Slides - Product Training with a Blended Approach


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Whether your organization is preparing to launch a new entry into the market or merely to expand understanding and impact around a current product, the knowledge your employees have is the asset most important to the success of the initiative. Product training has evolved beyond the confines of classroom or web-based training alone. Today, companies are employing a blended approach to engage the sales force and field – to encourage collaboration and peer sharing as well as find innovative ways to reinforce key learning objectives.

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  • DarrenLance’s bio:STRATEGIC THINKING & DESIGN for: Assessing, planning, designing, and implementing corporate learning and e-learning strategies & programslarge scale organizational and technological change initiatives (i.e., e-learning, new systems, process re-design, re-organization) Organizational redesign and developmentOver 30+ years of experience in adult education and training, motivation and innovation, communication and change leadership. Founder and CEO of Dublin Group, a leading training development and change implementation companyRegular presenter at national and international industry conferences
  • Darren
  • Lance, what order do you discuss the slide pieces in so we can animate? Pictures first, then red dashed circle then inner circles.
  • Learners = Workers
  • Now you have a solid foundation about blended learning: what it is and why it’s good for the learners. So who uses it? Most everyone, including K-12, higher ed, government, and corporate training. Why?
  • The primary benefits of blended learning include:Cost reduction (no need to pay for travel except for essential face-to-face training components)To increase reach and volume (get the people in remote locations more easily engaged and participating in training when they may not otherwise be)To keep pace with rapid changes in training curriculum and technology (it’s easier to make changes to electronic training delivery methods; it’s quick, can be done with fewer resources)More engaging learning environments (can focus the F2F training on simulations, interactions, practice rather than lecturing on the history of dirt)But with these benefits come challenges.
  • Darren introduce: So with benefits there are obviously some challenges, yes?Julie to respond
  • Benefits of social media in a blended learning programUse current technology; your learners are already doing so, so take advantage of that. It’s implemented so using it will mean minimal financial impact.People learn more when they can collaborate with others; social media is all about collaborating.
  • Demographics of workers are changing, as is the technology landscape. This creates a “Perfect Storm” for mobile learning to flourish (Ambient Insight, LLC, 2008)Darren: Do you know how many people have mobile phones in the world? As of December 2010, approximately 76% of them have connected mobile phones. About 20% have data plans. Julie: Think about it; those people have access to information regularly. They sleep with their phones, have them on the table at restaurants, etc.
  • In 2011 the training community expects that blended learning will be the primary delivery strategy employed in corporate training.Subjects will cover everything, from new employee orientation to process to sales to compliance trainingSome blended learning programs could look like this….but your specific program depends on your business needs, culture, expectations and technology capabilities. Does it make sense for your organization and will it provide value?
  • Digging deeper, blended learning is a cost effective and efficient way to support your sales staff. Blended learning supports product training in many ways, like….(above bullet list)What other ways have you used blended learning? (ask people to send in their ideas)
  • So how did it work? We completed a project that is blended eLearning and mobile learning. H
  • These were independent courses, so the learners did not need to take the eWorkshop to get the necessary information. This worked well, as the client could not guarantee when the learners would be able to take the eWorkshop, but they wanted them to have the necessary information.
  • Mobile platform: The majority of users use a BlackBerry; but the version runs the gammut from brand new to 3 years old. We developed a web based course, but various options on the BB needed to be turned on. This was a risk going in, unfortunately it was realized. LMS:The existing WM LMS does not readily support mobile courseware. Users need to log into the LMS from their BB to access the course, it’s cumbersome and didn’t always work for some users. Also, the LMS couldn’t report on course completion.
  • Darren to prompt people to ask questions before launching into summary.
  • Darren
  • Slides - Product Training with a Blended Approach

    1. 1. Product Training with a Blended Approach<br />December 9, 2010<br />
    2. 2. Your Presenters<br />Julie Brink, viaLearning<br />Director of eLearning <br />Lance Dublin<br />Chief Solutions Architect, Dublin Consulting<br />Moderator: Darren Megarry<br />Vice President of Corporate Sales<br />
    3. 3. Today’sAgenda<br /> Today you'll walk away with:<br /> Knowing the New Blended Learning Model<br /> The Business Case<br /> Trends in Blended Learning<br /> Successful Blended Learning in Product Training<br /> Q&A <br />
    4. 4. Knowing the New Blended Learning Model<br />Introduction to Health Literacy<br />
    5. 5. Letting Go of Mental Models<br />
    6. 6. Learning<br />ORGANIZE<br />INPUT<br />APPLY<br />EVALUATE<br />
    7. 7. Learning for …<br />In 1956, Benjamin Bloom headed a group of educational psychologists in a classification of levels of intellectual behavior important in learning. During the 1990's a new group of cognitive psychologist, lead by LorinAnderson updated the taxonomy. The graphic is a representation of the NEW verbiage associated with the long familiar Bloom's Taxonomy.<br />
    8. 8. <ul><li>Greatest Generation/Traditionalists: (60s)
    9. 9. Honor, hard-work, compliance
    10. 10. Goal - To build a legacy
    11. 11. Communications– Telephone and letters/mail
    12. 12. Baby Boomers: (50s)
    13. 13. Personal growth, youthfulness, equality, ambition, collaboration
    14. 14. Goal - To put their stamp on things
    15. 15. Communications – Voicemail and email
    16. 16. Generation X: (40s)
    17. 17. Independence, pragmatism, results-driven, flexibility, adaptive
    18. 18. Goal - To maintain independence in all areas of their lives
    19. 19. Communications – Chat/IM and groups
    20. 20. Millennial: (30s)
    21. 21. Confident, optimistic, civic minded, innovative, diversity focused, techno-savvy
    22. 22. Goal - To find work and create a life that is meaningful
    23. 23. Communications – Text and networks
    24. 24. Gen 2020 (20s)
    25. 25. World citizens
    26. 26. Goal – To connect
    27. 27. Communications - Crowdsourcing</li></ul>IMMIGRANTS<br />NATIVES<br />(Adopted from: n-gen People Performance)<br />
    28. 28. The Natives are Social<br />“While it took radio and television 38 years and 13 years, respectively, to reach 50 million users, it took Facebook less than nine months to reach 100 million users. iPhone applications even hit 1 billion in nine months.”<br />ASTD-i4cp<br />
    29. 29. Blogs & Wikis<br />Social Networks<br />Different Time<br />Designated Place<br />Same Time<br />Designated Place<br />Any Time<br />Any Place<br />VOIP/IM<br />Webinars<br />Different Time<br />Same Place<br />Same Time<br />Same Place<br />24-hour offices<br />Virtual work<br />Home Offices<br />Cafes<br />Social Media is the Link<br />Source: Bob Johansen, Institute for the Future<br />
    30. 30.
    31. 31. Foundations: <br />What’s Old Is New<br />Introduction to Health Literacy<br />
    32. 32. e<br />Learning<br />
    33. 33. e =<br />
    34. 34. 70’s<br />80’s<br />90’s<br />Y2K<br />e =<br />CAI: Computer-Assisted Instruction<br />CBT: Computer-Based Training<br />IMM: InteractiveMulti-Media<br />WBT: Web-BasedTraining<br />e-Learning<br />Learning2.0<br />00’s<br />
    35. 35. A new blended model…<br />
    36. 36. Learning Enablers <br />Synchronous …<br />Conferences<br />Web Conferencing<br />Chat / IM<br />Classes / Seminars<br />Webinars<br />… Informal<br />Formal…<br />Asynchronous …<br />Recorded Webinars<br />Social Network<br />E-Learning Courses<br />
    37. 37. Where Blending Can Happen<br />Conferences<br />Web Conferencing<br />Chat / IM<br />Classes / Seminars<br />… Informal<br />Webinars<br />Formal…<br />Recorded Webinars<br />Social Network<br />E-Learning Courses<br />
    38. 38. Classes & Seminars <br />Meetings<br />E-Learning<br />Virtual Experiences<br />Project Assignments<br />Teamwork<br /> OJT<br />FORMAL<br />INTENTIONAL<br />UNINTENTIONAL<br />Reading & Searching<br />Coaching & Mentoring<br />Blogs & Wikis<br />Pods & VoDs<br />Networks & CoPs<br />Social Media<br />Search<br />Search<br />Participation<br />Conversations<br />Play<br />Social Media / Networks<br />Life ...<br />INFORMAL<br />Adopted from Marcia Conner 2004<br />© Lance Dublin 2009<br />
    39. 39. The ‘Learning Continuum’<br />Conferences<br />WebConferencing<br />Chat / IM<br />Knowledgecasts<br />Classes / Seminars<br />SocialNetwork<br />Webinars<br />Mentoring<br />Formal…<br />… Informal<br />RecordedWebinars<br />Blogs / Vlogs<br />ImmersiveGames&Simulations<br />SocialNetwork<br />E-LearningCourses<br />CommunitiesofPractice<br />PodcastsVodcasts<br />
    40. 40. A New ‘Blended Model’:<br />Learning in Three Dimensions<br />The inside of an object is three dimensional because three coordinates are needed to locate a point in space. <br />(“Space is a collection of all points.” Euclid 300 B.C.)<br />A line has a dimension of one because only one coordinate is needed to specify a point on it. <br />(“A line is a dot that went for a walk.” Paul Klee, Swiss Artist 1879-1940)<br />INFORMAL<br />????<br />FORMAL <br />
    41. 41. The Business Case<br />Introduction to Health Literacy<br />
    42. 42. K-12 <br />Higher education <br />Government and military<br />Corporate<br />
    43. 43. Benefits<br />Cost reduction<br />Increase reach and volume<br />Keep pace with rapid changes in training curriculum and technology<br />More engaging learning environments<br />
    44. 44. Challenges<br />Learning new technology<br />Expecting learners to adapt to blended learning<br />Obtaining support from management<br />Finding sufficient resources<br />Multiple languages for global audience <br />
    45. 45. Trends in Blended Learning<br />Introduction to Health Literacy<br />
    46. 46. Social Media in Blended Learning<br />Twitter<br />Facebook<br />Virtual environments<br />Blogs, forums, wikis<br />
    47. 47. Benefits of Social Media<br />Learners already accustomed to it<br />Framework is there, implementing takes minimal financing<br />Proven that people learn more when collaborating<br />
    48. 48. Immersive New Technology<br />Technology and learning are getting closer together<br /><ul><li>Mobile
    49. 49. Gaming
    50. 50. Augmented reality
    51. 51. eBooks, digital libraries
    52. 52. Etc…</li></li></ul><li>Blended Learning Program<br /> What could a blended learning program include?<br />Online game<br />Individual Assignments<br />ILT<br />mLearning<br />ILT<br />mLearning<br />e-learning<br />eBook<br />Wikis<br />mLearning<br />Online simulation<br />Podcast<br />e-learning<br />OJT<br />ILT<br />
    53. 53. Blended Learning and Product Training<br />Blended learning and product training can work together for:<br />JIT training<br />Product tips<br />Sales scenarios/simulations<br />OJT<br />Reference sheets<br />
    54. 54. Successful Blended Learning in Product Training<br />Introduction to Health Literacy<br />
    55. 55. Case Study<br />Waste Management<br />18,000+ employees nationwide<br />3,000+ are in sales<br />Currently use web-based training<br />Sales team challenged to complete all training because they work in the field<br />Need to reach remote sales team <br />
    56. 56. Solution<br />Create one e-Learning course<br />Create two mobile courses<br />Product-specific<br />Sales training-specific<br />Each about 3 minutes long<br />No audio<br />Easy navigation<br />Able to reach remote sales team<br />
    57. 57. In Action<br />
    58. 58.
    59. 59. Success!<br />How Waste Management’s training objectives were met with blended learning:<br />Farther reach<br />More success<br />Immediate information out to people who needed it<br />Employed current technology<br />
    60. 60. Challenges<br />Mobile platform<br />LMS does not support tracking/reporting<br />Waste Management is tasked with resolving their LMS issue<br />
    61. 61. Summary<br />Blended learning is where training is going<br />Social media is part of blended learning<br />Sales teams will benefit from product training in a blended format<br />
    62. 62. Q&A <br />
    63. 63. Thank you for attending! <br />For more information please contact us: <br /> <br /> <br /><br /><br /><br />