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Integrate Search Marketing Techniques into Your Business Strategies
- 3. Integrate SEO into all Channels
The “new” SEO landscape requires…
relevant, quality content
- 4. Integrate SEO into all Channels
The “new” SEO landscape requires…
relevant, quality content
active engagement
- 5. Integrate SEO into all Channels
The “new” SEO landscape requires…
relevant, quality content
active engagement
social proof
- 7. Integrate SEO into all Channels
SEO +
Traditional
Marketing
Public Relations
Advertising
Sales
- 8. Integrate SEO into all Channels
SEO +
Traditional
Marketing
Public Relations
Advertising
Sales
Marketing
Success
=
- 9. Take Advantage of Social Signals
Google sees strong social signals as proof that
your business is legitimate and has active and
engaged customers.
- 13. Take Advantage of Social Signals
When it comes to social…
Embrace It
Enhance It
Integrate It
- 14. Use Visual Elements
Photos, graphics,
videos, SlideShare
presentations, and
infographics can all be
optimized for SEO.
- 16. Use Visual Elements
Visuals play a key role in
content marketing.
Visual content can
rank on their own in
search engines.
- 17. Use Visual Elements
Engaging visuals that
get shared can
establish your
company as a
thought leader.
- 18. Diversify with PPC
There is a strong correlation between a high
ranking organic listing
- 19. Diversify with PPC
There is a strong correlation between a high
ranking organic listing
and higher click-through rates on PPC ads.
- 20. Want to Learn More?
Download our white
paper
“Integrate Search
Marketing
Techniques into Your
Business Strategy”
at:
bit.ly/1bDKss3
Editor's Notes
- A dirty word – shipping work overseas -
- A dirty word – shipping work overseas -
- A dirty word – shipping work overseas -
- A dirty word – shipping work overseas -
- A dirty word – shipping work overseas -
- A dirty word – shipping work overseas -
- A dirty word – shipping work overseas -
- A dirty word – shipping work overseas -
- A dirty word – shipping work overseas -
- A dirty word – shipping work overseas -
- A dirty word – shipping work overseas -
- A dirty word – shipping work overseas -