Media Strategies is a Boston-based communications firm that focuses on telling your story - to your key audiences.

1. Agency
Capabilities
Overview
2016

2. Media Strategies Fast Facts
• Founded in 1998
• Agency principals (20+
years of experience each)
work on every piece of
business
• 15 year experience
minimum for staff
• 75 percent of clients have
been with the agency for 3
years or longer

3. Why Media Strategies?
Boutique
Specialty
Firms
Sole
Practitioners
Large
Global
Agencies
An independent agency
that leverages the benefits
of other models, while
adding unique value
•Large agency experience
and contacts
•In-depth industry expertise
•100% of client budgets
support programs
•15 year experience
minimum for all staff

4. Agency Principals
 Cheryl Delgreco
 20+ years of corporate, product, and trade show experience
 Launched major product lines, built thought-leadership for established
and emerging companies
 Member CEA’s Communications Committee; CEA Health & Fitness
Communications Committee
 Liora Bram
 20+ years of corporate and product marketing experience
 Experience managing award-winning communications programs for
consumer, media and entertainment companies
 Focus on category creation and content marketing campaigns

5. How We Work: An Integrated Approach
Media
Digital
Content
Advocacy/OpinionNews
Customers/partners
Video/Broadcast

6. CASE STUDIES
Client Successes

7. Humetrix: Influence government and
industry
 Goal: Raise profile of mHealth offerings and physician CEO
 Campaign Focus: Media outreach that focuses on changing the way
the industry shares medical records
 Coverage: Target outlets focused on policymakers, the medical
industry, business, and consumers

8. TomTom Telematics: Penetrate key
verticals
 Goal: Increase penetration in key industrial verticals (towing,
trucking, service & delivery, logistics, transportation, etc.)
 Campaign focus: combine case studies with commentary and
contributed articles to drive broad awareness
 Coverage: Case studies appear regularly; TomTom executives
quoted in trend pieces

9. Lighting Science: Leverage events to
highlight science behind products
 Goal: Support Lighting Science at CES
 Campaign focus: Highlight product benefits and differentiators
 Coverage: Company features and trend stories in national news
outlets

10. Autonet Mobile: Product Launch
 Goal: Introduce new in-car Wi-Fi device; target both consumers and
OEMs/industry influencers
 Campaign focus: Leverage CES to launch product and gain broad
interest and awareness
 Coverage: More than 1,000 pieces of coverage during campaign’s
first year; stories appeared in broadcast, national consumer,
business and automotive vertical outlets

11. Cheryl Delgreco
617-723-4004
cdelgreco@msipr.com
Questions?