Reviewing the potential value of Google + as a Web presence point and content marketing distribution channel for Brands and Local Businesses. Setting up, optimizing, posting to and measuring the overall effectiveness of a Google + page for a business.

1. gShift Client Success Webinar
Series presents:
Google + Tricks
and Treats
Content Marketing Performance
Metrics for SEO, Social & Mobile

2. Jeff Riddall
• Director of Product Strategy
• 12+ years experience in
Content Marketing Performance
Metrics for SEO, Social & Mobile
Web marketing
• Journalism Major
• Blogger and Social Media
Addict
• Hockey Dad jeff.riddall@gshiftlabs.com
@JRiddall
+ JRiddall
JRiddall on LinkedIn
Presenter

3. Agenda
• The Google + value proposition for Brands and Local
Content Marketing Performance
Metrics for SEO, Social & Mobile
Businesses
• How to setup and fully configure a Google + Business page
• Tips for posting, curating and sharing content on Google +
• Measuring the effectiveness of Google +
Outcome:
Leverage Google + as an important channel to help improve
your overall organic Web presence.

4. Well….it is owned, managed and readily indexed by Google
343 Million active users can’t be wrong
There are some large, strong communities not to be ignored
Content Marketing Performance
Metrics for SEO, Social & Mobile
Why Google + ?
Mobile
Searc
h

5. Social signals do matter and social platform usage is
increasing as a critical component of optimized content
marketing
One more distribution channel for your content and spoke in
your Web presence
Content Marketing Performance
Metrics for SEO, Social & Mobile
Why Google + ?
Mobile
Searc
h

6. Content Marketing Performance
Metrics for SEO, Social & Mobile
Google + Setup
Mobile
Searc
h
Socia
l
Step 1 – Create a Google + Personal Profile
Step 2 – Create a Google My Business or Google + Brand
Page

7. Content Marketing Performance
Metrics for SEO, Social & Mobile
Google + Setup
Mobile
Searc
h
Socia
l
Step 3 – Add basic
keyword rich info to your
Story/About section.
Incorporate links to
relevant web pages and
add any related links to
your other social accounts
or Web presence points.
Add your logo, a branded
cover photo and relevant
photos/videos.

8. Google My Business
Mobile
Searc
h
Socia
l
Content Marketing Performance
Metrics for SEO, Social & Mobile

9. Content Marketing Performance
Metrics for SEO, Social & Mobile
Google + Followers
Mobile
Searc
h
Socia
l
Start by identifying and
following relevant
users/pages/communities
on Google + to build your
own Circle of Followers
over time
Include Google + Follow
and Share icons on your
own website
Followers are more likely
to see your content in
regular search results

10. Content Marketing Performance
Metrics for SEO, Social & Mobile
Content Tricks
Mobile
Searc
h
Socia
l
Post keyword rich, visual content
linked to the Web content you are
promoting (a blog post, whitepaper,
event, image, video, etc.)
Use asterisks to create *Keyword Rich
Post Titles*
Leverage keyword rich #hashtags to
enhance the searchability of your
posts
Include a Calls to Action i.e. +1, Share,
Click
Share with relevant Circles and/or
Communities
Consider embedding posts into Web
pages, blog posts – Photo Galleries,
Events

11. Content Marketing Performance
Metrics for SEO, Social & Mobile
Measuring Google +
Mobile
Searc
h
Socia
l
In gShift you can monitor Google + related social signals,
referral traffic and keyword positions of posts and content.

12. Content Marketing Performance
Metrics for SEO, Social & Mobile
Measuring Google +
Mobile
Searc
h
Socia
l

13. Content Marketing Performance
Metrics for SEO, Social & Mobile
Measuring Google +
Mobile
Searc
h
Socia
l

14. Visibility Engagement Audience
Content Marketing Performance
Metrics for SEO, Social & Mobile
Google + Insights
Mobile
Searc
h
Socia
l

15. Content Marketing Performance
Metrics for SEO, Social & Mobile
Questions?
Mobile
Socia
l
We will do our best to answer any questions you
have now or feel free to contact me via email or
your own Client Success Manager.
Jeff.Riddall@gshiftlabs.com

16. Package What’s Included
• 5 Keywords
• 5,000 Tweets/month
• $5/keyword over 5
Keywords
gShift Referral Program
Refer new business to gShift and receive 5%
Content Marketing Performance
Metrics for SEO, Social & Mobile
Special Promotions
Social Keyword
Research Module (1/2
off the regular price with
a new 12-month
subscription)
Promotion expires November 5, 2014.
Contact sales@gshiftlabs.com or your CSM for more details.
referral fee.

17. What’s New
• Yandex, Baidu and Naver Search Engine Data
• Content Performance Module and Report
Content Marketing Performance
Metrics for SEO, Social & Mobile
• Web Presence Report Layout
• Constant Contact Email Integration
• Pinterest Page Signals
Be sure to check out Product Updates in the Resources
section in gShift.

18. Content Marketing Performance
Metrics for SEO, Social & Mobile
Next Month
Client and Competitive ConverMsoabtiiloen
&
Presence Analysis