3. Who are you, beardy?
Founder:
3beards (co-founder)
Lean Capital
Tech Bikers
Ada Lovelace Academy
Previously:
Deputy CEO - Tech City Investment Organisation
Head of Marketing - Kashflow
Head of Community - Taptu
Head of Training & Recruitment - Jagex
4. Who are you, beardy?
Other Bits:
Member of Digital, Creative, Science & Technology LEP - GLA
Microphone ranter
Consultant
Musician
Snorer
Fellow, City University
Lovies Awards Judge
Member of The International Academy of Digital Arts and Sciences
Arsenal Fan ( Very important )
10. Are you a jargonaut?
Positioning - The place you stand
11. Are you a jargonaut?
Positioning - The place you stand
Messaging - The things you say
12. Are you a jargonaut?
Positioning - The place you stand
Messaging - The things you say
Tone of Voice - The way you say it
13. Are you a jargonaut?
Positioning - The place you stand
Messaging - The things you say
Tone of Voice - The way you say it
Values - Why you say it
14. Are you a jargonaut?
Positioning - The place you stand
Messaging - The things you say
Tone of Voice - The way you say it
Values - Why you say it
Brand - How you walk your talk
15. Are you a jargonaut?
Positioning - The place you stand
Messaging - The things you say
Tone of Voice - The way you say it
Values - Why you say it
Brand - How you walk your talk
Dialogue - How you listen
16. What’s this all about?
Communication
Community
Collaboration
Craft
Care
Compassion
17. How do I do it, beardy?
In 1–3 sentences, what do you do?
What's your favourite thing about it?
Can you describe your industry to me? What
is it and how does it work?
18. Mission and Vision
Why did you start your company?
Why are you building this product? Or, what led you to the
idea?
What are your goals for the next 3–6 months?
Describe where you want to take people. What does the
world look like if you're successful?
For this part of the flow or website, what are the top three
goals? What do you want people to do?
19. Audience
What do you know about your customers?
What do they care about?
Why do people use your website or app?
Why do you want them to?
How do most people find out about you?
Are there any specific things that your audience is sensitive
about?
20. Brand & Personality
Who do you see as your competition?
How are you different?
If your brand was a person, how would you describe them?
List as many characteristics as you can think of.
Who inspires you online or elsewhere? Who do you want to
emulate?
Are there any associations that you want to avoid?
