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1. 7Step Guide
to Developing Online
Product Training
7
Step Guide

2. What is Product Training ?

3. Product training through e-learning enriches sales
training programs with simulated product
presentations and product walk-through in various
selling situations.

4. Who needs Product
Training?

7. Why Product Training?

8. It ensures that your employees
are trained at their
convenience and during off-
peak hours

9. Employees can learn at their own
pace, revisiting those modules that are
difficult and skipping those that are
easy

10. Also, they can revisit the courses to
clarify doubts or for
reinforcement of knowledge when
required

11. Simple Steps to Develop
Online Product Training
7

12. Step 1
Understand the target
audience for product training

13. Curriculum developers must first answer the question,
„For who am I developing the product training course
and why?”

14. “Know and Understand the
Profile of Your Target Audience”

15. Step 2
List the learning objectives
of the course for each type
of target audience

16. I would like to fix problems
quickly
Technician

17. I need to guide customers troubleshoot
minor
Customer service executive

18. I need to know the price structure and discount
mechanism for the product.
Channel partners

19. I need to quickly get an idea about how I should
use the product, so that I know the dos and don‟ts.
Customer

20. Tell me how best the product can be positioned
through its features, advantages and benefits.
Sales executive

21. “If you notice, each of the
audience mentioned above, is
talking of the same product but
that their objectives are
different.”

22. Step 3
Understand the
performance goals at the
end of the course

24. Need product knowledge to showcase the product
in an appealing manner to prospective customers
Sales and Marketing
people

25. Need to help in either troubleshooting or repairing
it
Service personnel

26. Need to know the correct method of handling the
equipment so that they get the maximum benefit
from the product
Customers

27. Step 4
Build instructional goals
keeping in mind learning
objectives & performance
goals

29. A good product knowledge instills a sense of
confidence
Build Confidence

30. Clear differentiation
Clarity and clear differentiation of products in
the product line can be a selling point

31. Explain complex terminology
Sales personnel must be capable of
explaining to the end users about the facts in
lay person‟s terms.

32. Address multiple learner profile
When designing courses for product training,
you need to keep in mind the multiple
competencies for a fuller learning profile.

33. “Know and understand the key
instructional goals for the course
being developed.”

34. Step 5
Choose an authoring tool
that fits your needs

36. Easy for development
Authoring tool should be easy to use for a
person with non-technical background

37. Easy to translate
Authoring tool should facilitate easy
translation of courses into multiple languages;
without need for re-work and duplication of
effort.

38. Tracking on an LMS
The authoring tools should be able to develop
SCORM compliant courses so that they can
be tracked and monitored on the learning
management system.

39. Step 6
Develop a logical course
structure

40.  Introduction
Introduce the product and present key functions of the product
that will benefit the end user.
 Positioning of the product
This information provide clear message about the position of
product in the company‟s business portfolio.
 Customer profiles
Helps them better prepare themselves during interactions with
them.
 Features and advantages
Helps them speak confidently while interacting with various
stakeholders about their products.

41.  Provide case-studies and real-life examples
Equips them with some leading questions that enable them to
understand customer needs and pain-points.
 Comparison with Competing Products
It is important because, this information is vital when
addressing customer queries.
 Summary
Helps learners to recall key information and reiterates important
points.
 Assessments
Shows the extent to which the course has attained its
objectives can be evaluated.

42. Step 7
Select a course strategy
that best caters to the needs
of learners

44. Content
Strategy
WHAT
WHYHOW
“WHAT”
describes features,
specifications and
accessories required,
etc.
“HOW” information
states the given product
fits into the product
portfolio.
“WHY”
information refers to product
messaging. It includes information
that is necessary for convincing a
customer to buy the product.

45. Summary

46. E-learning through various delivery methods
meets these changing requirements of product
training.

47. It needs to be designed carefully keeping in
mind the profile of the target audience, their learning
objectives and performance goals.

48. The content and design strategy of the course will
need to be developed keeping in mind the
instructional goals, audience requirements, and
ultimate objective of the course delivery.

49. CommLab India
www.commlabindia.com
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