SlideShare a Scribd company logo
Integrate Search 
Marketing Techniques 
into Your Business 
Strategies
Integrate SEO into all Channels 
The “new” SEO landscape requires…
Integrate SEO into all Channels 
The “new” SEO landscape requires… 
relevant, quality content
Integrate SEO into all Channels 
The “new” SEO landscape requires… 
relevant, quality content 
active engagement
Integrate SEO into all Channels 
The “new” SEO landscape requires… 
relevant, quality content 
active engagement 
social proof
Integrate SEO into all Channels 
SEO +
Integrate SEO into all Channels 
SEO + 
Traditional 
Marketing 
Public Relations 
Advertising 
Sales
Integrate SEO into all Channels 
SEO + 
Traditional 
Marketing 
Public Relations 
Advertising 
Sales 
Marketing 
Success 
=
Take Advantage of Social Signals 
Google sees strong social signals as proof that 
your business is legitimate and has active and 
engaged customers.
Take Advantage of Social Signals 
When it comes to social…
Take Advantage of Social Signals 
When it comes to social… 
Embrace It
Take Advantage of Social Signals 
When it comes to social… 
Embrace It 
Enhance It
Take Advantage of Social Signals 
When it comes to social… 
Embrace It 
Enhance It 
Integrate It
Use Visual Elements 
Photos, graphics, 
videos, SlideShare 
presentations, and 
infographics can all be 
optimized for SEO.
Use Visual Elements 
Visual content plays a 
key role in content 
marketing.
Use Visual Elements 
Visuals play a key role in 
content marketing. 
Visual content can 
rank on their own in 
search engines.
Use Visual Elements 
Engaging visuals that 
get shared can 
establish your 
company as a 
thought leader.
Diversify with PPC 
There is a strong correlation between a high 
ranking organic listing
Diversify with PPC 
There is a strong correlation between a high 
ranking organic listing 
and higher click-through rates on PPC ads.
Want to Learn More? 
Download our white 
paper 
“Integrate Search 
Marketing 
Techniques into Your 
Business Strategy” 
at: 
bit.ly/1bDKss3
For more information, visit 
www.ClarityQst.com 
or call 
(877) 887-7611

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Integrate Search Marketing Techniques into Your Business Strategies

  • 1. Integrate Search Marketing Techniques into Your Business Strategies
  • 2. Integrate SEO into all Channels The “new” SEO landscape requires…
  • 3. Integrate SEO into all Channels The “new” SEO landscape requires… relevant, quality content
  • 4. Integrate SEO into all Channels The “new” SEO landscape requires… relevant, quality content active engagement
  • 5. Integrate SEO into all Channels The “new” SEO landscape requires… relevant, quality content active engagement social proof
  • 6. Integrate SEO into all Channels SEO +
  • 7. Integrate SEO into all Channels SEO + Traditional Marketing Public Relations Advertising Sales
  • 8. Integrate SEO into all Channels SEO + Traditional Marketing Public Relations Advertising Sales Marketing Success =
  • 9. Take Advantage of Social Signals Google sees strong social signals as proof that your business is legitimate and has active and engaged customers.
  • 10. Take Advantage of Social Signals When it comes to social…
  • 11. Take Advantage of Social Signals When it comes to social… Embrace It
  • 12. Take Advantage of Social Signals When it comes to social… Embrace It Enhance It
  • 13. Take Advantage of Social Signals When it comes to social… Embrace It Enhance It Integrate It
  • 14. Use Visual Elements Photos, graphics, videos, SlideShare presentations, and infographics can all be optimized for SEO.
  • 15. Use Visual Elements Visual content plays a key role in content marketing.
  • 16. Use Visual Elements Visuals play a key role in content marketing. Visual content can rank on their own in search engines.
  • 17. Use Visual Elements Engaging visuals that get shared can establish your company as a thought leader.
  • 18. Diversify with PPC There is a strong correlation between a high ranking organic listing
  • 19. Diversify with PPC There is a strong correlation between a high ranking organic listing and higher click-through rates on PPC ads.
  • 20. Want to Learn More? Download our white paper “Integrate Search Marketing Techniques into Your Business Strategy” at: bit.ly/1bDKss3
  • 21. For more information, visit www.ClarityQst.com or call (877) 887-7611

Editor's Notes

  1. A dirty word – shipping work overseas -
  2. A dirty word – shipping work overseas -
  3. A dirty word – shipping work overseas -
  4. A dirty word – shipping work overseas -
  5. A dirty word – shipping work overseas -
  6. A dirty word – shipping work overseas -
  7. A dirty word – shipping work overseas -
  8. A dirty word – shipping work overseas -
  9. A dirty word – shipping work overseas -
  10. A dirty word – shipping work overseas -
  11. A dirty word – shipping work overseas -
  12. A dirty word – shipping work overseas -