum benefitfrom the productCustomers
  24. 24. Step 4Build instructional goalskeeping in mind learningobjectives & performancegoals
  25. 25. A good product knowledge instills a sense ofconfidenceBuild Confidence
  26. 26. Clear differentiationClarity and clear differentiation of products inthe product line can be a selling point
  27. 27. Explain complex terminologySales personnel must be capable ofexplaining to the end users about the facts inlay person‟s terms.
  28. 28. Address multiple learner profileWhen designing courses for product training,you need to keep in mind the multiplecompetencies for a fuller learning profile.
  29. 29. “Know and understand the keyinstructional goals for the coursebeing developed.”
  30. 30. Step 5Choose an authoring toolthat fits your needs
  31. 31. Easy for developmentAuthoring tool should be easy to use for aperson with non-technical background
  32. 32. Easy to translateAuthoring tool should facilitate easytranslation of courses into multiple languages;without need for re-work and duplication ofeffort.
  33. 33. Tracking on an LMSThe authoring tools should be able to developSCORM compliant courses so that they canbe tracked and monitored on the learningmanagement system.
  34. 34. Step 6Develop a logical coursestructure
  35. 35.  IntroductionIntroduce the product and present key functions of the productthat will benefit the end user. Positioning of the productThis information provide clear message about the position ofproduct in the company‟s business portfolio. Customer profilesHelps them better prepare themselves during interactions withthem. Features and advantagesHelps them speak confidently while interacting with variousstakeholders about their products.
  36. 36.  Provide case-studies and real-life examplesEquips them with some leading questions that enable them tounderstand customer needs and pain-points. Comparison with Competing ProductsIt is important because, this information is vital whenaddressing customer queries. SummaryHelps learners to recall key information and reiterates importantpoints. AssessmentsShows the extent to which the course has attained itsobjectives can be evaluated.
  37. 37. Step 7Select a course strategythat best caters to the needsof learners
  38. 38. ContentStrategyWHATWHYHOW“WHAT”describes features,specifications andaccessories required,etc.“HOW” informationstates the given productfits into the productportfolio.“WHY”information refers to productmessaging. It includes informationthat is necessary for convincing acustomer to buy the product.
  39. 39. Summary
  40. 40. E-learning through various delivery methodsmeets these changing requirements of producttraining.
  41. 41. It needs to be designed carefully keeping inmind the profile of the target audience, their learningobjectives and performance goals.
  42. 42. The content and design strategy of the course willneed to be developed keeping in mind theinstructional goals, audience requirements, andultimate objective of the course delivery.
  43. 43. CommLab Indiawww.commlabindia.comTo download the eBook on 7 Step Guide to Developing Online Product Training, click: