Truly remarkable content can spread like wildfire, reshaping the surrounding landscape. But even the biggest wildfires only occur under the right conditions. Those conditions must include three critical elements.

1. Truly remarkable content can spread like wildfire, reshaping the surrounding landscape. But even the biggest wildfires only occur under the right conditions. Those conditions must
include three critical elements—Heat (audience insight), Fuel (creative deliverables) and Oxygen (engagement). You may not be able to manufacture a wildfire, but you can use these
elements to create effective content that delivers measurable results. If you remain dedicated to serving your audience, delivering valuable content, and driving engagement,
your brand will be prepared for its own opportunity at a content wildfire.
Content that rises above the noise and breaks through
the status quo must provide value to your buyer,
answer the right questions, and use the right language.
This requires deep insight into your audience, who
wants to be inspired by bold ideas.
Great creative is critical. Encompassing everything from well-crafted
deliverables and striking visuals to thumb-stopping ads, the right
creative delivers valuable, relevant and timely information in a
distinctive style and voice that explores boundaries, celebrates your
brand, and invites your audience to be part of it.
At SCORCH, we understand what it takes to build content that
ignites audiences, inspires action, and delivers measurable
results. We’ve even been fortunate enough to celebrate a few
wildfires of our own.
Learn how we can help ignite your audience
with targeted content at SCORCH.CO
Audience engagement breathes life into your content.
You can plan for it, you can ask for it, you can pay for it, but
the most effective (not the easiest) method is to earn it.
Participate, track, measure, and harness to inform future
strategies. The better you understand audience
engagement, the longer your content fire will burn.
The most effective strategies include a mix of paid,
earned, and owned media; marketing automation, SEO,
predictive marketing and account-based marketing.
The 3 Essential Elementsof Exceptional Content Marketing
OXYGEN
(Engagement)
HEAT
(Insight)
FUEL
(Creative)
54% of corporate marketers say that quality content
is among the most effective SEO tactics their
company uses. MediaPost
77% of all companies rate their
social as successful at achieving
the most important objectives.
LinkedIn Technology Marketing Solutions
SEO, keyword research, and
competitive analysis are key
Formulate a unique
angle for your content
Identify the gap
in the conversation
Utilize social to
listen and engage
Amplify
Sharing is the key to wildfire content
What does your
audience value?
Cultivate relationships with
influencers and thought leaders
73% of consumers get
frustrated when content
isn’t relevant to them
Hubspot
70% of search traffic comes from
long-tail search terms (more than
3 or 4 words, very specific to the
product you sell) moz.com
84% of B2B marketers
use social media in
some form Aberdeen
81% of marketers who have used
influencer marketing judged it to
be effective eMarketer.com
50% of best-in-class companies have a process
to align marketing content with buyer personas,
only 35% of industry average companies do so.
Marketeer
Choose the right deliverable
62% of companies outsource
their content marketing
Demand Metric
35% of millennials,
20% of Gen-Xers and
10% of baby boomers
prefer entertaining content
over accuracy
2015 MediaPost Study
Utilize social to share
and promote
Identify your target—
who are they?
Listen to them—what are
they talking about?
Inspire
Use metaphors and analogies
for clarity and memorabilityEntertain
Be bold
Explore the boundaries
of brand visuals
Celebrate and share great
content...even if it’s not yours
Repurpose old
information in new way
Find the right agency partner
Mix owned, paid, and earned media