This document outlines a top-down approach to increase sales by providing value to C-level executives. It proposes collaborating across teams to better support partners, demonstrate unity, and improve the user experience. Testimonials from partners indicate this approach helped increase their digital spend and contact the right people. The strategy is projected to increase revenue by 36% over the next year with nominal investment.
There was a time when digital marketing for SaaS businesses didn’t use to be essential at all, and selling software products was quite easy
In the early days, all that the tech-experts had to do was create something that solves customer's problems, demonstrates its benefits, and done!
⏰However, things have changed a lot in the past years
In other words, if you happen to own a SaaS company and want to stay in the game, we’d recommend you to invest in effective digital marketing before it’s too late!
Digital Marketing Strategy: A Plan of action to achieve our defined marketing goals for business. Every company must follow a digital marketing strategy to promote their business.
Digital Marketing Strategy Framework
To create a good digital strategy we must understand the client business and goals of business.
Prepare plan for at least for 3 months to 1 year, so digital marketing team can have a proper framework to implement various digital strategies.
A comprehensive plan is required for following strategies
> SEO
> Google Ads
> Social Media Marketing
> Email Marketing
> Inbound Marketing
Call us on 9052425444 for learning digital marketing course.
Multi Channel-Marketing for Event PlannersMichael Doane
This presentation explores ways to engage attendees using various marketing channels, how to overcome obstacles in promoting technology and activities at events, and specific examples of best practices and applications. Attendees will walk away with an understanding of today’s most meaningful marketing channels and best ways to apply these to their meetings and conferences.
Learning Objectives:
Understand available marketing channels and which channels are relevant to their attendees and members.
Develop a marketing strategy for promoting technology and activities at their events.
Launch a multi-channel marketing campaign with consistent messaging across various platforms.
There was a time when digital marketing for SaaS businesses didn’t use to be essential at all, and selling software products was quite easy
In the early days, all that the tech-experts had to do was create something that solves customer's problems, demonstrates its benefits, and done!
⏰However, things have changed a lot in the past years
In other words, if you happen to own a SaaS company and want to stay in the game, we’d recommend you to invest in effective digital marketing before it’s too late!
Digital Marketing Strategy: A Plan of action to achieve our defined marketing goals for business. Every company must follow a digital marketing strategy to promote their business.
Digital Marketing Strategy Framework
To create a good digital strategy we must understand the client business and goals of business.
Prepare plan for at least for 3 months to 1 year, so digital marketing team can have a proper framework to implement various digital strategies.
A comprehensive plan is required for following strategies
> SEO
> Google Ads
> Social Media Marketing
> Email Marketing
> Inbound Marketing
Call us on 9052425444 for learning digital marketing course.
Multi Channel-Marketing for Event PlannersMichael Doane
This presentation explores ways to engage attendees using various marketing channels, how to overcome obstacles in promoting technology and activities at events, and specific examples of best practices and applications. Attendees will walk away with an understanding of today’s most meaningful marketing channels and best ways to apply these to their meetings and conferences.
Learning Objectives:
Understand available marketing channels and which channels are relevant to their attendees and members.
Develop a marketing strategy for promoting technology and activities at their events.
Launch a multi-channel marketing campaign with consistent messaging across various platforms.
You Heard It Here First: The Exclusive Gmail Ad Updates for 2017Hanapin Marketing
In this webinar recording, join Google’s Tarresha Poindexter and Hanapin’s Diane Anselmo to get ahead of the crowd and learn FIRST what Gmail ads updates will become available and how you can expect to benefit from them.
Practical Guide to Managing Paid, Owned, and Earned MarketingMichael Thomas
This is a presentation from BrightEdge's Share 15 Conference. A practical understanding of how to get a paid owned and earned media program off the ground. Those with established programs can also benchmark their efforts against the blueprint to see opportunity for improvement.
Upland Adestra breakfast seminar: February 2019
Presentation by Danielle Woolley, Head of Customer Success, Adestra.
Discover Dani’s tips for achieving effective 1:1 customer communications, brought to life by successful case studies and examples.
In this presentation, Supermetrics’ Jouni Hyötylä and Hanapin’s Tanner Schroeder will show you all the awesome things you can do when Supermetrics and Google Sheets come together. Now the question is, what will you do with all of your free time?
Engagement: The Ultimate Metric to Demonstrate Event ROIDoubleDutch
We’re in the midst of the engagement marketing era.
While digital marketing remains a key component to the lead lifecycle, one truth remains: the most crucial component to engagement marketing is the face-to-face event.
In order to succeed in this new marketing culture, you need to track your live event engagement and prove event ROI.
Check out the full webinar here: https://www.youtube.com/watch?v=I-fary1OclY
How do you measure event ROI? Three in five marketers don't have an answer to this question.
Get the comprehensive guide and interactive workbook to assess your events' performance here: http://info.doubledutch.me/content-event-roi.html
This presentation will help you:
1) Measure results that are hard to measure
2) Compare performance from event to event
3) Demonstrate events are a worthwhile investment
...and more!
View our on demand webinar recording here (http://info.doubledutch.me/webinar-how-to-measure-event-roi.html), or visit doubledutch.me for more information.
Google is Getting More Expensive - How to Get Around that with Better Audienc...Hanapin Marketing
Hanapin Marketing Associate Director of Services Diane Anselmo shares her tips for utilizing layered audiences in Google in order to maximize conversions, engagement, and lower cost per action.
Getting more and qualified leads is a challenge for many companies. The way towards success is not a straight line but a combination of many small and bigger actions.
Why In-House Programmatic Begins with Paid SearchDigiday
Search engine marketers were the original programmatic buying professionals. We just called it something different back then. Brian Nadres, Director of Programmatic Media Buying at The Media Kitchen, will discuss how agencies can utilize their existing paid search teams to build the foundation of their in-house programmatic media buying capabilities.
Cause Inspired will do a deep dive into Google Ad Grants and how a monthly advertising credit of $10,000 can significantly contribute to the success of nonprofits, regardless of their size.
Marketing is more complex than ever. The old models, partnerships and expectations don’t work. Data, Marketing and Technology industries are converging, and those who win will know how to leverage these distinct disciplines to reach the ultimate goal: authentic human connection.
Marketing is more complex than ever. The old models, partnerships and expectations don’t work. Your business success is too important to miss key connections and run media without an actionable and measurable integrated strategy. Technology, Data and Marketing industries are converging, and those who will come through the next 3 years as winners will know how to put these assets together for the ultimate goal: authentic human connection.
You Heard It Here First: The Exclusive Gmail Ad Updates for 2017Hanapin Marketing
In this webinar recording, join Google’s Tarresha Poindexter and Hanapin’s Diane Anselmo to get ahead of the crowd and learn FIRST what Gmail ads updates will become available and how you can expect to benefit from them.
Practical Guide to Managing Paid, Owned, and Earned MarketingMichael Thomas
This is a presentation from BrightEdge's Share 15 Conference. A practical understanding of how to get a paid owned and earned media program off the ground. Those with established programs can also benchmark their efforts against the blueprint to see opportunity for improvement.
Upland Adestra breakfast seminar: February 2019
Presentation by Danielle Woolley, Head of Customer Success, Adestra.
Discover Dani’s tips for achieving effective 1:1 customer communications, brought to life by successful case studies and examples.
In this presentation, Supermetrics’ Jouni Hyötylä and Hanapin’s Tanner Schroeder will show you all the awesome things you can do when Supermetrics and Google Sheets come together. Now the question is, what will you do with all of your free time?
Engagement: The Ultimate Metric to Demonstrate Event ROIDoubleDutch
We’re in the midst of the engagement marketing era.
While digital marketing remains a key component to the lead lifecycle, one truth remains: the most crucial component to engagement marketing is the face-to-face event.
In order to succeed in this new marketing culture, you need to track your live event engagement and prove event ROI.
Check out the full webinar here: https://www.youtube.com/watch?v=I-fary1OclY
How do you measure event ROI? Three in five marketers don't have an answer to this question.
Get the comprehensive guide and interactive workbook to assess your events' performance here: http://info.doubledutch.me/content-event-roi.html
This presentation will help you:
1) Measure results that are hard to measure
2) Compare performance from event to event
3) Demonstrate events are a worthwhile investment
...and more!
View our on demand webinar recording here (http://info.doubledutch.me/webinar-how-to-measure-event-roi.html), or visit doubledutch.me for more information.
Google is Getting More Expensive - How to Get Around that with Better Audienc...Hanapin Marketing
Hanapin Marketing Associate Director of Services Diane Anselmo shares her tips for utilizing layered audiences in Google in order to maximize conversions, engagement, and lower cost per action.
Getting more and qualified leads is a challenge for many companies. The way towards success is not a straight line but a combination of many small and bigger actions.
Why In-House Programmatic Begins with Paid SearchDigiday
Search engine marketers were the original programmatic buying professionals. We just called it something different back then. Brian Nadres, Director of Programmatic Media Buying at The Media Kitchen, will discuss how agencies can utilize their existing paid search teams to build the foundation of their in-house programmatic media buying capabilities.
Cause Inspired will do a deep dive into Google Ad Grants and how a monthly advertising credit of $10,000 can significantly contribute to the success of nonprofits, regardless of their size.
Marketing is more complex than ever. The old models, partnerships and expectations don’t work. Data, Marketing and Technology industries are converging, and those who win will know how to leverage these distinct disciplines to reach the ultimate goal: authentic human connection.
Marketing is more complex than ever. The old models, partnerships and expectations don’t work. Your business success is too important to miss key connections and run media without an actionable and measurable integrated strategy. Technology, Data and Marketing industries are converging, and those who will come through the next 3 years as winners will know how to put these assets together for the ultimate goal: authentic human connection.
Whether starting from scratch, or looking to start over, our webinar will teach you the fundamentals of Google Ads campaigns, straight from our certified experts. You’ll also learn:
Pre-planning for paid search - How and where to start
Ins and outs of a successful campaign - scope, budget, and more
Fundamentals of paid search - Search, display, shopping, keywords
Restructuring poorly performing campaigns using Google best practices
The LMA Annual Report recaps the accomplishments of a very exciting year.
Two years ago, a name change for the organization started a major reinvention process. As a result, there has been a significant build up in membership, conference attendance, training opportunities and more. The numbers are impressive: 2,185 registered for LMA webinars; 1,155 attended a LMA event/conference; 220+ were trained to be certified in Google AdWords; 176 registered for the LMA basic and/or advanced digital sales certification; 42 new companies joined LMA & much more!
MassTLC seminar: Connecting Marketing to Revenue through Sales Analytics, En...MassTLC
Do you know how much revenue your marketing programs will drive? Can you trace leads through closed deals? How can you better enable your sales people and help them grow business faster? How do you institute a culture of sales and marketers working together?
This panel presented how they tackle the issues to provide visibility into performance across the full sales and marketing funnel.
The Big Picture, May 2015: The Power of Data - Rick JonesLEWIS
The Power of Data
From Rick Jones, Head of Client Development at Google's DoubleClick
//
The Big Picture is a bi-annual must attend event for senior B2B marketers and corporate communication professionals to gain insight, understanding and strategic advice from leading industry practitioners.
The May event focussed on making the most of the digital conversation, and involved speakers from Google DoubleClick, LinkedIn, Oracle Eloqua, Sysomos, Purestone and LEWIS.
For more information visit the event page: thebigpicture2015.purestone.co.uk
Here's a detailed 12-week scope of work proposal along with pricing is proposed by Web3Nest Metaverse Pvt Ltd to the NGO Sanjeevani Vikas Evam Jan Kalyan Samiti for their digital transformation through webinars, impact stories, and crowdfunding campaigns:
Maximizing Your Impact with Google Ad Grants .pdfTechSoup
In this webinar, we will guide you through the process of procuring the Google Ad Grant and share indispensable tips and best practices to maximize your chances of success. Gain a comprehensive understanding of the compliance requirements and ensure ongoing eligibility and uninterrupted access to this game-changing grant.
CleverAds is proud to be the leading company in providing optimal and high-quality Google AdWords and Facebook Ads services. In December 2011, CleverAds officially became the first Google Premier SMB Partner in Vietnam (Premier Google Partner – as name changed in July, 2016). In December 2013, CleverAds continued to become the first Facebook Authorized Reseller in Vietnam. We bring effective digital marketing packages with numerous advertising formats including: video, mobile, TVC & Wi-Fi, Google Display Network, Email Marketing, Forum Seeding,etc.
https://www.pixenite.com/comprehensive-guide-on-digital-marketing/
Any opportunity that can help to connect with the targeted audience is the opportunity to acquire a lead. Digital marketing strategy is all about trial and error and demands patience. But with an effective digital marketing strategy, timely analysis, and reworking on mistakes can help to get the most organic and fruitful results. If you are not sure how to do the right digital marketing for your business, hire a Digital Marketer Ahmedabad for effective results. Book your consultation call today.
2. Google Confidential and Proprietary
Mission Statement
To expand Agency penetration
through a top-down approach by
providing C-Level Executives a
comprehensive, value-add
solution to increase sales,
Partners’ registration and
ultimately improve the user
experience.
3. Google Confidential and Proprietary
Strategy: C-Level Selling
● What does it really mean?
● How do you do it?
○ You have to know your Chief
○ Be a business partner
○ Provide intrinsic value
○ Keep your Chief’s best interests in
mind at all times
4. Google Confidential and Proprietary
One Google: Team Collaboration
● Comprehensive support
● Share business intelligence
● Market Partners
● Demonstrate unity
● Build confidence
● Improve user experience
5. Google Confidential and Proprietary
Testimonials
“Aligning the two teams would open up lines of communication and
better foster the one Google approach and other core values”
~Jordan Marks - SMB Team MTV
“One of my biggest challenges is getting through to the right people,
however this approach was able to get me in contact with one of my
larger agencies.”
~Max Clemons - SMB Team MTV
6. Google Confidential and Proprietary
Testimonials
“Since I was first contacted 3 weeks ago I have already doubled my
digital spend with great success and am on track to more than
quadruple that number by next quarter.”
~Jedmarc Evangelista - CEO Jedwin Media
“Our Vice President of Digital Marketing and I agree that the tools and
services you provide to our team far outweighs the policy discrepancy
which prevents you.”
~Sarah Dejong - Director of Media - M Live Media Group
7. Google Confidential and Proprietary
Business Intelligence & Resources
● Company information: hoovers.com
● SalesHUB for senior reps
● ICS access for managers and senior reps
● Beta access for all Partners
● Leads from Google database of cold
accounts for Badged Partners
● Monthly product & industry training
8. Google Confidential and Proprietary
Numbers
2014 Total Acquisition Potential: $69.7M
Acquisition Capture: 67%
Revana: $46.7M
~Discovery
Google Avg YOY Growth 2012-2014: 16.51%
~SEC 2014 10-K Google Advertising Revenue
2015 Revana Projections
Total Acquisition Potential: $81.2M
Projected Acquisition Capture: +11% to 78%
Revana: $63.3M, an increase of 36% or $16.6M
9. Google Confidential and Proprietary
Benefits
● Stronger relationships
● More credibility
● Improved end-user experience
● Greater agency penetration
● Improved Partners’ participation
● Revenue growth
10. Google Confidential and Proprietary
Conclusion
● Innovative sales process
● Feasible to implement weeks
● Cascade throughout the
entire organization
● Be to scale within 6-mos
● 36% increase in sales profit
○ Nominal investment
○ 2014 $46.7M
○ 2015 $63.3M
