1. Being Creative & Having
Great Ideas
Andrew Lapham
innov impact ltd

2. My background
➢ Career in digital products & solutions
➢ Set-up & ran Innovation Lab for a PLC
➢ MSc of Innovation (2nd year student)
➢ Set-up & running innov impact ltd

4. Creativity & having great ideas
➢ What is creativity ?
➢ What blocks creativity ?
➢ What facilitates creativity ?
➢ Creative tools & techniques

5. CREATIVITY
Generating no vel & u sefu l i dea s
INNOVATION
& Making a positive impact !

6. What blocks creativity ?
➢ The Thinking Process
➢ Patterning Systems
➢ Mind Set

8. The Thinking Process
➢ 1st Stage - Lateral Thinking
➢ 2nd Stage - Vertical Thinking

9. Creativity is different to intelligence
With intelligence, more is better :
more thinking, more information, more
knowledge.
With creativity, less is better :
less conventional thinking, allowing freer
interplay between areas of the brain, more
connectivity, more linking in unexpected
ways

13. Patterning
Systems

19. Without taking
your pen off the
paper, connect all
points with just 4
straight lines

22. Playfulness Facilitates Creativity
➢ Use your Imagination
➢ Go for the impossible
➢ Encourage others

23. Creative Influences
Product
People Process
Press

24. Out of the Box Thinking
Generating
Common Response
Novel Ideas
Focussing
Novel &
useful
Make useful
Constraints ?

25. Change your perspective

29. Summary
• Creativity – novelty first then useful !
• Creativity blocks – thinking, patterns, mindset
• Creativity facilitation – constraint free play !
• Creative framework, tools & techniques

30. andrew@innovimpact.com
Andrew Lapham
@innovimpact